{"id":181531,"date":"2025-09-25T17:34:00","date_gmt":"2025-09-25T15:34:00","guid":{"rendered":"https:\/\/www.ieseg.fr\/?post_type=news&p=181531"},"modified":"2025-11-07T17:36:02","modified_gmt":"2025-11-07T16:36:02","slug":"overcoming-the-dark-side-of-sustainability-practices","status":"publish","type":"news","link":"https:\/\/www.ieseg.fr\/en\/news\/overcoming-the-dark-side-of-sustainability-practices\/","title":{"rendered":"Overcoming the \u2018dark side\u2019 of sustainability practices"},"content":{"rendered":"\n

Your company sets ambitious sustainability goals, hires experts, invests in resources\u2026 yet, not much really changes. Why do so many efforts stall even when the conditions seem ideal? In this video, Professor Lucas AMARAL shares insights from research at the Brazilian subsidiary of a multinational automaker that faced exactly this situation.<\/p>\n\n\n\n

\n
Read more<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Your company sets ambitious sustainability goals, hires experts, invests in resources\u2026 yet, not much really changes. Why do so many efforts stall even when the conditions seem ideal? In this […]<\/p>\n","protected":false},"author":51,"featured_media":181532,"menu_order":0,"template":"","news-category":[298],"class_list":["post-181531","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-research"],"acf":[],"yoast_head":"\nOvercoming the \u2018dark side\u2019 of sustainability practices - I\u00c9SEG<\/title>\n<meta name=\"description\" content=\"Your company sets ambitious sustainability goals, hires experts, invests in resources\u2026 yet, not much really changes. Why do so many efforts stall even\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ieseg.fr\/en\/news\/overcoming-the-dark-side-of-sustainability-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Overcoming the \u2018dark side\u2019 of sustainability practices - I\u00c9SEG\" \/>\n<meta property=\"og:description\" content=\"Your company sets ambitious sustainability goals, hires experts, invests in resources\u2026 yet, not much really changes. Why do so many efforts stall even\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ieseg.fr\/en\/news\/overcoming-the-dark-side-of-sustainability-practices\/\" \/>\n<meta property=\"og:site_name\" content=\"I\u00c9SEG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-07T16:36:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2025\/11\/cote-obscur-developpement-durable-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@IESEG\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/news\\\/overcoming-the-dark-side-of-sustainability-practices\\\/\",\"url\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/news\\\/overcoming-the-dark-side-of-sustainability-practices\\\/\",\"name\":\"Overcoming the \u2018dark side\u2019 of sustainability practices - I\u00c9SEG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/news\\\/overcoming-the-dark-side-of-sustainability-practices\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/news\\\/overcoming-the-dark-side-of-sustainability-practices\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ieseg.fr\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/cote-obscur-developpement-durable-1.jpg\",\"datePublished\":\"2025-09-25T15:34:00+00:00\",\"dateModified\":\"2025-11-07T16:36:02+00:00\",\"description\":\"Your company sets ambitious sustainability goals, hires experts, invests in resources\u2026 yet, not much really changes. Why do so many efforts stall even\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/news\\\/overcoming-the-dark-side-of-sustainability-practices\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/news\\\/overcoming-the-dark-side-of-sustainability-practices\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/news\\\/overcoming-the-dark-side-of-sustainability-practices\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ieseg.fr\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/cote-obscur-developpement-durable-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ieseg.fr\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/cote-obscur-developpement-durable-1.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/news\\\/overcoming-the-dark-side-of-sustainability-practices\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"I\u00c9SEG\",\"item\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Research & Expertise\",\"item\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/news-category\\\/research\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Overcoming the \u2018dark side\u2019 of sustainability practices\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/\",\"name\":\"I\u00c9SEG\",\"description\":\"School of Management\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/#organization\",\"name\":\"Ieseg\",\"url\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ieseg.fr\\\/wp-content\\\/uploads\\\/IESEG-Logo-2012-rgb.