Based on an interview with Gwarlann de Kerviler and Nathalie T.M. Demoulin and their article* “Adoption of in-store mobile payment: Are perceived risk and convenience the only drivers?” co-authored with Pietro Zidda (Journal of Retailing and Consumer Services, 2016).
Based on an interview with Catherine Janssen on her paper* in Marketing Letters, “Playing with fire: aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility” co-authored with Joëlle Vanhamme, (Edhec Business School), Valérie Swaen (IÉSEG & Louvain School of Management) and Guido Berens (Rotterdam School of Management, Erasmus University).
A new study* carried out by researchers in France, the USA and China, looks at, and compares, negotiation strategies and outcomes in three different cultures/countries: honor (Qatar), face (China), and dignity (the USA). Published in the latest edition of the Journal of Organizational Behavior (November 2016), it sheds new light on how businesses can enhance value when negotiating with people from one of these three cultures.
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the floor can tap into subconscious desires to reach the end of shopping aisles: the closer the end appears, the faster we walk towards the goal.
Drawing on the results of a collective Vision process involving the whole IÉSEG community, the new plan aims to position IÉSEG among the best international business schools.
By obtaining the Association of MBAs (AMBA) accreditation, IÉSEG School of Management in France today joins an elite group of international business schools (less than 1% in the world) that hold the “triple crown” of international accreditations (AMBA, AACSB, EQUIS).
New research shows that when women try to take a first step up the corporate ladder, they can have trouble pulling their feet up from “sticky floors”. Women job applicants are significantly less likely than men to be called in for an interview for jobs implying a promotion at the functional level (in terms of tasks of tasks and duties); however, women and men seem to be on equal footing when it comes to jobs offering an increase in authority (for example in terms of management/supervision responsibilities).
On May 20, 2016 IÉSEG School of Management, a leading French Business School, will open an international office for Latin America in Bogota, Colombia. The new office will be inaugurated at a ceremony with: the Director of IÉSEG, Jean-Philippe Ammeux, the Associate Dean – International, Stephen Murdoch, and representatives of the French Embassy, the Chamber of Commerce – France Colombia, Business France, and local and international companies.
IÉSEG School of Management in France is launching in April its first MOOC (massive open online course) in collaboration with UNOW, a French start-up specializing in MOOCS. The online course which focuses on the topic of Infrastructure finance is taught entirely in English and is based on “gamification” (the use of game elements and design to stimulate learning).
IÉSEG School of Management in France, in partnership with the organisation Led by Her (which is based in Paris) and ESCP Europe business school, is currently working with a group of 25 women in France who have experienced violence and/or difficult personal circumstances, assisting them to build a new future through a customized entrepreneurship program.
IÉSEG School of Management in France has been awarded the EQUIS accreditation for another 3 years, confirming its place amongst the leading international business schools.
Awarded by the Management Development Network, EFMD, EQUIS (the EFMD Quality Improvement System) is the leading international system of quality assessment, improvement, and accreditation of higher education institutions in management and business administration
The School’s MSc in Finance program has been acknowledged as incorporating at least 70 percent of the CFA Program ‘Candidate Body of Knowledge’ (CBOK) and placing emphasis on the CFA Institute Code of Ethics and Standards of Practice within the program. This MSc program positions students well to obtain the Chartered Financial Analyst® designation, which has become the most respected and recognized investment credential in the world.
From September 2015, IÉSEG School of Management in France will offer a new MSc in Big Data Analytics for Business. The one-year program taught in English is one of three new MSc programs that IÉSEG is launching for the next academic year.
IÉSEG School of Management in France will open from September 2015 three new MSc programs in “Big Data Analytics for Business, “Banking and Capital Markets” and “Negotiation for Organizations”. The new one‐year programs, all taught in English, will further develop IÉSEG’s existing range of international MSc programs which focus on areas such as international business, fashion management, digital marketing, business analysis & consulting, accounting & audit control, and finance.
Based on an interview with Kristof Coussement and his paper “Identification of Market Mavens on Social Media,” coauthored with Paul Harrigan, Tim Daly, Julie Lee, and Geoff Soutar. Social media networks such as Twitter are rife with opportunities for creating more effective online marketing campaigns. But there are huge problems with trying to gather and analyze the valuable data created on these networks. Marketing analytics professor Kristof Coussement explains how his research sheds light on one of the most pressing problems confronting online marketers: identifying influential consumers, or market mavens, on social networks.
