Assistant Professor
Ph.D. in Strategic Sales and Account Management - Cranfield University
Academic Director
Track: International Negotiation and Sales Management
LEM Member
  • 2012 : Ph.D. in Strategic Sales and Account Management, Cranfield University, United Kingdom
  • 2008 : Postgraduate Certificate in Higher Education, Middlesex University, United Kingdom
  • 2008 : MSc Research Methods in Business and Management, Middlesex University, United Kingdom
  • 2006 : BSc Business Administration, Eastern Mediterranean University, Cyprus
Professional Experiences
Academic Experience
  • 2008 - 2011, Assoiciate Lecturer, Middlesex University, LONDON, United Kingdom
  • 2006 - 2008, Lecturer, Middlesex University, LONDON, United Kingdom
Professional Experience :
  • 1995 - 2002, Sales Manager, BADDAR Jewellery -ZIYAD BADDAR & SONS, AMMAN, Jordan
Published Papers in Refereed Journals
  • Zhang M., Hartley J., Baddar S. F., Baddar F., (2021). Informal Interorganizational Business Relationships and Customer Loyalty: Comparing Guanxi, Yongo, and Wasta, International Business Review, 30 (3) 101805.
  • Baddar F., Paparoidamis N. G., Baddar S. F., Batt P., (2021). [Guest Editorial] Value Co-Creation in B2B Markets, Industrial Marketing Management, 96 (July) 163-165.
  • Baddar F., Fletcher-Chen C., Batt P., (2017). [Guest editorial] Networks: Relationships and Innovation, Journal of Business & Industrial Marketing, 32 (6) 773-776.
Show all
  • Fletcher-Chen C., AL-Husan S. F., Baddar F., (2017). Relational Resources for Emerging Markets’ Non-Technological Innovation: Insights from China and Taiwan, Journal of Business & Industrial Marketing, 32 (6) 876-888.
  • Baddar F., Baddar S. F., Alhasan Lulu, (2017). The Role of Senior Executives in Managing Key Customers in Arab Context, Journal of Business & Industrial Marketing, 32 (6) 825-835.
  • AL-Husan S. F., Baddar AlHussan F., Perkins S., (2014). Multilevel HRM systems and intermediating variables in MNCs: longitudinal case study research in Middle Eastern settings, International Journal of Human Resource Management, 25 (2) 234-251.
  • AlHussan F., AL-Husan S. F., Fletcher-Chen C., (2014). Environmental factors influencing the management of key accounts in an Arab Middle Eastern context, Industrial Marketing Management, 43 (3) 592-602.
Book Chapters
  • Baddar F., Newlands D. J., (2019), Sourcing and Manufacturing in the Market Region, in: Purchasing and Supply Management.
  • Baddar S. F., Baddar F., (2016), Privatisation, investments and human resources in foreign firms operating in the Middle East, in: Handbook of Human Resource Management in the Middle East.
  • Baddar AlHussan F., AlHusan F. B., (2013), The nature of Arab business environment and its implications for industrial marketing and business relationships , in: Marketing, Management and International Business Theory and Practice: Contemporary Issues and Research in Selected Countries .
Research fields
  • Marketing
  • Management
  • International Negotiation
Executive MBA :
  • Intercultural and diversity management
Grande Ecole Program:
  • Strategic purchasing
  • Internal selling
  • Cross-cultural relationship marketing and negotiations
MSc in Negotiation for Organisations :
  • Sales techniques
  • Negotiating in new markets countries