{"id":150670,"date":"2023-11-06T10:41:00","date_gmt":"2023-11-06T09:41:00","guid":{"rendered":"https:\/\/www.ieseg.fr\/?post_type=news&#038;p=150670"},"modified":"2025-09-10T11:38:55","modified_gmt":"2025-09-10T09:38:55","slug":"press-release-analysis","status":"publish","type":"news","link":"https:\/\/www.ieseg.fr\/en\/news\/press-release-analysis\/","title":{"rendered":"How You Write a Press Release Is as Important as What You Write"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Global firms&#8217; press releases are often written in English, the lingua franca of business. But <strong>the choice of words and phrasing, which depends largely on the culture of the firm&#8217;s home country, makes a significant difference in how the message is perceived by stakeholders such as potential investors<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Based on an interview with Chavi Chi-Yun FLETCHER-CHEN on her article, \u201c<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S1090951622001055?via%3Dihub\"><strong>What\u2019s in a word? Adopting a linguistic-style analysis of western MNCs\u2019 global press releases<\/strong><\/a>\u201d (<em>Journal of World Business<\/em>, 2023), co-written with Kristof&nbsp;COUSSEMENT (I\u00c9SEG School of Management), Michael&nbsp;ANTIOCO (EDHEC Business School), and Christiane&nbsp;PRANGE (Tongji University).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Professor Chavi Chi-Yun FLETCHER-CHEN and her co-authors looked specifically at Business English as a lingua franca (BELF) used in press releases because this is a vital tool used by multinational companies (MNCs). A good press release can engage, persuade, and facilitate quality communication with different stakeholders to demonstrate the business\u2019s success and boost investment.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong><a href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/how-you-write-a-press-release-is-as-important-as-what-you-write\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full article on I\u00c9SEG Insights<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global firms&#8217; press releases are often written in English, the lingua franca of business. But the choice of words and phrasing, which depends largely on the culture of the firm&#8217;s [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":150671,"menu_order":0,"template":"","news-category":[298],"class_list":["post-150670","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How You Write a Press Release Is as Important as What You Write<\/title>\n<meta name=\"description\" content=\"Global firms&#039; press releases are often written in English. The choice of words and phrasing makes a difference in how the message is perceived...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/how-you-write-a-press-release-is-as-important-as-what-you-write\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How You Write a Press Release Is as Important as What You Write\" \/>\n<meta property=\"og:description\" content=\"Global firms&#039; press releases are often written in English. The choice of words and phrasing makes a difference in how the message is perceived...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/how-you-write-a-press-release-is-as-important-as-what-you-write\/\" \/>\n<meta property=\"og:site_name\" content=\"I\u00c9SEG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-10T09:38:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2023\/11\/Press-Release-Analysis.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1050\" \/>\n\t<meta property=\"og:image:height\" content=\"460\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@IESEG\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/news\\\/press-release-analysis\\\/\",\"url\":\"https:\\\/\\\/insights.ieseg.fr\\\/en\\\/resource-center\\\/how-you-write-a-press-release-is-as-important-as-what-you-write\\\/\",\"name\":\"How You Write a Press Release Is as Important as What You Write\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/insights.ieseg.fr\\\/en\\\/resource-center\\\/how-you-write-a-press-release-is-as-important-as-what-you-write\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/insights.ieseg.fr\\\/en\\\/resource-center\\\/how-you-write-a-press-release-is-as-important-as-what-you-write\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ieseg.fr\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Press-Release-Analysis.jpg\",\"datePublished\":\"2023-11-06T09:41:00+00:00\",\"dateModified\":\"2025-09-10T09:38:55+00:00\",\"description\":\"Global firms' press releases are often written in English. The choice of words and phrasing makes a difference in how the message is perceived...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/insights.ieseg.fr\\\/en\\\/resource-center\\\/how-you-write-a-press-release-is-as-important-as-what-you-write\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/insights.ieseg.fr\\\/en\\\/resource-center\\\/how-you-write-a-press-release-is-as-important-as-what-you-write\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/insights.ieseg.fr\\\/en\\\/resource-center\\\/how-you-write-a-press-release-is-as-important-as-what-you-write\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ieseg.fr\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Press-Release-Analysis.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ieseg.fr\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Press-Release-Analysis.jpg\",\"width\":1050,\"height\":460,\"caption\":\"Press Release Analysis\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/insights.ieseg.fr\\\/en\\\/resource-center\\\/how-you-write-a-press-release-is-as-important-as-what-you-write\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"I\u00c9SEG\",\"item\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Research &amp; Expertise\",\"item\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/news-category\\\/research\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"How You Write a Press Release Is as Important as What You Write\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/\",\"name\":\"I\u00c9SEG\",\"description\":\"School of Management\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/#organization\",\"name\":\"Ieseg\",\"url\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ieseg.fr\\\/wp-content\\\/uploads\\\/IESEG-Logo-2012-rgb.