{"id":183350,"date":"2025-12-04T16:08:13","date_gmt":"2025-12-04T15:08:13","guid":{"rendered":"https:\/\/www.ieseg.fr\/?post_type=events&p=183350"},"modified":"2025-12-04T16:16:28","modified_gmt":"2025-12-04T15:16:28","slug":"research-symposium-2026-winter-marketing-symposium","status":"publish","type":"events","link":"https:\/\/www.ieseg.fr\/en\/events\/research-symposium-2026-winter-marketing-symposium\/","title":{"rendered":"[Research Symposium] 2026 Winter Marketing Symposium"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Thursday January 15th<\/sup>, 2026 from 10am to 5pm in Paris<\/em><\/strong><\/p>\n\n\n\n

—————————————–<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

I\u00c9SEG and its Marketing & Sales Department have the great pleasure to host the 2026 Winter Symposium<\/strong> held at its premises in Paris-La D\u00e9fense.<\/p>\n\n\n\n

This one-day event will feature three distinguished speakers who will present their research and insights on key marketing issues.<\/p>\n\n\n\n

Attendees can expect to gain valuable insights on the latest trends and developments in the field of marketing, and engage in discussions with fellow attendees and speakers.<\/p>\n\n\n\n

The symposium promises to be an exciting and informative event for all those interested in the field of marketing. It will also provide an excellent opportunity for exchanges and networking among attendees.<\/p>\n\n\n\n

Everyone interested in marketing research is welcome: professors, postgraduate students, and researchers.<\/p>\n\n\n\n

English will be the working language during presentations and discussions.<\/em><\/p>\n\n\n\n

SPEAKERS<\/h2>\n\n\n\n
  • Peggy J. LIU (University of Pittsburgh, USA)<\/li>
  • Timo MANDLER (NEOMA, France)<\/li>
  • Thomas REUTTERER (WU Vienna, Austria)<\/li><\/ul>\n\n\n\n

    PROGRAM<\/h2>\n\n\n\n
    • 10h-10h30:<\/strong> Welcome coffee<\/li>
    • 10h30\u201312h:<\/strong> Talk by Timo Mandler<\/strong> (NEOMA, France)<\/li>
    • 12h\u201313h30:<\/strong> Lunch<\/li>
    • 13h30\u201315h:<\/strong> Talk by Peggy J. Liu<\/strong> (University of Pittsburgh, USA)<\/li>
    • 15h\u201315h30:<\/strong> Coffee break<\/li>
    • 15h30\u201317h:<\/strong> Talk by Thomas Reutterer<\/strong> (WU Vienna, Austria)<\/li><\/ul>\n\n\n
      \n
      \"\"<\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

