﻿{"id":174177,"date":"2025-04-01T17:12:34","date_gmt":"2025-04-01T15:12:34","guid":{"rendered":"https:\/\/www.ieseg.fr\/?post_type=news&#038;p=174177"},"modified":"2025-04-01T17:12:55","modified_gmt":"2025-04-01T15:12:55","slug":"melodie-lachaud-icor-2025-award","status":"publish","type":"news","link":"https:\/\/www.ieseg.fr\/en\/news\/melodie-lachaud-icor-2025-award\/","title":{"rendered":"M\u00e9lodie LACHAUD wins the ICOR 2025 Award for best student thesis in Ethics, CSR, and Corporate Sustainability"},"content":{"rendered":"\n<p>Every year, the <a href=\"https:\/\/icor.ieseg.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">I\u00c9SEG Center of Excellence for Organizational Responsibility (ICOR)<\/a> rewards the best student thesis in the fields of organizational ethics, corporate social responsibility (CSR), and corporate sustainability, with the ICOR Award.<strong> In fact, no less than 30% of end-of-study theses focus on topics related to ethics, CSR, and sustainable development.<\/strong><\/p>\n\n\n\n<p>For the 10th anniversary of the ICOR Award, a first jury made up of 5 I\u00c9SEG professors (Lucas AMARAL, J\u00e9r\u00e9mie LEFEBVRE, Joost LUYCKX, Fran\u00e7ois MAON, and Dilyara SALAKHOVA) selected the 3 finalists for the Award based on strict academic criteria.<br>A second jury, consisting of working professionals (Romain DEKEYSER [Caisse d\u2019\u00c9pargne Hauts-de-France], Olivia MACHARIS [Center for Humanitarian Dialogue], and Charles THOMASSE [\u00c9lectro D\u00e9p\u00f4t]) then chose the winner from among the finalists.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2025\/03\/IESEG-ICOR_2025-IESEG-2-1024x683.jpg\" alt=\"\" class=\"wp-image-174095\" width=\"500\" height=\"340\"\/><\/figure><\/div>\n\n\n<p>The <strong>three finalists for the ICOR 2025 Award<\/strong> are:<\/p>\n\n\n\n<p>&#8211; <strong>Rose FALEMPIN<\/strong>, for her thesis titled \u201cChildren, the New Adults: Examining the Ethics of Marketing Strategies Targeting Children and their Impact on Development in the Digital Age,\u201d supervised by Mar\u00eda DE JUAN VIGARAY ;<br>&#8211;<strong> M\u00e9lodie LACHAUD<\/strong>, for her thesis on \u201cSustainable Decision-Making: Examining the Roles of Financial Insights, Personal Traits, and the Rebound Effect in Shaping French Energy Practices,\u201d supervised by Uyanga TURMUNKH<\/p>\n\n\n\n<p>&#8211; <strong>Manon TURC<\/strong>, for her thesis \u201cBrands as New Defenders of Social Subjects: A Potential for Enhancing Brand Equity and Social Change?\u201d, supervised by V\u00e9ronique PAUWELS.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-ieseg-orange-color has-text-color\">M\u00e9lodie LACHAUD, winner of the ICOR 2025 Award<\/h3>\n\n\n\n<p>M\u00e9lodie LACHAUD is the winner of the ICOR 2025 Award. <strong>Her thesis aims to improve the understanding of French consumers\u2019 habits in terms of energy consumption, by differentiating between energy efficiency and energy saving, two interconnect yet distinct concepts.<\/strong><\/p>\n\n\n\n<p>While energy efficiency focuses on better consumption, energy saving is about consuming less. These two concepts are essential and complementary for achieving sustainability goals and ensuring human well-being for all, while respecting planetary boundaries. To understand the factors that drive these two types of behaviors, the research question was: to what extent do financial information and personal traits influence the behavior of French consumers regarding energy efficiency and energy saving, and should the rebound effect be taken into account?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><em>&#8220;Winning this award is a true recognition of my commitment. This thesis is the culmination of five years of study and is part of the continuity of sustainability topics that are dear to me and around which I have structured all my academic, professional, and personal projects. Seeing I\u00c9SEG value and reward these essential issues is even more motivating in a context where they are being questioned on a global scale,&#8221; responds M\u00e9lodie LACHAUD.<\/em><\/p><cite>M\u00e9lodie LACHAUD, ICOR 2025 Award winner<\/cite><\/blockquote>\n\n\n\n<h3 class=\"has-ieseg-orange-color has-text-color\">M\u00e9lodie LACHAUD supports the Primo Levi Center and donates 50% of her endowment<\/h3>\n\n\n\n<p>The ICOR Award prize of \u20ac2,000 is shared between the winner and the non-profit organization or social enterprise of their choice. <strong>M\u00e9lodie LACHAUD chose to support the <a href=\"https:\/\/primolevi.org\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Primo Levi Cente<\/a>r<\/strong>. Founded in 1995 by five associations involved in health and human rights advocacy (Amnesty International France, M\u00e9decins du Monde, the Action of Christians for the Abolition of Torture, Lawyers Without Borders, and Tr\u00eave), the Primo Levi Center is a reference association specifically dedicated to the care and support of individuals who are victims of torture and political violence and are exiled in France.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><em>The Primo Levi Center\u2019s mission is to provide care and support to victims of torture and political violence who are refugees in France. Many of them, forced to flee their countries due to conflict and persecution, suffer from post-traumatic stress disorder, a condition still too often stigmatized and poorly managed. In the face of ongoing conflicts and the rise of authoritarian political movements worldwide, I believe it is crucial to provide these individuals with the physical and psychological assistance they need to rebuild their lives. By helping them, we are also defending the values of democracy. Helping those who have fought for their rights and freedoms is a powerful way to oppose oppression and promote justice and equality<\/em>.<\/p><cite>M\u00e9lodie LACHAUD, ICOR 2025 Award winner<\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Every year, the I\u00c9SEG Center of Excellence for Organizational Responsibility (ICOR) rewards the best student thesis in the fields of organizational ethics, corporate social responsibility (CSR), and corporate sustainability, with [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":174093,"menu_order":0,"template":"","news-category":[178,298],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00e9lodie LACHAUD wins the ICOR 2025 Award - I\u00c9SEG<\/title>\n<meta name=\"description\" content=\"The ICOR Award 2025 rewards the best student thesis in organizational ethics, CSR, and corporate sustainability\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ieseg.fr\/en\/news\/melodie-lachaud-icor-2025-award\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e9lodie LACHAUD wins the ICOR 2025 Award - 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