{"id":106376,"date":"2021-02-02T10:28:53","date_gmt":"2021-02-02T09:28:53","guid":{"rendered":"https:\/\/www.ieseg.fr\/?post_type=news&#038;p=106376"},"modified":"2021-02-05T11:44:55","modified_gmt":"2021-02-05T10:44:55","slug":"bachelor-in-international-business-bib-focus-on-the-business-models-and-innovation-course","status":"publish","type":"news","link":"https:\/\/www.ieseg.fr\/en\/news\/bachelor-in-international-business-bib-focus-on-the-business-models-and-innovation-course\/","title":{"rendered":"Bachelor in International Business (BIB): Focus on the business models and innovation course"},"content":{"rendered":"<p>In the framework of their Business Models and Innovation course in the <a href=\"https:\/\/www.ieseg.fr\/programmes\/bachelor-international-business\/\">BIB program<\/a>, 3rd-year students work in groups on real issues and challenges provided by companies, and then present the company with a set of recommendations.<\/p>\n<p>24 Students have therefore recently worked on a project to help a local company l\u2019\u00c9chapp\u00e9e Bi\u00e8re, a company specializing in tourism, events etc. in the brewing and beer sector. They were asked to look at elements related to the company\u2019s value propositions, including B2C and B2B ideas.<\/p>\n<p>Five teams of students pitched their proposals via Zoom to two owners of l\u2019<a href=\"https:\/\/echappee-biere.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00c9chapp\u00e9e Bi\u00e8re<\/a>, who were impressed by the creativity of the students\u2019 ideas. Their proposals included suggestions for new product offering, attracting different types of customers etc.<\/p>\n<p>&#8220;I was impressed with the amount of research and the quality of the presentations I\u00c9SEG students provided us! All teams adopted different angles for L\u2019\u00c9chapp\u00e9e Bi\u00e8re to improve its business model. We will definitely include various of their ideas into our next strategic actions!\u2019\u2019 &#8211; Aur\u00e9lie BAGUET, owner and founding member of L\u2019\u00c9chapp\u00e9e Bi\u00e8re.<\/p>\n<p>In past years, students have worked for a range of companies on business model related issues including Kiabi and Leroy Merlin. Catherine ARCHAMBAULT, the Professor of this course, explains that this course aims to help students:<\/p>\n<ul>\n<li>Understand what the business model concept is, where it comes from, and how it is different from strategy.<\/li>\n<li>Understand what business model innovation is and its main unit of analysis. Identify the resources and competences required to innovate on a business model.<\/li>\n<li>Understand what platform business models are, along with their main strategic and management challenges.<\/li>\n<li>Understand the particularities of sustainable business models and business models of the sharing economy.<\/li>\n<\/ul>\n<p>\u201cI believe leading these projects is important for I\u00c9SEG students,\u201d she notes. &#8220;First, it enables them to have a real experience and interaction with companies. Second, it provides them with an interdisciplinary project, applying both business model knowledge and knowledge from other classes as well (e.g. finance, human resources, etc.).&#8221;<\/p>\n<p>\u201cIn the context of the difficulties caused by the Covid 19 pandemic, I think this was a great opportunity for them to feel they could have an impact and work with a local company,\u201d she added.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the framework of their Business Models and Innovation course in the BIB program, 3rd-year students work in groups on real issues and challenges provided by companies, and then present [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":106382,"menu_order":0,"template":"","news-category":[99,76],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bachelor in International Business (BIB): Focus on the business models and innovation course - 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