{"id":191682,"date":"2026-07-30T14:10:09","date_gmt":"2026-07-30T12:10:09","guid":{"rendered":"https:\/\/www.ieseg.fr\/?post_type=events&p=191682"},"modified":"2026-07-30T14:10:10","modified_gmt":"2026-07-30T12:10:10","slug":"conference-2027-conference-on-business-industrial-marketing-cbim","status":"publish","type":"events","link":"https:\/\/www.ieseg.fr\/en\/events\/conference-2027-conference-on-business-industrial-marketing-cbim\/","title":{"rendered":"[Conf\u00e9rence] 2027 Conference on Business & Industrial Marketing (CBIM)"},"content":{"rendered":"
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June 16-18, 2027, I\u00c9SEG School of Management, Paris campus<\/em>
Theme: Future-Proofing Business and Industrial Markets: Navigating Complexity, Technology, and Customer Expectations<\/strong><\/em><\/h3>\n\n\n\n

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Welcome to the New Frontier of Industrial Marketing<\/strong><\/h3>\n\n\n\n

Welcome to the New Frontier of Industrial Marketing<\/strong>
The landscape of business-to-business (B2B) and industrial marketing is undergoing profound and unprecedented transformation. Today\u2019s industrial marketers are operating in a distinctly VUCA (Volatile, Uncertain, Complex, and Ambiguous) environment.<\/p>\n\n\n\n

To survive and thrive, organizations must adapt to rapidly evolving technologies, rethink traditional business models, and restructure their teams to meet the needs of an increasingly demanding and highly educated B2B buyer.<\/p>\n\n\n\n

Join leading international academics and researchers, at the 2027 CBIM annual conference, to explore the latest theoretical advancements and empirical research shaping the future of our field.<\/p>\n\n\n\n

Why Attend?<\/strong><\/strong><\/h2>\n\n\n\n