Master of Science in Fashion Management Program

Premium preparation for your career in fashion and luxury.

  • Format

    2 SEMESTERS* + INTERNSHIP

  • Languages

    ENGLISH

  • Location

    Paris – France

  • Fees

    €18,500

  • Intake

    September

  • Credits

    90 ECTS

Accreditations

Curriculum

The MSc in Fashion Management is the perfect program to specialize in fashion and luxury management.

The program is offered on a full-time basis and consists of 2 consecutive semesters of courses (September – May) followed by a professional experience (from June onwards). The curriculum is developed around introductory courses to build a common managerial background; core management courses; and specialized courses in fashion.

Our students benefit from a dedicated faculty with extensive experience and knowledge of the industry. There are collaboration with many companies and professionals operating in the fashion industry, from luxury to fast fashion retailers. Companies are involved in the program through guest lectures, consulting projects, internships/jobs and flagship stores visits.

Courses will be a mix of interactive lectures and traditional classes; guest speakers from the academic and fashion business community; corporate visits and seminars; and problem-based learning cases.

Course Content

ECTS

Fashion and Luxury Management

32

Marketing in Fashion Companies

2

At the end of the course, the student should be able to:

Understand the core theoretical concepts in marketing and their application in fashion management

Understand the foundations of a marketing plan

Understand core strategic marketing concepts and their role, and perform basic analyses on the strategic level

Understand and perform the basics of operational marketing

Sales and Retail Management

2

At the end of the course, the student should be able to:

Understand retail dynamics in fashion industry and easily manipulate retail concepts

Develop a comprehensive retail strategy for a fashion store:
– define the best adapted distribution model
– set long term and short term objectives for profit, sales, image…
– devise and implement a consistent strategy combining store location and design, product assortment, merchandising, pricing …)
– build store organization and efficiently manage the teams (sales and back office teams)
– follow and evaluate performance on regular basis / take correctives measures if needed follow and evaluate performance on regular basis / take correctives measures if needed

Be aware of career opportunities in retail and be able to seize them

Entrepreneurship – Starting a New Business in the Fashion Industry

2

This course is an introduction to the issues associated with setting up your own business in the fashion industry. We look at opportunities and ideas as well as specific personal and industry challenges which entrepreneurs may face. We then investigated the idea of a business model and look at what a business plan constitutes. We also address resource acquisition and investigate how entrepreneurs acquire the financial and human resources necessary to exploit entrepreneurial opportunities in the fashion industry.At the end of this course, the student should be able to:

define a business opportunity

identify the personal and industry related challenges of starting a business in the fashion industry

conceptualize a business model

draft a business plan

identify resource acquisition strategies for a new business start-up in the fashion industry

Supply Chain Management and Operations

2

At the end of the course, the student should be able to:

understand the characteristics of fashion industry;

recognize the implications of competing in fashion industry;

evaluate operations and supply chain in fashion industry;

evaluate the use of , e.g., IT, in managing operations and supply chain in fashion industry; and

develop solutions to improve operations and supply chain management in fashion industry.

Quantitative Methods and Data Analysis

2

At the end of the course, the student should be able to:

quantify relationships among various variables

interpret estimation results and make predictions

test the reliability of results

mitigate problems that arise during econometric estimation

Planning and Managing Fashion Shows

2

Coming soon.

Corporate Finance in the Luxury and Fashion Industry

2

At the end of the course, the student should be able to:

Differentiate between the types of firms in the luxury and fashion industry.

Understand the significance of budgeting, financing and investment decisions and how these decisions affect the value of the firm.

Effectively apply the corporate financial decision making tools available to the manager at a corporation.

Accounting and Managing Control Systems

1,5

The course provides students with a foundation of basic knowledge about many important subjects in accounting and management control. The focus will be on the measurement and evaluation of the performances of organizational entities and their managers. At the end of the course, students should be able to:

design performance evaluation and rewarding systems in line with organizational characteristics and strategies

evaluate whether or not a particular accounting and management control system installed in an organization is appropriate for the needs of the organization

understand and evaluate the transfer pricing methods used in decentralized organizations and multinational companies.

Strategy

2,5

At the end of the course, the student should be able to understand and determine various aspects of business strategy in the fashion and luxury industry. They should be able to explore the various competitive forces in the market environment and examine various corporate issues inside the organisation that determine the upcoming trends in this particular industry. This should allow the student to think and evaluate analytically, without missing on details, on the long-term business strategy formulation of the firm.

Organization Design: Organizing For Effectiveness And Creativity

2

This course is dedicated to making better organizational choices, with a special focus on fashion, experience and design companies. At the end of the course, the student should be able to:

Clarify the links among company strategy, competitive advantage and organization design.

Examine in a systemic way features and critical issues of the organization choices at different levels: vertical and horizontal differentiation, degree of formalization and centralization, degree of job specialization.

