{"id":78168,"date":"2019-02-14T17:26:17","date_gmt":"2019-02-14T16:26:17","guid":{"rendered":"https:\/\/www.ieseg.fr\/?post_type=events&#038;p=78168\/"},"modified":"2020-09-15T00:02:43","modified_gmt":"2020-09-14T22:02:43","slug":"intercultural-engagement-week-corporate-lunchtime-talk-culture-and-internationalisation","status":"publish","type":"events","link":"https:\/\/www.ieseg.fr\/en\/events\/intercultural-engagement-week-corporate-lunchtime-talk-culture-and-internationalisation\/","title":{"rendered":"INTERCULTURAL ENGAGEMENT WEEK  &#8211; Corporate Lunchtime Talk: &#8220;Culture and Internationalisation &#8220;"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter size-large wp-image-78171 img-responsive\" src=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2019\/02\/ic389segiewculture26internationalisation19_03_2019-1024x452.jpg\" alt=\"INTERCULTURAL-ENGAGEMENT-WEEK-Corporate-Talk\" width=\"1024\" height=\"452\" srcset=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2019\/02\/ic389segiewculture26internationalisation19_03_2019-1024x452.jpg 1024w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2019\/02\/ic389segiewculture26internationalisation19_03_2019-300x132.jpg 300w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2019\/02\/ic389segiewculture26internationalisation19_03_2019-768x339.jpg 768w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2019\/02\/ic389segiewculture26internationalisation19_03_2019-150x66.jpg 150w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2019\/02\/ic389segiewculture26internationalisation19_03_2019.jpg 2008w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #0092cf;\"><strong><span style=\"color: #d50147;\">Speaker<\/span>\u00a0<\/strong><\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\">Catherine DEMANGEOT, Associate Professor in Marketing,\u00a0ICIE coordinator and\u00a0Exec MBA Academic Director- I\u00c9SEG<\/p>\n<\/blockquote>\n<p style=\"text-align: center;\"><span style=\"color: #d50147;\"><strong>Date\u00a0<\/strong><\/span><br \/>\n<strong><span style=\"color: #000000;\">March 19th 2019\u00a0from 12:00 to 14:00<\/span><br \/>\nParis Campus &#8211;\u00a0<\/strong>1 Promenade de l&#8217;Arche, 92800 Puteaux<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.eventbrite.fr\/e\/billets-workshop-culture-and-internationalisation-56092845210\"><strong>Registration<\/strong><\/a><\/p>\n<p style=\"text-align: center;\">\n<p>We are pleased to welcome you at I\u00c9SEG for the INTERCULTURAL ENGAGEMENT WEEK which will take place from 18th to 21st March 2019 at our Paris-La-D\u00e9fense Campus. On this occasion, attend and participate in the Corporate Lunchtime Talk led by Catherine Demangeot on the topic:<\/p>\n<p style=\"text-align: center;\"><strong>CULTURE AND INTERNATIONALISATION\u00a0<\/strong><\/p>\n<p>Globalisation and ICT have rendered most marketplaces similarly multicultural through both the mobility of consumers, marketers and brands and the porosity of borders and channels. Yet, culture remains a key consideration in the international operations of firms. An initial talk will suggest a number perspectives on how culture, in different forms, plays a major role in internationalization strategies, before a more interactive session, where attendees will be invited to share their experiences, viewpoints and questions. The talk will propose that the \u2018culture\u2019 concept becomes problematic when it is associated with the habitual \u2018country\u2019 boundaries. It will also consider how the porosity of borders requires a coherent and planned approach to how firms approach the culture of their organisation and of their markets.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.eventbrite.fr\/e\/billets-workshop-culture-and-internationalisation-56092845210\"><strong>Registration<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Speaker\u00a0 Catherine DEMANGEOT, Associate Professor in Marketing,\u00a0ICIE coordinator and\u00a0Exec MBA Academic Director- I\u00c9SEG Date\u00a0 March 19th 2019\u00a0from 12:00 to 14:00 Paris Campus &#8211;\u00a01 Promenade de l&#8217;Arche, 92800 Puteaux Registration We [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","events-category":[41,65,66],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>INTERCULTURAL ENGAGEMENT WEEK - Corporate Lunchtime Talk: &quot;Culture and Internationalisation &quot; - 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