{"id":178668,"date":"2025-09-15T15:54:00","date_gmt":"2025-09-15T13:54:00","guid":{"rendered":"https:\/\/www.ieseg.fr\/?post_type=news&p=178668"},"modified":"2025-09-15T17:20:54","modified_gmt":"2025-09-15T15:20:54","slug":"cesim-global-challenge-2025","status":"publish","type":"news","link":"https:\/\/www.ieseg.fr\/en\/news\/cesim-global-challenge-2025\/","title":{"rendered":"“Cesim Global Challenge”: two days at the helm of a multinational\u00a0\u00a0"},"content":{"rendered":"\n

Imagine, decide, collaborate, compete: that\u2019s the essence of the “Cesim Global Challenge<\/a>“, a business simulation integrated into I\u00c9SEG\u2019s Executive Specialized Master Programs<\/a>. Over two intensive days, around forty participants were split into eight to ten teams. Their mission: manage a global company in a fiercely competitive environment\u2014while learning how to work effectively with people they don\u2019t know.\u00a0<\/p>\n\n\n\n

The simulation is designed as a unifying milestone for executives with diverse professional backgrounds. \u201cWe wanted to create a time for everyone to meet up and collaborate with a shared goal, despite coming from very different fields. Whether in digital marketing, HR, sales, or finance, each participant should be able to contribute based on their expertise<\/em>,\u201d explains Patrick DAGUET, Academic Director of the Executive Specialized Master in Financial Management and co-organizer of the challenge. <\/p>\n\n\n\n

Strategy in fast-forward <\/h3>\n\n\n\n

To build this experience, I\u00c9SEG partnered with Cesim, a world leader in business simulations. The scenario casts participants as executives of a multinational car manufacturer, producing and selling vehicles ranging from traditional combustion engines to hybrids, electric cars, and even hydrogen-powered models. <\/p>\n\n\n\n

Seven years of strategic decision-making are compressed into 48 hours<\/strong>. Each simulated \u201cyear\u201d gives teams about 90 minutes to analyze results, assess economic conditions, and make choices on logistics, cost management, pricing, sustainability, or project financing. Outcomes are revealed after each round\u2014sometimes with surprising twists\u2014forcing teams to rethink and adjust their strategies. <\/p>\n\n\n\n

The real challenge lies not just in the complexity of the decisions, but in the interdependence of the market. Every move affects the market share of other teams. While participants can\u2019t see their rivals\u2019 decisions, they can analyze published results and try to anticipate their competitors\u2019 next steps. <\/p>\n\n\n\n

To raise the stakes, each round introduces fresh constraints: shifting global economies, evolving geographic markets, geopolitical uncertainty\u2026 all under the pressure of direct competition. <\/p>\n\n\n\n

\u201cTime pressure, high stakes, live rankings\u2014it\u2019s the perfect recipe for tension, just like in the real world!<\/em>\u201d says Patrick DAGUET. <\/p>\n\n\n\n

Four Pillars of Success<\/h3>\n\n\n\n

The Cesim Global Challenge doesn\u2019t determine victory through a single metric. Instead, four equally important dimensions shape the final ranking, each reflecting a core element of international business leadership. <\/p>\n\n\n\n

Teams must demonstrate their ability to create shareholder value, making thoughtful strategic choices that enhance the company\u2019s long-term worth<\/strong>. At the same time, sustainability<\/strong> plays a key role: neglecting the social and environmental impact of decisions can be costly, while integrating responsible practices leads to stronger results. Managerial performance<\/strong> also comes into play, with leadership style, team management, and corporate image weighing heavily on success. Finally, the challenge of navigating global risks<\/strong> is ever-present. Currency fluctuations, geopolitical tensions, and unexpected economic shifts put participants\u2019 adaptability to the test, revealing how well they can protect their company while staying competitive. <\/p>\n\n\n\n

The winning team is rarely the one that chases the boldest short-term gains, but rather the one that manages to balance all four dimensions with consistency and foresight. <\/p>\n\n\n\n

More than numbers: A human experience <\/h3>\n\n\n\n

Beyond financial results, the Challenge tests participants on a deep human level. Different personalities, leadership styles, and communication approaches collide. Teams must navigate conflicting opinions, negotiate compromises, and sometimes make tough calls. Some groups quickly find consensus; others face real friction. \u201cThe ones who do best are those able to put ego aside and truly work in the team\u2019s interest,\u201d<\/em> Patrick DAGUET observes after two editions of the Challenge. <\/p>\n\n\n\n

Despite the inevitable tensions of such a competitive setting, the simulation is consistently praised for its realism and its ability to build connections. \u201cThey discover each other, they learn to collaborate\u2014and sometimes they stay in touch long after the experience ends<\/em>,\u201d he concludes. <\/p>\n","protected":false},"excerpt":{"rendered":"

Imagine, decide, collaborate, compete: that\u2019s the essence of the “Cesim Global Challenge“, a business simulation integrated into I\u00c9SEG\u2019s Executive Specialized Master Programs. 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