{"id":176794,"date":"2025-04-17T17:05:00","date_gmt":"2025-04-17T15:05:00","guid":{"rendered":"https:\/\/www.ieseg.fr\/?post_type=news&#038;p=176794"},"modified":"2025-10-28T10:37:30","modified_gmt":"2025-10-28T09:37:30","slug":"spinning-a-wheel-can-games-help-win-back-unhappy-customers","status":"publish","type":"news","link":"https:\/\/www.ieseg.fr\/en\/news\/spinning-a-wheel-can-games-help-win-back-unhappy-customers\/","title":{"rendered":"Spinning a wheel: can games help win back unhappy customers?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Imagine a restaurant really messes up your order\u2014but instead of a basic apology, you get to spin a wheel to see how you can be compensated for this poor service. Would playing this game help overcome your frustration and improve your experience at the restaurant, or would it just make things worse?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/can-games-help-win-back-unhappy-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read full article<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Imagine a restaurant really messes up your order\u2014but instead of a basic apology, you get to spin a wheel to see how you can be compensated for this poor service. [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":176795,"menu_order":0,"template":"","news-category":[298],"class_list":["post-176794","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spinning a wheel: can games help win back unhappy customers? - I\u00c9SEG<\/title>\n<meta name=\"description\" content=\"Imagine a restaurant really messes up your order\u2014but instead of a basic apology, you get to spin a wheel to see how you can be compensated for this poor\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/can-games-help-win-back-unhappy-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spinning a wheel: can games help win back unhappy customers? 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