{"id":155998,"date":"2024-05-06T09:00:00","date_gmt":"2024-05-06T07:00:00","guid":{"rendered":"https:\/\/www.ieseg.fr\/?post_type=news&p=155998"},"modified":"2024-03-25T14:27:14","modified_gmt":"2024-03-25T13:27:14","slug":"timothee-truchot-sportfive","status":"publish","type":"news","link":"https:\/\/www.ieseg.fr\/en\/news\/timothee-truchot-sportfive\/","title":{"rendered":"[Alumni Story] Timoth\u00e9e TRUCHOT, using data to drive sport"},"content":{"rendered":"\n

\u201cBusiness Intelligence,\u201d \u201cInsight Analytics,\u201d \u201cData\u201d\u2026 Even a decade ago, few of us would have associated these terms with the world of sport. Today, however, they are part and parcel of an economic sector that generates two percent of the world’s GDP. Timoth\u00e9e TRUCHOT (who graduated the Grande \u00c9cole Program<\/a> in 2022), an analyst in sport marketing agency SportFive<\/a>, has a front-row seat for the changes affecting this industry. And this could be just the beginning\u2026<\/p>\n\n\n\n

You joined SportFive less than a year ago. What can you tell us about it?<\/strong><\/h4>\n\n\n\n

Sportfive is a sports marketing agency that acts as an intermediary between brands who want to raise their profile by sponsoring events, and sports organisations looking for partners to boost their revenue. This might take the form, for example, of selling space on players’ shirts or advertising space around a pitch. We are there to support and advise both parties, and then make the partnership work once it has been signed, through a variety of actions and operations.<\/p>\n\n\n\n

You’re a business intelligence analyst. What does your department do?<\/strong><\/h4>\n\n\n\n

Business Intelligence has two main aims. Firstly, to provide our sales teams with the best possible guidance in their brand targeting, using our economic intelligence and market analyses. Secondly, it provides the company’s other departments with data to help them in their decision-making. For example, knowing the profile and interests of Olympique Lyonnais fans through in-depth studies enables us to target advertisers who share common values and DNA more effectively. In a way, data allows us to add some rationality to our intuition. In my opinion, you can\u2019t have one without the other.<\/p>\n\n\n\n

I imagine business is booming in the run-up to the Olympic Games\u2026<\/strong><\/h4>\n\n\n\n

Of course, the 2024 Paris Olympic Games are an event that many brands want to be part of, in order to be visible to the greatest number of people around the world. Against this backdrop, our teams are in the starting blocks ready to build and then develop tailor-made partnerships, and ensure that our customers’ objectives are met (raising brand awareness, increasing purchase intent, improving employer branding, etc.). The Games are creating a real stir in the world of French sports sponsorship that goes far beyond the 2024 Olympic Games brand. It’s up to us to capitalise on this event – the perfect opportunity for our agency to highlight its services.<\/p>\n\n\n\n

Nowadays, AI and data are everywhere. How do you see them influencing your industry in the future?<\/strong><\/h4>\n\n\n\n

We’re still in the early stages of this revolution, but there’s no doubt these tools will play an increasingly important role in our daily lives, and in our decisions and activities in the future. In the space of just a few years, data has become essential, completely transforming the sports industry. Sports sponsorship will continue to rely on it, and we would be wrong to reject this type of technology. I use the term “tool” for a reason: it is useful for decision-makers, but it will always be up to them to press the final button. Human intuition is still very important\u2026 In fact, I\u00c9SEG graduates have a rightful place in an agency like ours, in areas as varied as coaching and consulting, as well as HR, finance, graphic design, sales and, of course, data. So take note!<\/p>\n\n\n\r\n

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Career path<\/h3>\r\n\t
\r\n\t\t

Timoth\u00e9e\u2019s passion for sport started at the age of five. Over the years, he has taken up football, tennis, cycling and, more recently, swimming and running. During his studies at I\u00c9SEG, he initially focused on finance, until the COVID pandemic put a stop to his internship.<\/p>\n

That\u2019s when he decided to combine his passion for sport with his love of figures and analysis. He joined the French Tennis Federation before moving on to Sportfive, a sports marketing agency, where he is now a Business Intelligence Analyst.<\/p>\n\t<\/div>\r\n<\/div>\n\n\n

This article was written by Luna Cr\u00e9ations for I\u00c9SEG Network\u2019s magazine, I\u00c9S #18.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cBusiness Intelligence,\u201d \u201cInsight Analytics,\u201d \u201cData\u201d\u2026 Even a decade ago, few of us would have associated these terms with the world of sport. Today, however, they are part and parcel of […]<\/p>\n","protected":false},"author":50,"featured_media":155994,"menu_order":0,"template":"","news-category":[180],"acf":[],"yoast_head":"\nTimoth\u00e9e TRUCHOT, using data to drive sport - I\u00c9SEG<\/title>\n<meta name=\"description\" content=\"Timoth\u00e9e TRUCHOT, an analyst in SportFive, has a front-row seat for the changes affecting this industry. 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