{"id":167147,"date":"2024-10-08T17:54:00","date_gmt":"2024-10-08T15:54:00","guid":{"rendered":"https:\/\/www.ieseg.fr\/?post_type=news&#038;p=167147"},"modified":"2024-11-08T17:56:12","modified_gmt":"2024-11-08T16:56:12","slug":"design-thinking","status":"publish","type":"news","link":"https:\/\/www.ieseg.fr\/en\/news\/design-thinking\/","title":{"rendered":"How to effectively conceive and implement design thinking"},"content":{"rendered":"\n<p><em>Design thinking is a human-centred approach, used to solve problems and stimulate innovation and creativity, that was developed in the United States in the 1980s. Many companies\/organizations in sectors as varied as healthcare, education and finance have used this approach \u2013 which is sometimes praised, sometimes criticized \u2013 to innovate or improve the user experience. We spoke to<a href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/joanna-seraphim\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0Joanna SERAPHIM,<\/a>\u00a0professor of practice and design thinking facilitator, about the key elements of design thinking and the pitfalls that organizations should avoid when they use this approach.<\/em><\/p>\n\n\n\n<div class=\"wp-container-1 wp-block-buttons\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/how-to-effectively-conceive-and-implement-design-thinking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read more<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Design thinking is a human-centred approach, used to solve problems and stimulate innovation and creativity, that was developed in the United States in the 1980s. Many companies\/organizations in sectors as [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":167144,"menu_order":0,"template":"","news-category":[298],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to effectively conceive and implement design thinking - I\u00c9SEG<\/title>\n<meta name=\"description\" content=\"Design thinking is a human-centred approach, used to solve problems and stimulate innovation and creativity, that was developed in the United States in\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ieseg.fr\/en\/news\/design-thinking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to effectively conceive and implement design thinking - I\u00c9SEG\" \/>\n<meta property=\"og:description\" content=\"Design thinking is a human-centred approach, used to solve problems and stimulate innovation and creativity, that was developed in the United States in\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ieseg.fr\/en\/news\/design-thinking\/\" \/>\n<meta property=\"og:site_name\" content=\"I\u00c9SEG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-08T16:56:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2024\/11\/2_Expertise-Design-Thinking.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1050\" \/>\n\t<meta property=\"og:image:height\" content=\"460\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alice GOYAU\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@IESEG\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ieseg.fr\/#organization\",\"name\":\"Ieseg\",\"url\":\"https:\/\/www.ieseg.fr\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/edu\/school?id=12453\",\"https:\/\/www.youtube.com\/user\/IESEGChannel\",\"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts\",\"https:\/\/twitter.com\/IESEG\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ieseg.fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg\",\"contentUrl\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg\",\"width\":\"1000\",\"height\":\"311\",\"caption\":\"Ieseg\"},\"image\":{\"@id\":\"https:\/\/www.ieseg.fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ieseg.fr\/#website\",\"url\":\"https:\/\/www.ieseg.fr\/\",\"name\":\"I\u00c9SEG\",\"description\":\"School of Management\",\"publisher\":{\"@id\":\"https:\/\/www.ieseg.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ieseg.fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ieseg.fr\/en\/news\/design-thinking\/#primaryimage\",\"url\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2024\/11\/2_Expertise-Design-Thinking.jpg\",\"contentUrl\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2024\/11\/2_Expertise-Design-Thinking.jpg\",\"width\":1050,\"height\":460},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ieseg.fr\/en\/news\/design-thinking\/#webpage\",\"url\":\"https:\/\/www.ieseg.fr\/en\/news\/design-thinking\/\",\"name\":\"How to effectively conceive and implement design thinking - 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