Based on an interview with Anna Canato and on her article, “Coerced Practice Implementation in Cases of Low Cultural Fit: Cultural Change and Practice Adaptation During the Implementation of Six Sigma at 3M,” co-authored with Davide Ravasi, (Professor at City University, London) and Nelson Phillips (Professor at Imperial College London, , and at Aalto University, Finland), published in Academy of Management Journal, December 2013.
In some economies, male entrepreneurs outnumber female entrepreneurs four to one. How can public policies bridge such a large gender gap – and eventually boost growth? To encourage women to launch businesses, it’s necessary to first understand their precise motives, which are distinct from men’s, as a novel study shows.
After launching in 2003 an MSc in International Business and an MSc in Fashion Management in 2013, IÉSEG is expanding its range of International Programs in English. From September 2014, eight new programs will be opened on its 2 campuses Paris and Lille.
IÉSEG School of Management – France – awarded the prestigious AACSB Accreditation by the Association to Advance Collegiate Schools of Business.
After receiving EQUIS Accreditation in early 2012, IÉSEG is the only business school in France recruiting students from High School to have these two international accreditations.
IÉSEG will open on March 7th 2013 a new representative office in Shanghai in the presence of Jean-Philippe Ammeux, Dean of IÉSEG and representatives from:
IÉSEG School of Management in Paris offers for the first time a summer course opportunity for students with an advanced academic degree.
During two weeks in July 2012, the new postgraduate summer course will focus on “Responsible Management”. Course participants will learn how to lead the process of conducting business in line with sustainable development and social issues and will better come to understand the importance of underpinning economies with values to drive sustainable and inclusive growth. Through interactive sessions and case studies, students will be given an overview of the sustainability movement in the context of globalization, and the ways in which corporations are integrating environmental and social issues into strategy and operations.
IÉSEG School of Management has been awarded with the EQUIS accreditation. By obtaining this label of excellence IÉSEG joins the selected group of, to date, 133 business schools worldwide, awarded for highest standards of management education. EQUIS accreditation confirms the reputation of IÉSEG School of Management based in Lille and Paris, as one of the top Business Schools in France (ranked 8th in 2011 by leading student magazine L’Etudiant) (…)
Global Marketing Network (GMN), the Global Accreditation Body for Marketing Professionals, and IÉSEG School of Management, one of the top Business Schools in France, signed a landmark agreement aimed at raising standards and capabilities in the Marketing Profession, worldwide (…)
IÉSEG School of Management in Paris is hosting in April the TNC negotiation event for 18 prestigious universities from around the world including Harvard, Kyoto University and Thunderbird (…)
IÉSEG School of Management and The Center for International Macroeconomics and Finance (CIMF) from the University of Cambridge reveal main findings from their recently organised academic conference about developments in Macroeconomics and Financial Markets, 1-2 September at Clare College in Cambridge. Around 60 experts from major central banks and the academic world (see list of participants further down) have been participating. The aim of this 2-day conference was to exchange views on possible lessons from the recent financial crises on research in macro-finance. The conference focused in particular on recent advances in both the theoretical and empirical analysis of financial markets, including money and capital markets (…)
They are significantly less paid than their international colleagues, reveals a study by IÉSEG School of Management. This week has seen the very unusual stop of Italian Serie A with Totti, Del Piero, Ibrahimovich, Milito & Co. striking for industrial relations issues linked to the agreement on the collective contract. The main cause sounds marginal to the public audience. However, professional footballers in Italy could have other reasons for striking, above all those holding an Italian passport (…)
The IÉSEG School of Management to offer the International Summer Academy for the fourth time at its Campus La Défénse in Paris from July 1-30, 2011. Students and graduates from around the world are invited to Paris to spend four weeks of intensive study on various aspects of Global Business & Management (…)
The IÉSEG School of Management is launching a unique Chair for Social Innovation Management, in cooperation with Société Générale and Adecco. The field of social innovation turns critical societal problems into opportunities by actively involving the private sector. This could include for example, minimizing environmental impact, improving access for disabled people, and tackling discrimination(…)
GRLI in collaboration with the IÉSEG School of Management has the pleasure to present the 2010 recipients of the Inaugural GRLI – IESEG Scholarship Program for the IESEG International Summer Academy 2010. This scholarship provides students with limited background, education and training experiences in the Management area to help them develop new Learning frameworks (…)