2 to 4 weeks
Winter Program Courses
Winter courses online!
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English
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Online
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€700 per course
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January
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5 ECTS per course
Accreditations
Program
Set in January, the Winter Program offered at IÉSEG focus on 4 main areas of business. During 2 to 4 weeks, students will have the opportunity to develop solid academic skills for their everyday lives and professional careers.
Learning Objectives
Upon successful completion of the Negotiation Skills course, students sould be able to understand and apply negotiation concepts and skills, identify the variables in the negotiation process which create value in negotiation and plan and prepare for complex negotiations, especially by identifying key behavioral characteristics helping or hindering the search for mutually satisfactory deal. Students will also understand basic principles of conflict management.
Upon successful completion of the International Business Course, students should be able to develop a comprehensive understanding of the complexities and dynamics of the global business environment. Through a series of engaging and interactive sessions, students will explore the key concepts, theories, and strategies essential for success in the international marketplace.
Upon successful completion of the Cross-Cultural Management course, students should be able to understand the importance of intercultural communication. They will be able to think across cultural differences, be aware of issues and challenges involved in global business. Students will also be able negotiate across different cultures and will have the skills and expertise required towards personal and professional growth.
Upon successful completion of the Digital Marketing course, students should have a broad understanding of short term and long-term strategies for Digital Marketing. Students use a framework called the Digital 4 C’s (Context, Consumers, Competition and Capabilities to understand how to navigate fast paced changing in the world of Digital Marketing.
Course Content
- 4 intensive courses taught in English, 30 to 120 contact hours depending on the number of courses chosen
- 5 ECTS credits per course
ECTS
9am to 12pm or 1pm – Paris time
At the end of this module, students should be able to:
Understand the principles and stages of the negotiation process, emphasizing the role of emotional intelligence in conflict resolution.
Apply effective negotiation strategies to achieve win-win outcomes and foster lasting relationships.
Develop strong communication skills, including active listening, assertiveness, and persuasive speaking.
Identify, prioritize, and strategize based on interests and objectives in negotiation scenarios.
Create value through collaborative problem-solving in negotiations.
Address obstacles like cognitive biases, ethical dilemmas, and power dynamics.
Adapt negotiation approaches to different personalities and situational demands.
Reflect on personal negotiation styles for continuous improvement.
3pm to 6pm or 7pm – Paris time
At the end of this module, students should be able to:
Understand the importance of intercultural communication
Learn to think across cultural differences
Be aware of issues and challenges involved in global business
Negotiate across different cultures
Develop skills, expertise and work required toward personal and professional growth
Emphasize on the opportunities of doing business with different cultures
9am to 12pm – Paris time
By the end of the course, students will have developed a strong foundation in international business concepts, enabling them to analyze global business environments, devise effective strategies, and make informed decisions in the international marketplace.
3pm to 6pm – Paris time
At the end of this module, students should be able to:
Understand how developing a skill as a “cultural curator” deepens interpreting today’s complex digital marketing CONTEXT
Apply digital & social understanding of how CONSUMERS’ behavior is connected to purchase in today’s marketplace
Demonstrate the ability to forecast the role of COMPETITION in developing a brand’s power
Forecast what marketing CAPABILITIES are needed NEXT in a rapidly changing marketplace of empowered consumers
Grades and Credits
Students’ work is graded out of 20 points, the lowest passing grade is 10/20. Grades may be awarded for final examinations, individual and/or group papers and reports, and class participation. Most grades are a mix of several of these types of assessment.
General contact
Claire ROTURIER
