{"id":153587,"date":"2023-12-11T20:09:00","date_gmt":"2023-12-11T19:09:00","guid":{"rendered":"https:\/\/www.ieseg.fr\/?post_type=news&#038;p=153587"},"modified":"2024-01-26T20:09:59","modified_gmt":"2024-01-26T19:09:59","slug":"sustainable-brands","status":"publish","type":"news","link":"https:\/\/www.ieseg.fr\/en\/news\/sustainable-brands\/","title":{"rendered":"Scaling up to mass markets: what next for sustainable brands?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sustainable development is \u201ctransforming consumers, marketing, organizations, and communities dramatically,\u201d explain Laurie Ann UNDERWOOD (I\u00c9SEG) and Lydia PRICE (CEIBS) in a *chapter of a new ESG White Paper published by the China Europe International Business School (CEIBS). The authors find that sustainable consumption is growing significantly and believe that \u201cmass-market scale\u201d could eventually be reached, but warn that serious obstacles must first be overcome.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong><a href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/scaling-up-to-mass-markets-what-next-for-sustainable-brands\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the article<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sustainable development is \u201ctransforming consumers, marketing, organizations, and communities dramatically,\u201d explain Laurie Ann UNDERWOOD (I\u00c9SEG) and Lydia PRICE (CEIBS) in a *chapter of a new ESG White Paper published by [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":153584,"menu_order":0,"template":"","news-category":[178,298],"class_list":["post-153587","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-csr","news-category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scaling up to mass markets: what next for sustainable brands? - I\u00c9SEG<\/title>\n<meta name=\"description\" content=\"Sustainable development is \u201ctransforming consumers, marketing, organizations, and communities dramatically,\u201d explain Laurie Ann UNDERWOOD (I\u00c9SEG) and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ieseg.fr\/en\/news\/sustainable-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scaling up to mass markets: what next for sustainable brands? - I\u00c9SEG\" \/>\n<meta property=\"og:description\" content=\"Sustainable development is \u201ctransforming consumers, marketing, organizations, and communities dramatically,\u201d explain Laurie Ann UNDERWOOD (I\u00c9SEG) and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ieseg.fr\/en\/news\/sustainable-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"I\u00c9SEG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-26T19:09:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2024\/01\/marches-de-masse.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1050\" \/>\n\t<meta property=\"og:image:height\" content=\"460\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@IESEG\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/news\\\/sustainable-brands\\\/\",\"url\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/news\\\/sustainable-brands\\\/\",\"name\":\"Scaling up to mass markets: what next for sustainable brands? - I\u00c9SEG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/news\\\/sustainable-brands\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/news\\\/sustainable-brands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ieseg.fr\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/marches-de-masse.jpg\",\"datePublished\":\"2023-12-11T19:09:00+00:00\",\"dateModified\":\"2024-01-26T19:09:59+00:00\",\"description\":\"Sustainable development is \u201ctransforming consumers, marketing, organizations, and communities dramatically,\u201d explain Laurie Ann UNDERWOOD (I\u00c9SEG) and\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/news\\\/sustainable-brands\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/news\\\/sustainable-brands\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/news\\\/sustainable-brands\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ieseg.fr\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/marches-de-masse.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ieseg.fr\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/marches-de-masse.jpg\",\"width\":1050,\"height\":460},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/news\\\/sustainable-brands\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"I\u00c9SEG\",\"item\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"CSR - Social and Environmental Impact\",\"item\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/news-category\\\/csr\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Scaling up to mass markets: what next for sustainable brands?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/\",\"name\":\"I\u00c9SEG\",\"description\":\"School of Management\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/#organization\",\"name\":\"Ieseg\",\"url\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ieseg.fr\\\/wp-content\\\/uploads\\\/IESEG-Logo-2012-rgb.