Below you will find a selection of articles that focus on different areas of research at IÉSEG. These are based on interviews with, and research papers authored by, different members of the School’s faculty.
His business, her business: How different are men and women’s motives for entrepreneurship? – Johan MAES
Can You Force Change Within a Company? – Anna CANATO
Identifying market mavens on social media – Kristof COUSSEMENT
Keys to effective corporate branding – Kenneth DE ROECK and François MAON
Employers prefer to promote men… but not always – Ann-Sophie DE PAUW