﻿{"id":147581,"date":"2023-06-20T16:53:36","date_gmt":"2023-06-20T14:53:36","guid":{"rendered":"https:\/\/www.ieseg.fr\/?post_type=news&#038;p=147581"},"modified":"2025-08-26T12:09:52","modified_gmt":"2025-08-26T10:09:52","slug":"david-cheetham-negotiating-to-win","status":"publish","type":"news","link":"https:\/\/www.ieseg.fr\/en\/news\/david-cheetham-negotiating-to-win\/","title":{"rendered":"[Alumni Story] David CHEETHAM, negotiating to win"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As an alumni of the <a href=\"https:\/\/sc.edu\/\" target=\"_blank\" rel=\"noreferrer noopener\">University of South Carolina,<\/a> David Cheetham (who graduated in 2020 from the <a href=\"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-international-business-negotiation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Master in International Business Negotiation<\/a>) never imagined he would experience life in France other than by traveling there on holiday. <strong>Life had other ideas, and after three years working for a company in Texas, he flew to Paris to go back to school at I\u00c9SEG. It was a leap into the unknown for a fresh start in his career: he looks back over two years that changed everything<\/strong>\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why did you choose this particular master?<\/strong><br>Because it was focussed on negotiation, this program felt particularly relevant to me, no matter what sector I chose next. I also wanted to discover France and its culture. The day I arrived in Paris, quite by chance, I came upon a country dance festival which immediately reminded me of Texas! I was amazed by the architecture of the city and its landmarks, it felt as if I was walking through an open-air museum. I was also struck by the number of pedestrianised areas, a far cry from the \u201ccars everywhere&#8221; situation that we complain about in the USA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How did you settle in?<\/strong><br>It was quick and seamless thanks to the multicultural approach of the students and teaching staff. Despite our different origins, we soon realised that we had a lot of things in common. Talking to each of them was a fantastic opportunity and I learned a lot by comparing points of view, sometimes a bit like a negotiation! I was also lucky that my family and some of my friends came to visit me to see Paris and other European cities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What did you do after those two years?<\/strong><br>I returned to Texas and joined Alwood. It\u2019s a company that specialises in supplying manufacturers with aluminum extrusion, a durable and cost-effective solution popular in the construction industry.<br>As Business Development Manager, I focus on the sales and growth strategy for our business. Suffice to say that the art of negotiation is very important in my everyday life and I would not have been able to do this job without the Master I took at I\u00c9SEG!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>That sounds like a very positive summary\u2026<\/strong><br>Indeed! I went into this Masters with no other goal than to give a new direction to my career and I don\u2019t regret my decision for a single second.Applying what I lear ned three years ago in a practical way and seeing that it works, both with customers and suppliers, brings me a lot of satisfaction every day. And it goes without saying, I intend to return to France whenever possible: living and studying in Paris was an unforgettable experience.<\/p>\n\n\n\r\n<div class=\"color-block blue\">\r\n\r\n\t<div class=\"picto\"><\/div>\r\n\t<h3 class=\"title\">The art of negotiation&#8230;<\/h3>\r\n\t<div class=\"content\">\r\n\t\t<p>The <strong>Master in International Business Negotiation<\/strong> program is divided into two stages: a year of study, followed by time spent working in industry the following year.<br \/>\nI loved the fact that it takes into account cultural differences, the practical nature of the lessons and that it focuses on conflict resolution, but also on creativity in problem-solving.<br \/>\nI learned one thing in particular: to ensure that both parties are satisfied, it\u2019s essential to find a way of making the slice of cake larger for each side instead of wanting the biggest piece.<\/p>\n\t<\/div>\r\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><em>This article was written by Luna Cr\u00e9ations for I\u00c9SEG Network&#8217;s magazine, <a href=\"https:\/\/ieseg-network.com\/news\/1588270\" target=\"_blank\" rel=\"noreferrer noopener\">I\u00c9S #16<\/a>.<\/em> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>As an alumni of the University of South Carolina, David Cheetham (who graduated in 2020 from the Master in International Business Negotiation) never imagined he would experience life in France [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":147584,"menu_order":0,"template":"","news-category":[180,293],"class_list":["post-147581","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-alumni","news-category-specialized-masters"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>David CHEETHAM, negotiating to win<\/title>\n<meta name=\"description\" content=\"David Cheetham (who graduated I\u00c9SEG 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