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ieseg.fr\\\/wp-content\\\/uploads\\\/IESEG-Logo-2012-rgb.jpg\",\"width\":\"1000\",\"height\":\"311\",\"caption\":\"Ieseg\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pages\\\/IESEG-School-of-Management\\\/358733860458?fref=ts\",\"https:\\\/\\\/x.com\\\/IESEG\",\"https:\\\/\\\/www.linkedin.com\\\/edu\\\/school?id=12453\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/IESEGChannel\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Scaling up to mass markets: what next for sustainable brands? - I\u00c9SEG","description":"Sustainable development is \u201ctransforming consumers, marketing, organizations, and communities dramatically,\u201d explain Laurie Ann UNDERWOOD (I\u00c9SEG) and","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ieseg.fr\/en\/news\/sustainable-brands\/","og_locale":"en_US","og_type":"article","og_title":"Scaling up to mass markets: what next for sustainable brands? - I\u00c9SEG","og_description":"Sustainable development is \u201ctransforming consumers, marketing, organizations, and communities dramatically,\u201d explain Laurie Ann UNDERWOOD (I\u00c9SEG) and","og_url":"https:\/\/www.ieseg.fr\/en\/news\/sustainable-brands\/","og_site_name":"I\u00c9SEG","article_publisher":"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts","article_modified_time":"2024-01-26T19:09:59+00:00","og_image":[{"width":1050,"height":460,"url":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2024\/01\/marches-de-masse.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@IESEG","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ieseg.fr\/en\/news\/sustainable-brands\/","url":"https:\/\/www.ieseg.fr\/en\/news\/sustainable-brands\/","name":"Scaling up to mass markets: what next for sustainable brands? - I\u00c9SEG","isPartOf":{"@id":"https:\/\/www.ieseg.fr\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ieseg.fr\/en\/news\/sustainable-brands\/#primaryimage"},"image":{"@id":"https:\/\/www.ieseg.fr\/en\/news\/sustainable-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2024\/01\/marches-de-masse.jpg","datePublished":"2023-12-11T19:09:00+00:00","dateModified":"2024-01-26T19:09:59+00:00","description":"Sustainable development is \u201ctransforming consumers, marketing, organizations, and communities dramatically,\u201d explain Laurie Ann UNDERWOOD (I\u00c9SEG) and","breadcrumb":{"@id":"https:\/\/www.ieseg.fr\/en\/news\/sustainable-brands\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ieseg.fr\/en\/news\/sustainable-brands\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ieseg.fr\/en\/news\/sustainable-brands\/#primaryimage","url":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2024\/01\/marches-de-masse.jpg","contentUrl":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2024\/01\/marches-de-masse.jpg","width":1050,"height":460},{"@type":"BreadcrumbList","@id":"https:\/\/www.ieseg.fr\/en\/news\/sustainable-brands\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"I\u00c9SEG","item":"https:\/\/www.ieseg.fr\/en\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.ieseg.fr\/en\/news\/"},{"@type":"ListItem","position":3,"name":"CSR - Social and Environmental Impact","item":"https:\/\/www.ieseg.fr\/en\/news-category\/csr\/"},{"@type":"ListItem","position":4,"name":"Scaling up to mass markets: what next for sustainable brands?"}]},{"@type":"WebSite","@id":"https:\/\/www.ieseg.fr\/en\/#website","url":"https:\/\/www.ieseg.fr\/en\/","name":"I\u00c9SEG","description":"School of Management","publisher":{"@id":"https:\/\/www.ieseg.fr\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ieseg.fr\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ieseg.fr\/en\/#organization","name":"Ieseg","url":"https:\/\/www.ieseg.fr\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ieseg.fr\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg","contentUrl":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg","width":"1000","height":"311","caption":"Ieseg"},"image":{"@id":"https:\/\/www.ieseg.fr\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts","https:\/\/x.com\/IESEG","https:\/\/www.linkedin.com\/edu\/school?id=12453","https:\/\/www.youtube.com\/user\/IESEGChannel"]}]}},"_links":{"self":[{"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/news\/153587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/users\/51"}],"version-history":[{"count":1,"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/news\/153587\/revisions"}],"predecessor-version":[{"id":153588,"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/news\/153587\/revisions\/153588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/media\/153584"}],"wp:attachment":[{"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/media?parent=153587"}],"wp:term":[{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/news-category?post=153587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}