{"id":181531,"date":"2025-09-25T17:34:00","date_gmt":"2025-09-25T15:34:00","guid":{"rendered":"https:\/\/www.ieseg.fr\/?post_type=news&#038;p=181531"},"modified":"2025-11-07T17:36:02","modified_gmt":"2025-11-07T16:36:02","slug":"overcoming-the-dark-side-of-sustainability-practices","status":"publish","type":"news","link":"https:\/\/www.ieseg.fr\/en\/news\/overcoming-the-dark-side-of-sustainability-practices\/","title":{"rendered":"Overcoming the \u2018dark side\u2019 of sustainability practices"},"content":{"rendered":"\n<p>Your company sets ambitious sustainability goals, hires experts, invests in resources\u2026 yet, not much really changes. Why do so many efforts stall even when the conditions seem ideal? In this video, Professor Lucas AMARAL shares insights from research at the Brazilian subsidiary of a multinational automaker that faced exactly this situation.<\/p>\n\n\n\n<div class=\"wp-container-1 wp-block-buttons\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/sustainability-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read more<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Your company sets ambitious sustainability goals, hires experts, invests in resources\u2026 yet, not much really changes. Why do so many efforts stall even when the conditions seem ideal? In this [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":181532,"menu_order":0,"template":"","news-category":[298],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Overcoming the \u2018dark side\u2019 of sustainability practices - I\u00c9SEG<\/title>\n<meta name=\"description\" content=\"Your company sets ambitious sustainability goals, hires experts, invests in resources\u2026 yet, not much really changes. Why do so many efforts stall even\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ieseg.fr\/en\/news\/overcoming-the-dark-side-of-sustainability-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Overcoming the \u2018dark side\u2019 of sustainability practices - I\u00c9SEG\" \/>\n<meta property=\"og:description\" content=\"Your company sets ambitious sustainability goals, hires experts, invests in resources\u2026 yet, not much really changes. Why do so many efforts stall even\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ieseg.fr\/en\/news\/overcoming-the-dark-side-of-sustainability-practices\/\" \/>\n<meta property=\"og:site_name\" content=\"I\u00c9SEG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-07T16:36:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2025\/11\/cote-obscur-developpement-durable-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alice GOYAU\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@IESEG\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ieseg.fr\/#organization\",\"name\":\"Ieseg\",\"url\":\"https:\/\/www.ieseg.fr\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/edu\/school?id=12453\",\"https:\/\/www.youtube.com\/user\/IESEGChannel\",\"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts\",\"https:\/\/twitter.com\/IESEG\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ieseg.fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg\",\"contentUrl\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg\",\"width\":\"1000\",\"height\":\"311\",\"caption\":\"Ieseg\"},\"image\":{\"@id\":\"https:\/\/www.ieseg.fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ieseg.fr\/#website\",\"url\":\"https:\/\/www.ieseg.fr\/\",\"name\":\"I\u00c9SEG\",\"description\":\"School of Management\",\"publisher\":{\"@id\":\"https:\/\/www.ieseg.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ieseg.fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ieseg.fr\/en\/news\/overcoming-the-dark-side-of-sustainability-practices\/#primaryimage\",\"url\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2025\/11\/cote-obscur-developpement-durable-1.jpg\",\"contentUrl\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2025\/11\/cote-obscur-developpement-durable-1.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ieseg.fr\/en\/news\/overcoming-the-dark-side-of-sustainability-practices\/#webpage\",\"url\":\"https:\/\/www.ieseg.fr\/en\/news\/overcoming-the-dark-side-of-sustainability-practices\/\",\"name\":\"Overcoming the \u2018dark side\u2019 of sustainability practices - I\u00c9SEG\",\"isPartOf\":{\"@id\":\"https:\/\/www.ieseg.fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ieseg.fr\/en\/news\/overcoming-the-dark-side-of-sustainability-practices\/#primaryimage\"},\"datePublished\":\"2025-09-25T15:34:00+00:00\",\"dateModified\":\"2025-11-07T16:36:02+00:00\",\"description\":\"Your company sets ambitious sustainability goals, hires experts, invests in resources\u2026 yet, not much really changes. 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