Dr. Kristof COUSSEMENT (Associate Professor)

Ph.D. in Marketing, Ghent University, Belgium

Specialisation fields: Customer Intelligence, Customer Relationship Management, Database Marketing, Data Mining, Text Mining

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Thematics

(Electronic) customer relationship management

 

Database marketing

 

CRM strategy, marketing, technology and software

 

Custom marketing

 

Customer lifetime value, loyalty (programs), satisfaction, behaviour, databases

 

Issues for implementing CRM systems/solutions for CRM problems

 

Tools for capturing customer information, managing/sharing customer data

 

E-commerce customer relationships on the internet

 

Performance measurement/indicators, research, modelling