{"id":68844,"date":"2018-03-14T13:46:40","date_gmt":"2018-03-14T12:46:40","guid":{"rendered":"https:\/\/www.ieseg.fr\/?post_type=events&p=68844\/"},"modified":"2020-09-15T00:09:42","modified_gmt":"2020-09-14T22:09:42","slug":"trademarks-and-fashion","status":"publish","type":"events","link":"https:\/\/www.ieseg.fr\/en\/events\/trademarks-and-fashion\/","title":{"rendered":"Trademarks and Fashion. A comparative and interdisciplinary perspective"},"content":{"rendered":"

16\u00a0March, 2018<\/strong>
\n I\u00c9SEG School of Management<\/strong>
\n Promenade Building<\/strong>
\nParis-La D\u00e9fense Campus<\/a>, France<\/p>\n

\n

Presentations March 16 I\u00c9SEG<\/a><\/p>\n

Call for papers <\/a><\/p>\n

I\u00c9SEG School of Management organizes a conference in collaboration with the Case Western University.<\/p>\n

This event focuses on transnational and legal<\/strong> (but not only) aspects of trademark law<\/strong>, with a particular attention to the fashion market<\/strong>.
\nThe language of the conference will be English only. The event is addressed to academics, but also to practitioners.<\/p>\n


\n<\/em><\/p>\n

\"IP<\/p>\n

\"IESEG<\/p>\n

 <\/p>\n

\"final<\/p>\n

\n

Trademarks and Fashion. A Comparative and Interdisciplinary Perspective.<\/em><\/strong><\/p>\n

I\u00c9SEG<\/strong> School of Management, La D\u00e9fense \u2013 16 March 2018<\/p>\n

Within the collaboration agreement between I\u00c9SEG<\/strong> School of Management and Case Western Reserve University, a first conference on comparative and interdisciplinary aspects of intellectual property rights was organized on March 16 2018 at I\u00c9SEG<\/strong> premises in Paris \u2013 La D\u00e9fense.<\/p>\n

This year the selected topic was Trademarks, with a particular attention to the fashion field.<\/p>\n

Trademarks are everywhere around us and are a very strategic tool in different kinds of markets. This is particularly true for the fashion industry, which is a very complex sector where a plethora of trademarks, having various degrees of commercial value and impact, and oftentimes subject to litigation. Among the various IP regimes, trademark law has been and remains the \u201cgo to\u201d means to protect and project one\u2019s brand in the fashion field.<\/p>\n

This is approximately the outcome of the different researches focusing on the EU, US and Japanese perspective that were presented during the conference.<\/p>\n

Additional thoughts were presented in a marketing and fashion-management perspective.<\/p>\n

