Professor

Hang SHEN

Hang SHEN
Assistant Professor
Ph.D. in Management - University of California
Track: Marketing
Education
  • 2016 : Ph.D. in Management, University of California, USA
Scientific prizes and Awards
Awards
  • 2017 : Best paper award, CMIC 2017
Research field
  • Consumer Behavior; Judgment and Decision Making; eWOM
Teaching
Grande Ecole Program:
  • Marketing management
  • Digital marketing
  • Brands and social media
  • Marketing digital
  • Social media marketing
MSc in Big Data Analytics for Business :
  • Marketing research
IÉSEG