{"id":145949,"date":"2023-08-29T10:37:01","date_gmt":"2023-08-29T08:37:01","guid":{"rendered":"https:\/\/www.ieseg.fr\/?post_type=news&p=145949"},"modified":"2023-08-29T10:37:02","modified_gmt":"2023-08-29T08:37:02","slug":"ieseg-rubika-global-partnership","status":"publish","type":"news","link":"https:\/\/www.ieseg.fr\/en\/news\/ieseg-rubika-global-partnership\/","title":{"rendered":"I\u00c9SEG and RUBIKA strengthen their collaboration by signing a global partnership, integrating teaching, research and entrepreneurship"},"content":{"rendered":"\n

Following the recent announcement of the launch of a Bachelor’s degree in Management & Tech Design in September 2024<\/a>, I\u00c9SEG and RUBIKA have stepped up their collaboration by signing a global partnership agreement.<\/strong><\/p>\n\n\n\n

This partnership will enable them to carry out joint teaching and research activities, support the entrepreneurial projects of students and graduates from both institutions and share best practices to improve the student experience.<\/p>\n\n\n\n

Two institutions sharing a common vision and values<\/u><\/strong><\/p>\n\n\n\n

Thanks to the excellence of their programs and the quality of their teaching, I\u00c9SEG and RUBIKA are renowned, both in France and internationally, for their expertise in the fields of management and administration on the one hand, and video games, animation and design on the other hand.<\/p>\n\n\n\n

Both members of the FESIC<\/a> (the French Federation of Higher Education Institutions of Public Interest), they are strongly attached to their non-profit status under the French law of 1901. They share a common vision of student support and of their educational mission. Promoting interdisciplinarity and international and intercultural openness, both Schools play an integral role in the social, societal, economic and environmental transformation of companies and society.<\/p>\n\n\n\n

Since 2020, cooperation between the two Schools has steadily increased. In view of the very positive feedback from students and faculty of both institutions, the Management Boards of I\u00c9SEG and RUBIKA decided to sign a global partnership<\/strong>, which includes 4 areas of cooperation: entrepreneurship, research and knowledge creation, student life as well as pedagogy and programs.<\/p>\n\n\n\n

Entrepreneurship: fostering the blending of high value-added skills<\/u><\/strong><\/p>\n\n\n\n

Whether at I\u00c9SEG or at RUBIKA, students develop their entrepreneurial spirit in a practical way: imagining, experimenting, testing and learning. Whether in the classroom, on company projects, or in their community or personal lives, students reinforce their creativity, their sense of responsibility, their critical thinking and their open-mindedness, all skills that will be essential in carrying out their entrepreneurial projects and in contributing to the evolution of society through their impact projects. Today, entrepreneurship calls for multiple, interdisciplinary skills combining management, creativity, code and design.<\/p>\n\n\n\n

At the heart of both Schools’ strategies, entrepreneurship is one of the major axis of this global partnership, which has a dual objective:
– firstly, to bring together students and graduates from I\u00c9SEG and RUBIKA, so that they have all the skills (technological and managerial) to optimize their chances of success;
– secondly, to encourage the joint creation of companies by students or graduates from both institutions, so as to benefit from high value-added skills at every stage of the company’s creation and deployment.<\/p>\n\n\n\n

Drawing on the expertise of the I\u00c9SEG Incubator<\/a>, which was created in 2015 and supports more than 50 incubatees every year, I\u00c9SEG and RUBIKA will launch the first “3 Days to Launch a Business” workshops for their students and graduates in 2023<\/strong>, enabling them to test the coherence, quality and viability of their project with business creation experts.<\/p>\n\n\n\n

Then, by the end of 2023, the first Call for Candidates will be launched<\/strong> to recruit the first class of project leaders, combining students and graduates from both Schools. In 2024, the I\u00c9SEG Incubator will host the first projects or companies co-created by students or graduates from both Schools, on its premises in Lille or Paris – La D\u00e9fense.<\/p>\n\n\n\n

These co-incubatees will benefit from the same support offered by the I\u00c9SEG Incubator today: coaching delivered by a dedicated mentor, a specialist in the sector who will give project leaders the benefit of his or her experience; brainstorming and mutual support workshops; networking events; advice from business and sector experts; support in finding financing…<\/p>\n\n\n\n

Research: drawing on everyone’s expertise<\/u><\/strong><\/p>\n\n\n\n

Accelerating technological development and the emergence of artificial intelligence (open-AI) tools such as Chat GPT and Midjourney are revolutionizing teaching and learning methods, and overturning the way things are done. In order to offer their students the most innovative and engaging teaching methods, I\u00c9SEG and RUBIKA have decided to combine their human and material resources to strengthen their research activities in this field.<\/p>\n\n\n\n

Research collaborations will thus be developed, and the research results and teaching materials that will be produced (case studies, e-learning modules, etc.) will be integrated by both Schools into the most appropriate programs. Three research themes have already been identified: gamification, creative team work and ideation.<\/strong><\/p>\n\n\n\n

As of September 2023, Catherine GABELICA (specializing in the learning processes of teams and individuals), Joao VIEIRA DA CUNHA (Director of Research, specializing in Leadership) and Lo\u00efc PL\u00c9 (Director of Pedagogy, an expert in business model and strategy) will start a research project on the learning processes of creative teams: how they coordinate, how they resolve conflicts, how they learn…<\/strong> The results of this research project are intended to be used by the two institutions’ corporate partners, for whom the management of creative teams (in R&D centers, for example) represents a major performance challenge.<\/p>\n\n\n\n

