Dr. Kristof COUSSEMENT (Associate Professor) Ph.D. in Marketing, Ghent University, Belgium Specialisation fields: Customer Intelligence, Customer Relationship Management, Database Marketing, Data Mining, Text Mining |
Thematics
(Electronic) customer relationship management
Database marketing
CRM strategy, marketing, technology and software
Custom marketing
Customer lifetime value, loyalty (programs), satisfaction, behaviour, databases
Issues for implementing CRM systems/solutions for CRM problems
Tools for capturing customer information, managing/sharing customer data
E-commerce customer relationships on the internet