{"id":180417,"date":"2025-06-13T19:15:00","date_gmt":"2025-06-13T17:15:00","guid":{"rendered":"https:\/\/www.ieseg.fr\/?post_type=news&#038;p=180417"},"modified":"2025-10-28T10:24:23","modified_gmt":"2025-10-28T09:24:23","slug":"unravelling-consumers-sustainable-energy-practices-interview","status":"publish","type":"news","link":"https:\/\/www.ieseg.fr\/en\/news\/unravelling-consumers-sustainable-energy-practices-interview\/","title":{"rendered":"Unravelling consumers sustainable energy practices \u2013 interview"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Consumer behavior will play a fundamental role in the transition towards a more sustainable and cleaner energy future. Some estimates indicate as many of&nbsp;<\/em><a href=\"https:\/\/www.ey.com\/en_gl\/insights\/power-utilities\/three-ways-to-move-energy-consumers-from-interest-to-action\"><em>70% the outcomes of the energy transition depend on people changing their behavior<\/em><\/a><em>. While the term \u2018energy efficiency\u2019 refers to focuses on consuming energy better, &nbsp;\u2018energy sufficiency\u2019 refers to actively consuming less energy in our daily activities. What drives consumers to adopt these two types of sustainable behaviors? And should we be wary of a potential \u201crebound effect\u201d \u2013 when consumers who become more energy efficient may inadvertently start to consume more? These were some of the questions that *M\u00e9lodie LACHAUD looked to answer in the framework&nbsp;<\/em><a href=\"https:\/\/www.ieseg.fr\/en\/news\/melodie-lachaud-icor-2025-award\/\"><em>of her&nbsp;Master\u2019s thesis, which recently won the&nbsp;ICOR Prize<\/em><\/a><em>. We spoke to *Melodie and her thesis director,&nbsp;Professor **Uyanga TURMUNKH, about the findings of this work.<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/unravelling-consumers-sustainable-energy-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read full article<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Consumer behavior will play a fundamental role in the transition towards a more sustainable and cleaner energy future. Some estimates indicate as many of&nbsp;70% the outcomes of the energy transition [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":180418,"menu_order":0,"template":"","news-category":[298],"class_list":["post-180417","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unravelling consumers sustainable energy practices \u2013 interview - I\u00c9SEG<\/title>\n<meta name=\"description\" content=\"Consumer behavior will play a fundamental role in the transition towards a more sustainable and cleaner energy future. Some estimates indicate as many\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/unravelling-consumers-sustainable-energy-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unravelling consumers sustainable energy practices \u2013 interview - I\u00c9SEG\" \/>\n<meta property=\"og:description\" content=\"Consumer behavior will play a fundamental role in the transition towards a more sustainable and cleaner energy future. 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