{"id":176746,"date":"2025-03-17T16:49:00","date_gmt":"2025-03-17T15:49:00","guid":{"rendered":"https:\/\/www.ieseg.fr\/?post_type=news&#038;p=176746"},"modified":"2025-10-28T10:34:20","modified_gmt":"2025-10-28T09:34:20","slug":"drag-as-marketplace-interview-with-maria-rita-micheli","status":"publish","type":"news","link":"https:\/\/www.ieseg.fr\/en\/news\/drag-as-marketplace-interview-with-maria-rita-micheli\/","title":{"rendered":"\u201cDrag as marketplace\u201d: interview with Maria Rita Micheli"},"content":{"rendered":"\n<p><em>With the success of shows like RuPaul\u2019s Drag Race, amongst others, drag has reached new audiences and developed into a booming market worth millions of dollars. \u201cYet, studies examining its market value as a product, brand or consumption practice remain scarce\u201d note the editors of a new book \u201cDrag as marketplace \u2013&nbsp;<\/em>Contemporary Cultures, Identities and Business<em>\u201d (Bristol University Press). An interdisciplinary collection of contributions from different international experts, this publication looks to \u201cfill that void, exploring the intersection of drag and markets\u201d. We spoke to one of the *editors, Maria Rita MICHELI, professor at I\u00c9SEG, about the book, key takeaways for marketers, and links to her research.<\/em><\/p>\n\n\n\n<div class=\"wp-container-1 wp-block-buttons\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/drag-as-marketplace-interview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read full article<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With the success of shows like RuPaul\u2019s Drag Race, amongst others, drag has reached new audiences and developed into a booming market worth millions of dollars. \u201cYet, studies examining its [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":176747,"menu_order":0,"template":"","news-category":[298],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cDrag as marketplace\u201d: interview with Maria Rita Micheli - 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