{"id":181503,"date":"2025-08-26T16:45:00","date_gmt":"2025-08-26T14:45:00","guid":{"rendered":"https:\/\/www.ieseg.fr\/news\/comment-les-marques-peuvent-tirer-parti-des-causes-sociales\/"},"modified":"2025-11-07T16:59:13","modified_gmt":"2025-11-07T15:59:13","slug":"comment-les-marques-peuvent-tirer-parti-des-causes-sociales","status":"publish","type":"news","link":"https:\/\/www.ieseg.fr\/en\/news\/comment-les-marques-peuvent-tirer-parti-des-causes-sociales\/","title":{"rendered":"How brands can leverage social causes"},"content":{"rendered":"\n<p><em>Corporate support for the concept of diversity, inclusion, and equity (DEI) is currently a hot topic. In the US, DEI initiatives have been rolled back or even discontinued due to the political climate. In this video,&nbsp;professor&nbsp;<a href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/laurie-ann-underwood\/\">Laurie Ann UNDERWOOD<\/a>&nbsp;explores&nbsp;how two&nbsp;well-known&nbsp;brands&nbsp;took a&nbsp;risk by&nbsp;supporting social causes, but benefited by&nbsp;developing consumer engagement and growing market share.<\/em>&nbsp;<\/p>\n\n\n\n<div class=\"wp-container-1 wp-block-buttons\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/brands-social-causes\/\">Lire la suite<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Corporate support for the concept of diversity, inclusion, and equity (DEI) is currently a hot topic. In the US, DEI initiatives have been rolled back or even discontinued due to [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":181500,"menu_order":0,"template":"","news-category":[298],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How brands can leverage social causes - I\u00c9SEG<\/title>\n<meta name=\"description\" content=\"Corporate support for the concept of diversity, inclusion, and equity (DEI) is currently a hot topic. In the US, DEI initiatives have been rolled back or\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ieseg.fr\/en\/news\/comment-les-marques-peuvent-tirer-parti-des-causes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How brands can leverage social causes - I\u00c9SEG\" \/>\n<meta property=\"og:description\" content=\"Corporate support for the concept of diversity, inclusion, and equity (DEI) is currently a hot topic. In the US, DEI initiatives have been rolled back or\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ieseg.fr\/en\/news\/comment-les-marques-peuvent-tirer-parti-des-causes-sociales\/\" \/>\n<meta property=\"og:site_name\" content=\"I\u00c9SEG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-07T15:59:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2025\/11\/Brands-leverage-social-cause.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alice GOYAU\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@IESEG\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ieseg.fr\/#organization\",\"name\":\"Ieseg\",\"url\":\"https:\/\/www.ieseg.fr\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/edu\/school?id=12453\",\"https:\/\/www.youtube.com\/user\/IESEGChannel\",\"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts\",\"https:\/\/twitter.com\/IESEG\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ieseg.fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg\",\"contentUrl\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg\",\"width\":\"1000\",\"height\":\"311\",\"caption\":\"Ieseg\"},\"image\":{\"@id\":\"https:\/\/www.ieseg.fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ieseg.fr\/#website\",\"url\":\"https:\/\/www.ieseg.fr\/\",\"name\":\"I\u00c9SEG\",\"description\":\"School of Management\",\"publisher\":{\"@id\":\"https:\/\/www.ieseg.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ieseg.fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ieseg.fr\/en\/news\/comment-les-marques-peuvent-tirer-parti-des-causes-sociales\/#primaryimage\",\"url\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2025\/11\/Brands-leverage-social-cause.jpg\",\"contentUrl\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2025\/11\/Brands-leverage-social-cause.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ieseg.fr\/en\/news\/comment-les-marques-peuvent-tirer-parti-des-causes-sociales\/#webpage\",\"url\":\"https:\/\/www.ieseg.fr\/en\/news\/comment-les-marques-peuvent-tirer-parti-des-causes-sociales\/\",\"name\":\"How brands can leverage social causes - I\u00c9SEG\",\"isPartOf\":{\"@id\":\"https:\/\/www.ieseg.fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ieseg.fr\/en\/news\/comment-les-marques-peuvent-tirer-parti-des-causes-sociales\/#primaryimage\"},\"datePublished\":\"2025-08-26T14:45:00+00:00\",\"dateModified\":\"2025-11-07T15:59:13+00:00\",\"description\":\"Corporate support for the concept of diversity, inclusion, and equity (DEI) is currently a hot topic. 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