In addition, I\u00c9SEG and RUBIKA plan to work together to develop a gamification research center<\/strong>. In this way, the two schools will be able to capitalize as much on RUBIKA’s gaming and development skills as on the expertise of I\u00c9SEG’s professors, to position themselves as reference players in the use of gamification in teaching and in the student experience.<\/p>\n\n\n\n

Student life: sharing best practices across both Schools<\/u><\/strong><\/p>\n\n\n\n

Both I\u00c9SEG and RUBIKA have developed numerous projects and tools to enhance the learning experience and quality of life on campus.<\/p>\n\n\n\n

As part of this global partnership, the two Schools have decided to share their best practices. For example, starting in 2023, I\u00c9SEG will provide RUBIKA with its online training module (SPOC) entitled “Sexist and Sexual Violence: understanding to prevent”<\/strong>, which won the “Quality of life, accessibility and diversity” prize at the Responsible Campus Trophies in 2021<\/a>. Mandatory for all first-year students on the Grande \u00c9cole Program and on the Bachelor in International Business, this training will now also be used to raise awareness among RUBIKA students. For its part, RUBIKA will share with I\u00c9SEG the adaptations made for its students with disabilities and the individual support measures <\/strong>put in place to optimize student involvement and sucess.<\/p>\n\n\n\n

Pedagogy & Programs: meeting companies’ needs for hybrid profiles<\/u><\/strong><\/p>\n\n\n\n

Convinced of the importance of training operational hybrid profiles, mastering both management and technological skills, which companies are particularly looking for, it was through the prism of pedagogy that, back in 2020, I\u00c9SEG and RUBIKA had initiated their cooperation.<\/p>\n\n\n\n

Launched in 2020, the <\/strong>“STEAM” project<\/strong><\/a> (4th-year students from each institution work together to imagine, code and market video games, the most successful of which are distributed on the Steam platform, the leader in online video game distribution) will be renewed and extended for the next academic year.<\/strong> This cross-disciplinary initiative between a School of Gaming and a School of Management was a first in France, and the enthusiasm of the students for the experience and the quality of the work have demonstrated the value of this project.<\/p>\n\n\n\n

Then, in 2022, RUBIKA and I\u00c9SEG offered their respective students the chance to take part in the partner institution’s elective classes at Master’s level. Some twenty RUBIKA students took a selection of electives offered by I\u00c9SEG, such as \u2018Digital Leadership and Innovation\u2019 or \u2018The Economics of Artificial Intelligence\u2019, and some twenty I\u00c9SEG students took electives offered by RUBIKA, such as \u2018Ethics Design\u2019 or \u2018Machine Learning\u2019. These cross-curricular electives will be continued from 2023 onwards; the offer will be enhanced and the system simplified<\/strong> to open it up to a larger number of students from each School.<\/p>\n\n\n\n

Finally, the Bachelor in Management and Tech Design,<\/a> co-designed, co-taught and co-supported by the two institutions, will be launched as announced in September 2024, with recruitment of the first class due to begin in the coming weeks.<\/strong><\/p>\n\n\n\n

This strategic partnership between I\u00c9SEG and RUBIKA makes perfect sense after several years of collaboration on pedagogical projects. We share the same values and the same vision of our missions to serve young people and higher education. Today, we wish to strength<\/em>en and accelerate this collaboration through the officialization of this ambitious partnership.<\/p>Caroline ROUSSEL, Dean of I\u00c9SEG, & St\u00e9phane ANDR\u00c9, Dean of RUBIKA<\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Following the recent announcement of the launch of a Bachelor’s degree in Management & Tech Design in September 2024, I\u00c9SEG and RUBIKA have stepped up their collaboration by signing a […]<\/p>\n","protected":false},"author":50,"featured_media":145951,"menu_order":0,"template":"","news-category":[163,103,297,298],"acf":[],"yoast_head":"\nI\u00c9SEG and RUBIKA sign a global partnership covering all their activities<\/title>\n<meta name=\"description\" content=\"With this partnership, they will carry out joint teaching and research activities, support entrepreneurial projects, share best practices...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ieseg.fr\/en\/news\/ieseg-rubika-global-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I\u00c9SEG and RUBIKA sign a global partnership covering all their activities\" \/>\n<meta property=\"og:description\" content=\"With this partnership, they will carry out joint teaching and research activities, support entrepreneurial projects, share best practices...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ieseg.fr\/en\/news\/ieseg-rubika-global-partnership\/\" \/>\n<meta property=\"og:site_name\" content=\"I\u00c9SEG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-29T08:37:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2023\/08\/8-475A0989-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vincent SCHILTZ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@IESEG\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ieseg.fr\/#organization\",\"name\":\"Ieseg\",\"url\":\"https:\/\/www.ieseg.fr\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/edu\/school?id=12453\",\"https:\/\/www.youtube.com\/user\/IESEGChannel\",\"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts\",\"https:\/\/twitter.com\/IESEG\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ieseg.fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg\",\"contentUrl\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg\",\"width\":\"1000\",\"height\":\"311\",\"caption\":\"Ieseg\"},\"image\":{\"@id\":\"https:\/\/www.ieseg.fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ieseg.fr\/#website\",\"url\":\"https:\/\/www.ieseg.fr\/\",\"name\":\"I\u00c9SEG\",\"description\":\"School of Management\",\"publisher\":{\"@id\":\"https:\/\/www.ieseg.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ieseg.fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ieseg.fr\/en\/news\/ieseg-rubika-global-partnership\/#primaryimage\",\"url\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2023\/08\/8-475A0989-scaled.jpg\",\"contentUrl\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2023\/08\/8-475A0989-scaled.jpg\",\"width\":2560,\"height\":1706,\"caption\":\"Partenariat IESEG - 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