{"id":139957,"date":"2023-02-07T17:22:33","date_gmt":"2023-02-07T16:22:33","guid":{"rendered":"https:\/\/www.ieseg.fr\/?post_type=news&#038;p=139957"},"modified":"2023-03-31T15:06:00","modified_gmt":"2023-03-31T13:06:00","slug":"wetri","status":"publish","type":"news","link":"https:\/\/www.ieseg.fr\/en\/news\/wetri\/","title":{"rendered":"Wetri &#8211; the app that rewards recycling"},"content":{"rendered":"<div id=\"attachment_139941\" style=\"width: 235px\" class=\"wp-caption alignleft\"><img aria-describedby=\"caption-attachment-139941\" loading=\"lazy\" class=\"size-medium wp-image-139941\" src=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2023\/02\/Guillaume-LOUISET-et-Arnaud-LOUISET-Wetri-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2023\/02\/Guillaume-LOUISET-et-Arnaud-LOUISET-Wetri-225x300.jpg 225w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2023\/02\/Guillaume-LOUISET-et-Arnaud-LOUISET-Wetri-768x1024.jpg 768w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2023\/02\/Guillaume-LOUISET-et-Arnaud-LOUISET-Wetri-1152x1536.jpg 1152w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2023\/02\/Guillaume-LOUISET-et-Arnaud-LOUISET-Wetri-1536x2048.jpg 1536w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2023\/02\/Guillaume-LOUISET-et-Arnaud-LOUISET-Wetri-113x150.jpg 113w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2023\/02\/Guillaume-LOUISET-et-Arnaud-LOUISET-Wetri-400x533.jpg 400w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2023\/02\/Guillaume-LOUISET-et-Arnaud-LOUISET-Wetri-scaled.jpg 1920w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><p id=\"caption-attachment-139941\" class=\"wp-caption-text\">\u00a9Wetri<\/p><\/div>\n<p><strong>Committed to CSR, the stakeholders of the I\u00c9SEG ecosystem implement many innovative projects to meet the challenges of sustainable development today. This is the case of Arnaud LOUISET, an I\u00c9SEG graduate and co-founder of the <a href=\"https:\/\/wetri.eu\/\" target=\"_blank\" rel=\"noopener\">Wetri platform<\/a>, an application that aims to introduce the circular economy into consumers&#8217; lives, and who won the <a href=\"https:\/\/www.ieseg.fr\/en\/news\/wetri-ieseg-entrepreneur-prize-2023\/\" target=\"_blank\" rel=\"noopener\">I\u00c9SEG 2023 Entrepreneur Prize<\/a>. <\/strong><strong>Let&#8217;s meet Arnaud.<\/strong><\/p>\n<p><span style=\"color: #ff9900;\"><strong>Can you introduce Wetri\u00a0?<\/strong><\/span><\/p>\n<p>Wetri is the app that rewards consumers\u2019 recycling actions everywhere in France. I co-founded the company in July 2022 with my brother Guillaume after being an employee in other companies for a few years. Guillaume is in charge of the financial and technology parts, while I am responsible for business and marketing. The distribution of the roles was natural as it matched our respective interests. Thanks to our past professional experiences, we acquired skills and a strong background that allowed us to launch confidently our company.<\/p>\n<p><span style=\"color: #ff9900;\"><strong>Why did you decide to launch Wetri?<\/strong><\/span><\/p>\n<p>First of all, we realized that it is really difficult for consumers to find their way around eco-responsible actions, and in particular selective sorting and recycling of products. We came to the conclusion that there was a need for simplifying the process for the consumer in order to encourage them to engage fully in this system of recycling and circular economy.<\/p>\n<p>To achieve this goal, we wanted to create a universal system available in the whole country and accessible to the general public in order to get all French people involved in the same initiative. We thus developed what we thought was the most logical: a free app for all product types. The aim of the application is to guide the consumer in their recycling actions.<\/p>\n<p>The idea is simple: when the consumer wonders how to recycle a product, they can go on the app and find all the necessary information that to recycle this particular product. We have chosen a fun and rewarding approach. For each type of waste, we indicate the nearby collection points, which are often stores where the person can come with the product to be recycled. Then, they just have to provide a proof (photo, receipt\u2026) on the application to obtain in-store rewards such as discount vouchers, purchase vouchers, or even points on the Wetri app.<\/p>\n<p>On the application, the consumer has a pool allowing him\/her to collect points as he makes eco-citizen gestures. Once a minimum number of points have been collected, they can transform their points in 3 different ways: a wire transfer to boost their purchasing power, purchasing vouchers for shops that are part of the circular economy, or a donation to the Good Planet association, founded by Yann ARTHUS BERTRAND.