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ieseg.fr\\\/wp-content\\\/uploads\\\/IESEG-Logo-2012-rgb.jpg\",\"width\":\"1000\",\"height\":\"311\",\"caption\":\"Ieseg\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pages\\\/IESEG-School-of-Management\\\/358733860458?fref=ts\",\"https:\\\/\\\/x.com\\\/IESEG\",\"https:\\\/\\\/www.linkedin.com\\\/edu\\\/school?id=12453\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/IESEGChannel\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How You Write a Press Release Is as Important as What You Write","description":"Global firms' press releases are often written in English. The choice of words and phrasing makes a difference in how the message is perceived...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/insights.ieseg.fr\/en\/resource-center\/how-you-write-a-press-release-is-as-important-as-what-you-write\/","og_locale":"en_US","og_type":"article","og_title":"How You Write a Press Release Is as Important as What You Write","og_description":"Global firms' press releases are often written in English. The choice of words and phrasing makes a difference in how the message is perceived...","og_url":"https:\/\/insights.ieseg.fr\/en\/resource-center\/how-you-write-a-press-release-is-as-important-as-what-you-write\/","og_site_name":"I\u00c9SEG","article_publisher":"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts","article_modified_time":"2025-09-10T09:38:55+00:00","og_image":[{"width":1050,"height":460,"url":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2023\/11\/Press-Release-Analysis.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@IESEG","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ieseg.fr\/en\/news\/press-release-analysis\/","url":"https:\/\/insights.ieseg.fr\/en\/resource-center\/how-you-write-a-press-release-is-as-important-as-what-you-write\/","name":"How You Write a Press Release Is as Important as What You Write","isPartOf":{"@id":"https:\/\/www.ieseg.fr\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/insights.ieseg.fr\/en\/resource-center\/how-you-write-a-press-release-is-as-important-as-what-you-write\/#primaryimage"},"image":{"@id":"https:\/\/insights.ieseg.fr\/en\/resource-center\/how-you-write-a-press-release-is-as-important-as-what-you-write\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2023\/11\/Press-Release-Analysis.jpg","datePublished":"2023-11-06T09:41:00+00:00","dateModified":"2025-09-10T09:38:55+00:00","description":"Global firms' press releases are often written in English. The choice of words and phrasing makes a difference in how the message is perceived...","breadcrumb":{"@id":"https:\/\/insights.ieseg.fr\/en\/resource-center\/how-you-write-a-press-release-is-as-important-as-what-you-write\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/insights.ieseg.fr\/en\/resource-center\/how-you-write-a-press-release-is-as-important-as-what-you-write\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/insights.ieseg.fr\/en\/resource-center\/how-you-write-a-press-release-is-as-important-as-what-you-write\/#primaryimage","url":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2023\/11\/Press-Release-Analysis.jpg","contentUrl":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2023\/11\/Press-Release-Analysis.jpg","width":1050,"height":460,"caption":"Press Release Analysis"},{"@type":"BreadcrumbList","@id":"https:\/\/insights.ieseg.fr\/en\/resource-center\/how-you-write-a-press-release-is-as-important-as-what-you-write\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"I\u00c9SEG","item":"https:\/\/www.ieseg.fr\/en\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.ieseg.fr\/en\/news\/"},{"@type":"ListItem","position":3,"name":"Research &amp; Expertise","item":"https:\/\/www.ieseg.fr\/en\/news-category\/research\/"},{"@type":"ListItem","position":4,"name":"How You Write a Press Release Is as Important as What You Write"}]},{"@type":"WebSite","@id":"https:\/\/www.ieseg.fr\/en\/#website","url":"https:\/\/www.ieseg.fr\/en\/","name":"I\u00c9SEG","description":"School of Management","publisher":{"@id":"https:\/\/www.ieseg.fr\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ieseg.fr\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ieseg.fr\/en\/#organization","name":"Ieseg","url":"https:\/\/www.ieseg.fr\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ieseg.fr\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg","contentUrl":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg","width":"1000","height":"311","caption":"Ieseg"},"image":{"@id":"https:\/\/www.ieseg.fr\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts","https:\/\/x.com\/IESEG","https:\/\/www.linkedin.com\/edu\/school?id=12453","https:\/\/www.youtube.com\/user\/IESEGChannel"]}]}},"_links":{"self":[{"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/news\/150670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/users\/50"}],"version-history":[{"count":1,"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/news\/150670\/revisions"}],"predecessor-version":[{"id":150675,"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/news\/150670\/revisions\/150675"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/media\/150671"}],"wp:attachment":[{"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/media?parent=150670"}],"wp:term":[{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/news-category?post=150670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}