Highlight the contingency factors that affect organizational choices: environment, company activities and size, company strategy.

Present some standard organizational design models: the situational model and the comparative design model.

Understand how to build an organization which continuously supports creativity and examine different “creativity models”.

Customer Psychology and Consumer Behavior

2

At the end of the course, the student should be able to:

Take the customer perspective and consider customer needs to incorporate them in the design and communication of company offers;

explain and apply key concepts and essential tools to the study of consumer behavior in a fashion management context, which means;

Understand the complexity of consumer behavior;

Integrate the various factors likely to influence consumer behaviors in marketing decisions;

Evaluate marketing programs in terms of their adequacy in considering consumer behavior;

Propose strategies adapted to the targeted public(s) in order to influence particular behaviors.

Leadership & Negotiation

2

The course will cover a series of key elements that contribute to define competences and behaviors of successful business leaders, including the difference between management and leadership and why today Emotional Intelligence plays a crucial role in the ability of leaders.

Information Systems for the Fashion Industry

2

At the end of the course, the student should be able to:

Assess a company’s information systems in the light of the latest information systems trends

Understand when investing in an information system is a good/bad idea

Work efficiently with Microsoft Excel

Managing communication and events in Fashion Companies

2

Coming soon.

Digital marketing and e-commerce

2

Coming soon.

Brand management

2

Coming soon.

Fashion and Luxury Products

26

Visual Merchandising

2

Coming soon.

History of fashion and dress

2

This course looks at the evolution of Fashion during the 20th Century with an introduction about the history of Costume. Clothing, accessories, textiles, hair and make-up, production, distribution and acquisition will be analysed through art, literature and other primary sources. Students will gain knowledge of the principal contributions made by famous designers to the world of fashion. Furthermore, students will study in depth the ways in which each designer was influenced by contemporary events and the world of art.

From the Idea to the Product: Styles, Creativity and Design Elements in Fashion Companies

2

The course addresses the specificities of the fashion industry and its value chain and the typology of the fashion brands. At the end of the course, students will:

Have a vision of the market and the brands.

Understand the concept of creativity and evaluate how it is applied to fashion and luxury products.

Identify how different types of organisations manage product design and development.

Understand of the value chain fashion with a focus on product development and production.

Know the fundamentals of fabric sourcing, suppliers sourcing, manufacturing environment and techniques, supply chain and information systems.

Design Research and Creativity Direction

2

Students will learn the basic processes and linked timings of the fashion system. They will get to know different key player roles that make this system work and turn around. In a further step, students will start to research past, future and contemporary fashion trends. They will learn the basics of trends, their creation and it affects on the final product offer. Students will have to find and understand the multiple links existing between fashion, its trends and global or national, social, political and economical backgrounds. The course is creative and based on discussions, brainstormings and small group project works.

Use of Fabrics and Materials in Garment-Making, Fabrics Knowledge

2

This course introduces participants to understanding the different kind of fabrics, how they are made, dyed, printed and their origin. Students will be able to recognise a family of textile; understand the manufacturing chain of different textiles techniques; create a story with textiles; know how to organised textiles as an atmosphere according a brand; and create his/her own textile reference book.

The Global Fashion Industry: Recent Changes, Challenges and Trends Forecasting

2

The course aims at providing students with a clear understanding of the different distribution formulaes in the worldwide fashion industry, looking at the segmentation of the fashion business, the international retail expansion and brand extension.

Fashion Design: Pattern Making and Cutting

2

This course will look at the “garment” from different angles to discuss and know the elements of a today’s wardrobe. The course will address the origin and highlights of their evolution; the materials and colors related to the collections; the manufacturing constraints; shapes and volumes adapted to the morphology, activity and “fashion”, as well as the price; and the trajectory from prototype to the shop article.

An analysis of the fashion-related industries: Fragrance, Cosmetics and Accessories

2

This course aims at providing students with a clear understanding of the global cosmetics and fragrance industry, including the cosmetics products industry, brands and products. They will learn the different categories of products, the legal framework, the main trends, brands and innovations.

Buying and Merchandising

2

Coming soon.

Consumer Experience

2

This course examines the store as a communication tool for the fashion and luxury brand. It will address the evolution of the fashion and luxury retail and provide students with the skills to define clearly the in-store customer experience in store and to be able to evaluate the skills required for a performant sales staff.

Semiology and Sociology of Fashion

2

The course aims to illustrate to the students the signical and perceptual values (marketing oriented) of communication and its visual representation, to help them to choose the best solution in the creation and representation of the products and services and improve the critical approach and design.At the end of the course, the student should be able to decide which signs, codes and communication strategies are most suitable for designing and communicating in relation to the perceptual results to be achieved in order to characterize the its communication with those iconic or symbolic values best suited to bring out in the end user’s desire to purchase. Learners will be able, therefore, to understand that Semiomarketing is the fast track for optimizing the target-client conversion rate and customer loyalty.

