Research Chairs Applied to Business Issues - IÉSEG

Research Chairs Applied to Business Issues

Current economic and social challenges are driving companies to continually develop strategies based on innovation and research excellence.

Current economic and social challenges are driving companies to continually develop strategies based on innovation and research excellence.
IÉSEG School of Management develops special partnerships with companies to help them develop strategies using Applied Research Chairs, Consulting missions carry out by professors and Excellence Centers : ICMA (IÉSEG Center for Marketing Analytics) ; ICOR (IÉSEG Center for Organizational Responsability) and ICON (IÉSEG Center on Negotiation). By the creation of these projects IÉSEG confirm its will to reinforce the relationships with the business world.

La Redoute : Marketing, E – Commerce and Distribution Applied Research Chair

Chaire La RedouteFounded in 2012, La Redoute’s Chair’s aims to develop teaching and research programs on the theme of E-commerce.

Some of the main actions developed:

  • Joint development of a Master “Marketing, Distribution and e-Commerce’ in apprenticeship
  • Interns and apprentices recruitment
  • Setting up of a “Database Marketing” research project
  • La Redoute’s involvement in IÉSEG’s life through courses, presentations, lectures and workshops etc.

The amphitheater named “La Redoute” was inaugurated on March 26, 2013 on IÉSEG premises in Lille Campus.

Feel free to contact us for any further information regarding Teaching and Research Chairs developed by IÉSEG. We would be happy to receive any issues that you think might lead to the creation of a dedicated research Chair.

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