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ieseg.fr\\\/wp-content\\\/uploads\\\/IESEG-Logo-2012-rgb.jpg\",\"width\":\"1000\",\"height\":\"311\",\"caption\":\"Ieseg\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pages\\\/IESEG-School-of-Management\\\/358733860458?fref=ts\",\"https:\\\/\\\/x.com\\\/IESEG\",\"https:\\\/\\\/www.linkedin.com\\\/edu\\\/school?id=12453\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/IESEGChannel\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Overcoming the \u2018dark side\u2019 of sustainability practices - I\u00c9SEG","description":"Your company sets ambitious sustainability goals, hires experts, invests in resources\u2026 yet, not much really changes. Why do so many efforts stall even","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ieseg.fr\/en\/news\/overcoming-the-dark-side-of-sustainability-practices\/","og_locale":"en_US","og_type":"article","og_title":"Overcoming the \u2018dark side\u2019 of sustainability practices - I\u00c9SEG","og_description":"Your company sets ambitious sustainability goals, hires experts, invests in resources\u2026 yet, not much really changes. Why do so many efforts stall even","og_url":"https:\/\/www.ieseg.fr\/en\/news\/overcoming-the-dark-side-of-sustainability-practices\/","og_site_name":"I\u00c9SEG","article_publisher":"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts","article_modified_time":"2025-11-07T16:36:02+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2025\/11\/cote-obscur-developpement-durable-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@IESEG","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ieseg.fr\/en\/news\/overcoming-the-dark-side-of-sustainability-practices\/","url":"https:\/\/www.ieseg.fr\/en\/news\/overcoming-the-dark-side-of-sustainability-practices\/","name":"Overcoming the \u2018dark side\u2019 of sustainability practices - I\u00c9SEG","isPartOf":{"@id":"https:\/\/www.ieseg.fr\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ieseg.fr\/en\/news\/overcoming-the-dark-side-of-sustainability-practices\/#primaryimage"},"image":{"@id":"https:\/\/www.ieseg.fr\/en\/news\/overcoming-the-dark-side-of-sustainability-practices\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2025\/11\/cote-obscur-developpement-durable-1.jpg","datePublished":"2025-09-25T15:34:00+00:00","dateModified":"2025-11-07T16:36:02+00:00","description":"Your company sets ambitious sustainability goals, hires experts, invests in resources\u2026 yet, not much really changes. Why do so many efforts stall even","breadcrumb":{"@id":"https:\/\/www.ieseg.fr\/en\/news\/overcoming-the-dark-side-of-sustainability-practices\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ieseg.fr\/en\/news\/overcoming-the-dark-side-of-sustainability-practices\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ieseg.fr\/en\/news\/overcoming-the-dark-side-of-sustainability-practices\/#primaryimage","url":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2025\/11\/cote-obscur-developpement-durable-1.jpg","contentUrl":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2025\/11\/cote-obscur-developpement-durable-1.jpg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/www.ieseg.fr\/en\/news\/overcoming-the-dark-side-of-sustainability-practices\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"I\u00c9SEG","item":"https:\/\/www.ieseg.fr\/en\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.ieseg.fr\/en\/news\/"},{"@type":"ListItem","position":3,"name":"Research & Expertise","item":"https:\/\/www.ieseg.fr\/en\/news-category\/research\/"},{"@type":"ListItem","position":4,"name":"Overcoming the \u2018dark side\u2019 of sustainability practices"}]},{"@type":"WebSite","@id":"https:\/\/www.ieseg.fr\/en\/#website","url":"https:\/\/www.ieseg.fr\/en\/","name":"I\u00c9SEG","description":"School of Management","publisher":{"@id":"https:\/\/www.ieseg.fr\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ieseg.fr\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ieseg.fr\/en\/#organization","name":"Ieseg","url":"https:\/\/www.ieseg.fr\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ieseg.fr\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg","contentUrl":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg","width":"1000","height":"311","caption":"Ieseg"},"image":{"@id":"https:\/\/www.ieseg.fr\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts","https:\/\/x.com\/IESEG","https:\/\/www.linkedin.com\/edu\/school?id=12453","https:\/\/www.youtube.com\/user\/IESEGChannel"]}]}},"_links":{"self":[{"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/news\/181531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/users\/51"}],"version-history":[{"count":1,"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/news\/181531\/revisions"}],"predecessor-version":[{"id":181536,"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/news\/181531\/revisions\/181536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/media\/181532"}],"wp:attachment":[{"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/media?parent=181531"}],"wp:term":[{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/news-category?post=181531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}