Fashion Industry Law: IP/Trademark Issues, Copying and Counterfeiting

2

Coming soon.

Business Ethics and Sustainable Fashion

2

At the end of the course, the student should be able to:

Understand benefits and drawbacks of two supply chain structures that create mass production and facilitate just in time (3). Understand the importance of quality, productivity, minimizing indirect and support costs, optimizing end to end flow.

The importance of B2B relationships, coordination and focus on value adding activities are essential to business competitive advantage. The concept of ‘input – transformation – output’ shall be fully understood.

Students shall understand the importance of strategy.

Career Program

2

Career Program

2

Our Career Program helps participants to establish their professional career plan by working on their skills, personal strengths, and using networking tools to be prepared to meet recruiters’ expectations internationally.

At the end of the course, students should be able to:

Build a professional career plan;

Identify personal skills and accumulated experiences (e.g., Master experience);

Adapt professional tools (e.g., CV, LinkedIn) to the local market;

Develop an accurate representation of their professional profile;

Use personal networking to better identify professional opportunities;

Gain insight into techniques and tools to find a job or an internship in France or abroad;

Build self-awareness of personal vocations and interests.

Learn more about the Career Program

Hands-on experience

30

Internship or work experience, thesis, or consulting project

30

4-6 month internship or work experience, thesis, or consulting project anywhere in the world

French language classes

French language lessons

French language lessons for all levels are included in the program for international students. French is the mandatory choice for all non-French speaking students.

Zoom on… Learning Trips and Company Visits

Students have the additional opportunity, if they wish, to participate in a learning trip (for an additional fee). Several trips have been organized throughout the program in the past years to deepen students’ learning experience, including a threeday study tour in Italy. Visits carried out during the previous editions of the Master included: Bottega Veneta, Gucci, Versace, La Perla, La Rinascente, Ferragamo Museum, Armani Silos, Gianfranco Ferré, Fondazione Prada, Premiere Vision, Ecole Lesage, and Atelier Chanel, Tranoi, 10 Corso Como.

Workshops and Corporate Events

Alongside the courses, the program includes additional workshops and corporate events to develop participants’ personal and professional skills further. These cover a range of topics such as conflict management in cross-cultural environments and intercultural communication.

Our Talent program helps participants to establish their professional career plan by working on their skills, personal strengths, and using networking tools to be prepared to meet recruiters’ expectations internationally.

Discover the Career Program

Partnerships

Partnership with Istituto Marangoni

Some of the courses offered during the Master in Fashion Management program, in particular the ones on the fashion products, are offered by faculty from Istituto Marangoni and two of those courses are offered in Marangoni facilities in Paris.

Istituto Marangoni was founded in 1935 in Milano as ‘Istituto Artistico dell’Abbigliamento Marangoni’ and in 2015 it reaches a special milestone, 80 years of history and success in training the top professionals of Fashion and Design.


Istituto Marangoni can praise itself for the education of four generations of students from 5 continents and for having launched over 45,000 professionals in fashion and luxury fields, such as Domenico Dolce, Franco Moschino, Alessandro Sartori, Maurizio Pecoraro, Paula Cademartori, Andrea Pompilio and Lucio Vanotti. It currently educates 4,000 students per year from 107 countries at its schools, located in Milano (the School of Fashion and the School of Design), Firenze (School of Fashion & Art), Paris, London, Mumbai, Shanghai, Shenzhen and Miami, the international capitals of fashion, design and luxury.

Its educational offering, broad and articulated, consists of:
> Undergraduate Courses (Preparatory, One-year and BA (Hons) Degree = Three-Year),
> Postgraduate Courses (Preparatory and Master’s Degrees; Master’s Courses; Cycles de Spécialisation) and
> Short Courses.

In January 2014 the new Istituto Marangoni School of Design has opened in Milano, Via Cerva, close to the current location of the School of Fashion.

For more information, visit www.istitutomarangoni.com

A double degree opportunity for Grande Ecole students

IÉSEG students already enrolled in the Grande Ecole Program admitted in the MSc in Fashion Management can obtain a double degree: the GE (Grandes Ecoles) and the MSc in Fashion Management, by adding just a semester to the 5-years Master program.

To be admitted, students are expected to validate their first year Master (4th year – GE program), by having finished the two semesters of courses.

During their 5th-year, IÉSEG students will follow all the fashion courses listed in the program and some of the compulsory management courses/guest lectures. They will write the memoire/project consulting on a fashion management topic, and during the additional semester (first semester of the 6th year), they will undertake a 6 months internship in a fashion company.

Fee for the additional semester: 5000 euros

Local contact

Find here your dedicated contact in your region.

General contact

Élise LANCELOT