<\/p>\n<div id=\"attachment_139945\" style=\"width: 310px\" class=\"wp-caption alignright\"><img aria-describedby=\"caption-attachment-139945\" loading=\"lazy\" class=\"size-medium wp-image-139945\" src=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2023\/02\/Wetri-Comment-ca-marche-300x210.jpg\" alt=\"\" width=\"300\" height=\"210\" srcset=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2023\/02\/Wetri-Comment-ca-marche-300x210.jpg 300w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2023\/02\/Wetri-Comment-ca-marche-1024x717.jpg 1024w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2023\/02\/Wetri-Comment-ca-marche-768x538.jpg 768w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2023\/02\/Wetri-Comment-ca-marche-1536x1075.jpg 1536w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2023\/02\/Wetri-Comment-ca-marche-150x105.jpg 150w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2023\/02\/Wetri-Comment-ca-marche-400x280.jpg 400w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2023\/02\/Wetri-Comment-ca-marche.jpg 2000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-139945\" class=\"wp-caption-text\">\u00a9Wetri<\/p><\/div>\n<p><span style=\"color: #ff9900;\"><strong>How does your business model work?<\/strong><\/span><\/p>\n<p>Nous avons d\u2019un c\u00f4t\u00e9 les commer\u00e7ants, qui jouent le r\u00f4le de \u00ab\u00a0collecteurs\u00a0\u00bb, du fait de la proximit\u00e9 de leur r\u00e9seau de magasins avec le consommateur. A travers ce syst\u00e8me de d\u00e9p\u00f4t, on leur g\u00e9n\u00e8re de l\u2019activit\u00e9 et du trafic client en magasin, tout en d\u00e9fendant le commerce local physique. En bout de cha\u00eene, nous avons les transformateurs de d\u00e9chets \/ produits usagers, \u00e0 qui nous permettons d\u2019avoir acc\u00e8s aux millions de micro-gisements des Fran\u00e7ais qui sont d\u00e9j\u00e0 massifi\u00e9s et qualifi\u00e9s en magasin. Ce qui permet un transit efficace de ces mati\u00e8res, \u00e9conomiquement et \u00e9cologiquement parlant.<\/p>\n<p>On the one hand, we have the retailers, which play the role of \u201ccollectors\u201d, thanks to their network of shops in proximity to the consumers. Through this deposit system, we generate traffic and operations in their stores, while helping the physical and local business. Then, we have the processors of waste and used products, to whom we give access to the millions of French micro deposits that are already collected and qualified in stores. This allows for an efficient transit of these materials, economically and ecologically speaking.<\/p>\n<p><span style=\"color: #ff9900;\"><strong>What is the typical profile of a Wetri user?<\/strong><\/span><\/p>\n<p>We don&#8217;t just attract people who are ecologically aware, but also people who are looking for good deals and who want to save money. By reaching this audience, we can change consumer habits towards a more sustainable model by raising awareness, while rewarding them.<\/p>\n<p><span style=\"color: #ff9900;\"><strong>What are your main challenges as an entrepreneur?<\/strong><\/span><\/p>\n<p>I would say that the first major challenge is to succeed in managing the diverse tasks, especially at the beginning of the adventure: you have to deal with marketing, sales, communication, finance, and technological development. The second challenge is linked to the limited resources of a start-up. You have to know how to do the most with the least, by optimizing resources, whether financial, human, or time-related.<\/p>\n<p><strong><span style=\"color: #ff9900;\">What connection do you perceive between your studies and your role as an entrepreneur?<\/span><\/strong><\/p>\n<p>My brother and I both went to business schools. Personally, I took the entrepreneurship course at I\u00c9SEG, a program that is both very comprehensive and generalist, which allowed me to touch on everything and to have a foundation in each of the areas I have to manage today as an entrepreneur.<\/p>\n<p>On the other hand, I&#8217;m always in touch with I\u00c9SEG because Wetri is part of the Incubator, which gives us guidance and direction in some areas and provides us with a network.<\/p>\n<p><span style=\"color: #ff9900;\"><strong>How do you see the future of Wetri?<\/strong><\/span><\/p>\n<p>Our plan is to duplicate our model abroad once we have become the reference in France. The goal is to attract several hundred thousand users in 2023, then several million in 2024 in France, with the idea of exporting the model to Europe from 2024-2025. This year, we are going to expand the team with a dozen new recruits.<\/p>\n<p>Our ambition is to grow Wetri as quickly as possible to multiply the company&#8217;s impact. This will involve one of the first stages of financing at the beginning of 2023, which will allow us to recruit and accelerate the acquisition of users and customers. We are in the process of activating non-dilutive financing avenues with public and private entities in the first instance. Later on, we will look at dilutive financing to bring in certain shareholders who can help us from a strategic point of view and in developing the company&#8217;s network.