Winter Program Courses

Winter courses online!

  • Format

    4 weeks

  • Languages

    English

  • Location

    Online

  • Fees

    €1,650

  • Intake

    January

  • Credits

    10 ECTS

Accreditations

Program

Set in January, the Winter Programs offered at IÉSEG focus on two main areas of business. During four weeks, students will have the opportunity to develop solid academic skills for their everyday lives and professional careers. 

Learning Objectives

Upon successful completion of the International Business Negotiation Program, students will be up-to-date with the European insitutions and decision-making process. They will also be prepared to plan and apply efficient negotiation strategies.

Upon successful completion of the Intercultural Management and Marketing Program, students will know how to effectively conduct business internationally thanks to a better understanding of cross-cultural management skills. They will also understand how to develop efficient digital marketing strategies in today’s changing world.

Course Content

  • 2 intensive courses taught in English, 60 contact hours
  • 10 ECTS credits

ECTS

International Business Negotiation Program

10

At the end of this module, students should be able to:

Understand the historical origins, enlargement and future development of the EU

Understand the EU decision-making process

Develop the skills needed for effective negotiations

At the end of this module, students should be able to:

Understand and apply negotiation concepts and skills

Identify the variables in the negotiation process which create value in negotiation

Apply negotiation strategies in multi-party situations

Plan and prepare for complex negotiations, especially by identifying key behavioral characteristics helping or hindering the search for a mutually satisfactory deal

Understand basic principles of conflict management

Intercultural Management and Marketing Program

10

At the end of this module, students should be able to:

Understand the importance of intercultural communication

Learn to think across cultural differences

Be aware of issues and challenges involved in global business

Negotiate across different cultures

Develop skills, expertise and work required toward personal and professional growth

Emphasize on the opportunities of doing business with different cultures

Description: At the end of this module, students should be able to:

Understand how developing a skill as a “cultural curator” deepens interpreting today’s complex digital marketing CONTEXT

Apply digital & social understanding of how CONSUMERS’ behavior is connected to purchase in today’s marketplace

Demonstrate the ability to forecast the role of COMPETITION in developing a brand’s power

Forecast what marketing CAPABILITIES are needed NEXT in a rapidly changing marketplace of empowered consumers

Grades and Credits

Students’ work is graded out of 20 points, the lowest passing grade is 10/20. Grades may be awarded for final examinations, individual and/or group papers and reports, and class participation. Most grades are a mix of several of these types of assessment.

Grades and Credits, Transcription and Credit Transfer

General contact