﻿{"id":103225,"date":"2020-11-12T09:27:10","date_gmt":"2020-11-12T08:27:10","guid":{"rendered":"https:\/\/www.ieseg.fr\/?post_type=events&#038;p=103225"},"modified":"2020-11-12T11:40:03","modified_gmt":"2020-11-12T10:40:03","slug":"ls1-zero-point-of-sales-an-attractive-myth","status":"publish","type":"events","link":"https:\/\/www.ieseg.fr\/en\/events\/ls1-zero-point-of-sales-an-attractive-myth\/","title":{"rendered":"Live Session: Zero point of sales&#8230; An attractive myth?"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-103231\" src=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2020\/11\/LS1-zero-point-of-sales.jpg\" alt=\"\" width=\"880\" height=\"250\" srcset=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2020\/11\/LS1-zero-point-of-sales.jpg 880w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2020\/11\/LS1-zero-point-of-sales-300x85.jpg 300w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2020\/11\/LS1-zero-point-of-sales-768x218.jpg 768w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2020\/11\/LS1-zero-point-of-sales-150x43.jpg 150w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2020\/11\/LS1-zero-point-of-sales-400x114.jpg 400w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Free event &#8211; Registration required<\/strong><\/p>\n<p style=\"text-align: center;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/p>\n<p>Retail digitalization is spreading quickly, not only with the generalization of tools such as internet connected PCs and smartphones, but also with the transformation of retail and services becoming increasingly accessible remotely. The crisis of Covid-19 has also certainly hastened the trend with many everyday purchases becoming digitalized. While online sales surely provides convenience and rapid access to a broad selection, it may also come at the expense of benefits received from physical outlets.<\/p>\n<ul>\n<li><strong>Zero Point of Sales for customers\u2026<\/strong><\/li>\n<li><strong>Zero Point of Sales for retailers<\/strong><\/li>\n<li><strong>Towards a sweet spot for everyone?<\/strong><\/li>\n<\/ul>\n<p>The live session will be animated by <strong>Dr.<\/strong> <strong>Gwarlann DE KERVILER, <\/strong>Associate Professor of Marketing and currently Head of Marketing and Sales Department at I\u00c9SEG. She has a strong expertise in teaching and research with publications in top marketing journals. Her areas of interest cover a broad spectrum, including digitalization of physical outlets, mobile shopping, online reviewing, luxury consumption and influencer marketing. Before joining I\u00c9SEG, Gwarlann worked many years as a marketer for major companies in France and in the US.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a class=\"btn-transparent\" href=\"https:\/\/www.eventbrite.fr\/e\/billets-live-session-zero-point-of-sales-an-attractive-myth-128629497289\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Registration<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Free event &#8211; Registration required &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;- Retail digitalization is spreading quickly, not only with the generalization of tools such as internet connected PCs and smartphones, but also with the transformation [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","events-category":[65,137,200],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Live Session: Zero point of sales... 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