      Thursday January 15th, 2026 from 10am to 5pm in Paris —————————————– I\u00c9SEG and its Marketing & Sales Department have the great pleasure to host the 2026 Winter Symposium held at […]<\/p>\n","protected":false},"featured_media":0,"template":"","events-category":[47],"class_list":["post-183350","events","type-events","status-publish","hentry","events-category-conference"],"acf":[],"yoast_head":"\n[Research Symposium] 2026 Winter Marketing Symposium - I\u00c9SEG<\/title>\n<meta name=\"description\" content=\"Thursday January 15th, 2026 from 10am to 5pm in Paris ----------------------------------------- I\u00c9SEG and its Marketing & Sales Department have the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ieseg.fr\/en\/events\/research-symposium-2026-winter-marketing-symposium\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Research Symposium] 2026 Winter Marketing Symposium - I\u00c9SEG\" \/>\n<meta property=\"og:description\" content=\"Thursday January 15th, 2026 from 10am to 5pm in Paris ----------------------------------------- I\u00c9SEG and its Marketing & Sales Department have the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ieseg.fr\/en\/events\/research-symposium-2026-winter-marketing-symposium\/\" \/>\n<meta property=\"og:site_name\" content=\"I\u00c9SEG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-04T15:16:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2022\/09\/Bandeaux-events-seminaire-recherche.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@IESEG\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/events\\\/research-symposium-2026-winter-marketing-symposium\\\/\",\"url\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/events\\\/research-symposium-2026-winter-marketing-symposium\\\/\",\"name\":\"[Research Symposium] 2026 Winter Marketing Symposium - I\u00c9SEG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/events\\\/research-symposium-2026-winter-marketing-symposium\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/events\\\/research-symposium-2026-winter-marketing-symposium\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ieseg.fr\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Bandeaux-events-seminaire-recherche.jpg\",\"datePublished\":\"2025-12-04T15:08:13+00:00\",\"dateModified\":\"2025-12-04T15:16:28+00:00\",\"description\":\"Thursday January 15th, 2026 from 10am to 5pm in Paris ----------------------------------------- I\u00c9SEG and its Marketing & Sales Department have the\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/events\\\/research-symposium-2026-winter-marketing-symposium\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/events\\\/research-symposium-2026-winter-marketing-symposium\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/events\\\/research-symposium-2026-winter-marketing-symposium\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ieseg.fr\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Bandeaux-events-seminaire-recherche.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ieseg.fr\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Bandeaux-events-seminaire-recherche.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/events\\\/research-symposium-2026-winter-marketing-symposium\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"I\u00c9SEG\",\"item\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/events\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Conferences\",\"item\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/events-category\\\/conferences\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"[Research Symposium] 2026 Winter Marketing Symposium\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/\",\"name\":\"I\u00c9SEG\",\"description\":\"School of Management\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/#organization\",\"name\":\"Ieseg\",\"url\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ieseg.fr\\\/wp-content\\\/uploads\\\/IESEG-Logo-2012-rgb.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ieseg.fr\\\/wp-content\\\/uploads\\\/IESEG-Logo-2012-rgb.jpg\",\"width\":\"1000\",\"height\":\"311\",\"caption\":\"Ieseg\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pages\\\/IESEG-School-of-Management\\\/358733860458?fref=ts\",\"https:\\\/\\\/x.com\\\/IESEG\",\"https:\\\/\\\/www.linkedin.com\\\/edu\\\/school?id=12453\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/IESEGChannel\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[Research Symposium] 2026 Winter Marketing Symposium - I\u00c9SEG","description":"Thursday January 15th, 2026 from 10am to 5pm in Paris ----------------------------------------- I\u00c9SEG and its Marketing & Sales Department have the","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ieseg.fr\/en\/events\/research-symposium-2026-winter-marketing-symposium\/","og_locale":"en_US","og_type":"article","og_title":"[Research Symposium] 2026 Winter Marketing Symposium - I\u00c9SEG","og_description":"Thursday January 15th, 2026 from 10am to 5pm in Paris ----------------------------------------- I\u00c9SEG and its Marketing & Sales Department have the","og_url":"https:\/\/www.ieseg.fr\/en\/events\/research-symposium-2026-winter-marketing-symposium\/","og_site_name":"I\u00c9SEG","article_publisher":"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts","article_modified_time":"2025-12-04T15:16:28+00:00","og_image":[{"url":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2022\/09\/Bandeaux-events-seminaire-recherche.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@IESEG","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ieseg.fr\/en\/events\/research-symposium-2026-winter-marketing-symposium\/","url":"https:\/\/www.ieseg.fr\/en\/events\/research-symposium-2026-winter-marketing-symposium\/","name":"[Research Symposium] 2026 Winter Marketing Symposium - I\u00c9SEG","isPartOf":{"@id":"https:\/\/www.ieseg.fr\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ieseg.fr\/en\/events\/research-symposium-2026-winter-marketing-symposium\/#primaryimage"},"image":{"@id":"https:\/\/www.ieseg.fr\/en\/events\/research-symposium-2026-winter-marketing-symposium\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2022\/09\/Bandeaux-events-seminaire-recherche.jpg","datePublished":"2025-12-04T15:08:13+00:00","dateModified":"2025-12-04T15:16:28+00:00","description":"Thursday January 15th, 2026 from 10am to 5pm in Paris ----------------------------------------- I\u00c9SEG and its Marketing & Sales Department have the","breadcrumb":{"@id":"https:\/\/www.ieseg.fr\/en\/events\/research-symposium-2026-winter-marketing-symposium\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ieseg.fr\/en\/events\/research-symposium-2026-winter-marketing-symposium\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ieseg.fr\/en\/events\/research-symposium-2026-winter-marketing-symposium\/#primaryimage","url":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2022\/09\/Bandeaux-events-seminaire-recherche.jpg","contentUrl":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2022\/09\/Bandeaux-events-seminaire-recherche.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ieseg.fr\/en\/events\/research-symposium-2026-winter-marketing-symposium\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"I\u00c9SEG","item":"https:\/\/www.ieseg.fr\/en\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/www.ieseg.fr\/en\/events\/"},{"@type":"ListItem","position":3,"name":"Conferences","item":"https:\/\/www.ieseg.fr\/en\/events-category\/conferences\/"},{"@type":"ListItem","position":4,"name":"[Research Symposium] 2026 Winter Marketing Symposium"}]},{"@type":"WebSite","@id":"https:\/\/www.ieseg.fr\/en\/#website","url":"https:\/\/www.ieseg.fr\/en\/","name":"I\u00c9SEG","description":"School of Management","publisher":{"@id":"https:\/\/www.ieseg.fr\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ieseg.fr\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ieseg.fr\/en\/#organization","name":"Ieseg","url":"https:\/\/www.ieseg.fr\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ieseg.fr\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg","contentUrl":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg","width":"1000","height":"311","caption":"Ieseg"},"image":{"@id":"https:\/\/www.ieseg.fr\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts","https:\/\/x.com\/IESEG","https:\/\/www.linkedin.com\/edu\/school?id=12453","https:\/\/www.youtube.com\/user\/IESEGChannel"]}]}},"_links":{"self":[{"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/events\/183350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":12,"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/events\/183350\/revisions"}],"predecessor-version":[{"id":183410,"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/events\/183350\/revisions\/183410"}],"wp:attachment":[{"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/media?parent=183350"}],"wp:term":[{"taxonomy":"events-category","embeddable":true,"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/events-category?post=183350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}