Companies with a smaller market capitalization have a tougher time getting investors\u2019 attention, since they lack the communications muscle of bigger firms and don\u2019t get much coverage from analysts or the business press. So instead, as a new study reveals, they pick their shots to make the most of their limited resources, opportunistically utilizing conference calls, press releases and social media to get the word out about positive earnings.<\/p>\n\n\n\n
Based upon an interview with\u00a0Andrei FILIP,<\/a>\u00a0a Professor at\u00a0I\u00c9SEG School of Management<\/a>, and his paper, \u201cGrabbing Investor Attention with Limited Resources: A Study of Small Cap Firms\u2019 Communication Channels,\u201d co-written with Romain Boulland of ESSEC Business School, Alessandro Ghio of Universite Laval and Luc Paugam of HEC Paris, published in European Accounting Review in August 2023.<\/em><\/p>\n\n\n\n