\n

Presentations March 16 I\u00c9SEG<\/a><\/p>\n

Call for papers <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

16\u00a0March, 2018 I\u00c9SEG School of Management Promenade Building Paris-La D\u00e9fense Campus, France Presentations March 16 I\u00c9SEG Call for papers I\u00c9SEG School of Management organizes a conference in collaboration with the […]<\/p>\n","protected":false},"featured_media":0,"template":"","events-category":[66],"acf":[],"yoast_head":"\nTrademarks and Fashion. A comparative and interdisciplinary perspective - I\u00c9SEG<\/title>\n<meta name=\"description\" content=\"16\u00a0March, 2018 I\u00c9SEG School of Management Promenade Building Paris-La D\u00e9fense Campus, France Presentations March 16 I\u00c9SEG Call for papers I\u00c9SEG School of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ieseg.fr\/en\/events\/trademarks-and-fashion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trademarks and Fashion. A comparative and interdisciplinary perspective - I\u00c9SEG\" \/>\n<meta property=\"og:description\" content=\"16\u00a0March, 2018 I\u00c9SEG School of Management Promenade Building Paris-La D\u00e9fense Campus, France Presentations March 16 I\u00c9SEG Call for papers I\u00c9SEG School of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ieseg.fr\/en\/events\/trademarks-and-fashion\/\" \/>\n<meta property=\"og:site_name\" content=\"I\u00c9SEG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-14T22:09:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2017\/08\/IP_couv.jpg\" \/>\n<meta name=\"author\" content=\"Anais ANDREOSSO\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@IESEG\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ieseg.fr\/#organization\",\"name\":\"Ieseg\",\"url\":\"https:\/\/www.ieseg.fr\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/edu\/school?id=12453\",\"https:\/\/www.youtube.com\/user\/IESEGChannel\",\"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts\",\"https:\/\/twitter.com\/IESEG\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ieseg.fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg\",\"contentUrl\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg\",\"width\":\"1000\",\"height\":\"311\",\"caption\":\"Ieseg\"},\"image\":{\"@id\":\"https:\/\/www.ieseg.fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ieseg.fr\/#website\",\"url\":\"https:\/\/www.ieseg.fr\/\",\"name\":\"I\u00c9SEG\",\"description\":\"School of Management\",\"publisher\":{\"@id\":\"https:\/\/www.ieseg.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ieseg.fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ieseg.fr\/en\/events\/trademarks-and-fashion\/#primaryimage\",\"url\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2017\/08\/IP_couv.jpg\",\"contentUrl\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2017\/08\/IP_couv.jpg\",\"width\":491,\"height\":227},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ieseg.fr\/en\/events\/trademarks-and-fashion\/#webpage\",\"url\":\"https:\/\/www.ieseg.fr\/en\/events\/trademarks-and-fashion\/\",\"name\":\"Trademarks and Fashion. A comparative and interdisciplinary perspective - I\u00c9SEG\",\"isPartOf\":{\"@id\":\"https:\/\/www.ieseg.fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ieseg.fr\/en\/events\/trademarks-and-fashion\/#primaryimage\"},\"datePublished\":\"2018-03-14T12:46:40+00:00\",\"dateModified\":\"2020-09-14T22:09:42+00:00\",\"description\":\"16\u00a0March, 2018 I\u00c9SEG School of Management Promenade Building Paris-La D\u00e9fense Campus, France Presentations March 16 I\u00c9SEG Call for papers I\u00c9SEG School of\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ieseg.fr\/en\/events\/trademarks-and-fashion\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ieseg.fr\/en\/events\/trademarks-and-fashion\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ieseg.fr\/en\/events\/trademarks-and-fashion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"I\u00c9SEG\",\"item\":\"https:\/\/www.ieseg.fr\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\/\/www.ieseg.fr\/en\/events\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Research\",\"item\":\"https:\/\/www.ieseg.fr\/en\/events-category\/research\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Trademarks and Fashion. A comparative and interdisciplinary perspective\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Trademarks and Fashion. A comparative and interdisciplinary perspective - I\u00c9SEG","description":"16\u00a0March, 2018 I\u00c9SEG School of Management Promenade Building Paris-La D\u00e9fense Campus, France Presentations March 16 I\u00c9SEG Call for papers I\u00c9SEG School of","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ieseg.fr\/en\/events\/trademarks-and-fashion\/","og_locale":"en_US","og_type":"article","og_title":"Trademarks and Fashion. A comparative and interdisciplinary perspective - I\u00c9SEG","og_description":"16\u00a0March, 2018 I\u00c9SEG School of Management Promenade Building Paris-La D\u00e9fense Campus, France Presentations March 16 I\u00c9SEG Call for papers I\u00c9SEG School of","og_url":"https:\/\/www.ieseg.fr\/en\/events\/trademarks-and-fashion\/","og_site_name":"I\u00c9SEG","article_publisher":"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts","article_modified_time":"2020-09-14T22:09:42+00:00","og_image":[{"url":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2017\/08\/IP_couv.jpg"}],"author":"Anais ANDREOSSO","twitter_card":"summary_large_image","twitter_site":"@IESEG","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.ieseg.fr\/#organization","name":"Ieseg","url":"https:\/\/www.ieseg.fr\/","sameAs":["https:\/\/www.linkedin.com\/edu\/school?id=12453","https:\/\/www.youtube.com\/user\/IESEGChannel","https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts","https:\/\/twitter.com\/IESEG"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ieseg.fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg","contentUrl":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg","width":"1000","height":"311","caption":"Ieseg"},"image":{"@id":"https:\/\/www.ieseg.fr\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.ieseg.fr\/#website","url":"https:\/\/www.ieseg.fr\/","name":"I\u00c9SEG","description":"School of Management","publisher":{"@id":"https:\/\/www.ieseg.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ieseg.fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ieseg.fr\/en\/events\/trademarks-and-fashion\/#primaryimage","url":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2017\/08\/IP_couv.jpg","contentUrl":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2017\/08\/IP_couv.jpg","width":491,"height":227},{"@type":"WebPage","@id":"https:\/\/www.ieseg.fr\/en\/events\/trademarks-and-fashion\/#webpage","url":"https:\/\/www.ieseg.fr\/en\/events\/trademarks-and-fashion\/","name":"Trademarks and Fashion. A comparative and interdisciplinary perspective - I\u00c9SEG","isPartOf":{"@id":"https:\/\/www.ieseg.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ieseg.fr\/en\/events\/trademarks-and-fashion\/#primaryimage"},"datePublished":"2018-03-14T12:46:40+00:00","dateModified":"2020-09-14T22:09:42+00:00","description":"16\u00a0March, 2018 I\u00c9SEG School of Management Promenade Building Paris-La D\u00e9fense Campus, France Presentations March 16 I\u00c9SEG Call for papers I\u00c9SEG School of","breadcrumb":{"@id":"https:\/\/www.ieseg.fr\/en\/events\/trademarks-and-fashion\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ieseg.fr\/en\/events\/trademarks-and-fashion\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ieseg.fr\/en\/events\/trademarks-and-fashion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"I\u00c9SEG","item":"https:\/\/www.ieseg.fr\/en\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/www.ieseg.fr\/en\/events\/"},{"@type":"ListItem","position":3,"name":"Research","item":"https:\/\/www.ieseg.fr\/en\/events-category\/research\/"},{"@type":"ListItem","position":4,"name":"Trademarks and Fashion. A comparative and interdisciplinary perspective"}]}]}},"_links":{"self":[{"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/events\/68844"}],"collection":[{"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":6,"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/events\/68844\/revisions"}],"predecessor-version":[{"id":100038,"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/events\/68844\/revisions\/100038"}],"wp:attachment":[{"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/media?parent=68844"}],"wp:term":[{"taxonomy":"events-category","embeddable":true,"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/events-category?post=68844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}