<\/p>\n<p><span style=\"color: #ff9900;\"><strong>What motivates you the most in the Wetri adventure?<\/strong><\/span><\/p>\n<p>The fact of being responsible for the success (or not) of the project we are leading. Of course, this brings a certain amount of pressure, but it also brings great satisfaction in terms of what you achieve. There is also a certain pride in knowing that we have a positive impact both for the environment by promoting the circular economy, and for society by boosting consumer purchasing power. On the other hand, our business model participates in the development of national business activity and French industry.<\/p>\n<p><span style=\"color: #ff9900;\"><strong>What is your greatest pride so far with this project?<\/strong><\/span><\/p>\n<p>The signature of our first contract with a national customer, Electro D\u00e9p\u00f4t, on the large household appliances part. This allows consumers to return their large appliances to the 90 points of sale of the brand in France in exchange for Wetri points.<\/p>\n<p>We are also proud of Wetri&#8217;s user traction, which already counts several hundred drop-offs throughout France every week. This confirms that we have created a service that brings added value.<\/p>\n<p><span style=\"color: #ff9900;\"><strong>Any advice for an entrepreneur who is just starting out?<\/strong><\/span><\/p>\n<p>From my point of view, there is no right time to launch, you have to feel that it is the right time. Some entrepreneurs start directly after their studies, which is very brave. Some people need more experience before taking the plunge. You have to seize opportunities and try to surround yourself with the right people. The whole ecosystem that you can create around your project will help it grow and consolidate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Committed to CSR, the stakeholders of the I\u00c9SEG ecosystem implement many innovative projects to meet the challenges of sustainable development today. This is the case of Arnaud LOUISET, an I\u00c9SEG [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":139959,"menu_order":0,"template":"","news-category":[180,178,163],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wetri - the app that rewards recycling - I\u00c9SEG<\/title>\n<meta name=\"description\" content=\"Wetri is the app that rewards consumers\u2019 recycling actions to make it easier for consumers to find their way around eco-responsible actions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ieseg.fr\/en\/news\/wetri\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wetri - the app that rewards recycling - I\u00c9SEG\" \/>\n<meta property=\"og:description\" content=\"Wetri is the app that rewards consumers\u2019 recycling actions to make it easier for consumers to find their way around eco-responsible actions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ieseg.fr\/en\/news\/wetri\/\" \/>\n<meta property=\"og:site_name\" content=\"I\u00c9SEG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-31T13:06:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2023\/02\/Logo-Wetri-fond-blanc-contour.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"913\" \/>\n\t<meta property=\"og:image:height\" content=\"560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alice GOYAU\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@IESEG\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ieseg.fr\/#organization\",\"name\":\"Ieseg\",\"url\":\"https:\/\/www.ieseg.fr\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/edu\/school?id=12453\",\"https:\/\/www.youtube.com\/user\/IESEGChannel\",\"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts\",\"https:\/\/twitter.com\/IESEG\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ieseg.fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg\",\"contentUrl\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg\",\"width\":\"1000\",\"height\":\"311\",\"caption\":\"Ieseg\"},\"image\":{\"@id\":\"https:\/\/www.ieseg.fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ieseg.fr\/#website\",\"url\":\"https:\/\/www.ieseg.fr\/\",\"name\":\"I\u00c9SEG\",\"description\":\"School of Management\",\"publisher\":{\"@id\":\"https:\/\/www.ieseg.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ieseg.fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ieseg.fr\/en\/news\/wetri\/#primaryimage\",\"url\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2023\/02\/Logo-Wetri-fond-blanc-contour.jpg\",\"contentUrl\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2023\/02\/Logo-Wetri-fond-blanc-contour.jpg\",\"width\":913,\"height\":560},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ieseg.fr\/en\/news\/wetri\/#webpage\",\"url\":\"https:\/\/www.ieseg.fr\/en\/news\/wetri\/\",\"name\":\"Wetri - 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