Dr. Chavi CHEN (Assistant Professor) Ph.D. in Business Administration, University of Manchester, United Kingdom Specialisation fields: Information Communication Technologies (ICTs), Multinational Corporations (MNCs), Cross-cultural Studies, Teamwork, Conflict Management, Research Methodology |
Dr. Fawaz BADDAR (Assistant Professor) Ph.D. in Strategic Sales and Account Management Cranfield University School of Management, UK Specialisation fields: Strategic Sales, Key Account Management, Negotiations, International & Cross-Cultural Marketing, Relationship Marketing, Business to Business Marketing |
Dr. Nathalie DEMOULIN (Associate Professor) Ph.D. in Management Science – Marketing, Catholic University of Mons, Belgium Specialisation fields: Marketing: Retailing and services, Waiting time and delivery perception, Sensorial marketing and store environment, Loyalty and loyalty card |
Dr. Gwarlann DE KERVILER (Assistant Professor) Ph.D. in Marketing, Paris Dauphine University, France Specialisation fields: Relationship Marketing, Luxury Marketing |
Thematics
Relationship Marketing
Consumer Culture Theory (CCT) (Anti Consumption, Branding and Family Influence)
Key Account Management