Expert opinions from our faculty - IÉSEG

Expert opinions from our faculty

Below you will find a selection of articles that focus on different areas of research at IÉSEG. These are based on interviews with, and research papers authored by, different members of the School’s faculty.

N°1

Summary :

  • His business, her business: How different are men and women’s motives for entrepreneurship? – Johan MAES
  • Can You Force Change Within a Company? – Anna CANATO
  • Identifying market mavens on social media – Kristof COUSSEMENT
  • Keys to effective corporate branding – Kenneth DE ROECK and François MAON
  • Employers prefer to promote men… but not always – Ann-Sophie DE PAUW

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N°2

Summary :

  • Personal connection: a key to luxury preferences – Barbara SLAVICH et Gwarlann DE KERVILER
  • Promote routines to enhance team performance – Caroline SARGIS-ROUSSEL
  • Leveraging television to improve eating habits- Karine CHARRY
  • How can companies access poor consumers in rich markets? – Loïc PLÉ
  • Changing brands without losing customers – Véronique PAUWELS-DELASSUS

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N°3

Summary :

  • Slow speedy shoppers with bespoke flooring- Nico HEUVINCK
  • Honor, face, and dignity cultures at the negotiation table – Jimena RAMIREZ-MARIN & JingJing YAO
  • CSR communication: What is the impact for companies facing future allegations of social irresponsibility? – Catherine JANSSEN
  • How can retailers increase the adoption of in-store mobile payment? – Gwarlann DE KERVILER & Nathalie DEMOULIN
  • Food deprivation increases the health halo effect – Romain CADARIO

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