﻿{"id":100611,"date":"2020-09-16T07:58:50","date_gmt":"2020-09-16T05:58:50","guid":{"rendered":"https:\/\/www.ieseg.fr\/?post_type=news&#038;p=100611"},"modified":"2020-09-16T08:01:09","modified_gmt":"2020-09-16T06:01:09","slug":"launch-of-iesegs-new-communication-territory","status":"publish","type":"news","link":"https:\/\/www.ieseg.fr\/en\/news\/launch-of-iesegs-new-communication-territory\/","title":{"rendered":"Launch of I\u00c9SEG\u2019s new communication territory"},"content":{"rendered":"<p><strong>In the framework of the School\u2019s ongoing reflections and work on its branding, initiated at the end of 2018,\u00a0we are delighted to announce the launch of I\u00c9SEG\u2019s new communication territory.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>This work, piloted by the Communication Department, was conducted in close collaboration with the <a href=\"https:\/\/www.agencedps.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">agency DPS<\/a>, along with numerous members of the School\u2019s community.<\/p>\n<p>This new communication territory aims to energize and singularize I\u00c9SEG&#8217;s identity by focusing on its Vision, mission, values, strengths and points of differentiation.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>This territory is meant to be strong, singular, identity-based, with notably:<\/strong><\/p>\n<ul>\n<li><strong>Affirmed and inspiring CATCHPHRASES<\/strong>,<\/li>\n<li><strong>ICONOGRAPHY dedicated to each target audience<\/strong>, with different, coherent colors depending on the target audience: institutional, student, company\/professional, etc. This includes a particular framing of pictures that focuses on people, photo filters that adapt depending on the target audience (blue filter for institutional and student target audiences; black filter for the company\/professional target audience).<\/li>\n<li><strong>FORMS that embody I\u00c9SEG\u2019s identity<\/strong> (frame which is a component of the logo ball\/ pictograms).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>You can discover this new communication territory by visiting <a href=\"http:\/\/www.ieseg.fr\">www.ieseg.fr<\/a> and by discovering some of our brochures: \u00a0<a href=\"https:\/\/www.ieseg.fr\/en\/brochures\">www.ieseg.fr\/en\/brochures<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Contact\u00a0:<br \/>\n<\/strong>Manon DUHEM<br \/>\nHead of Communication<br \/>\n<a href=\"mailto:m.duhem@ieseg.fr\">m.duhem@ieseg.fr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the framework of the School\u2019s ongoing reflections and work on its branding, initiated at the end of 2018,\u00a0we are delighted to announce the launch of I\u00c9SEG\u2019s new communication territory. 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