{"id":181580,"date":"2025-11-05T17:59:00","date_gmt":"2025-11-05T16:59:00","guid":{"rendered":"https:\/\/www.ieseg.fr\/news\/ia-metiers-de-la-vente-comment-naviguer-entre-opportunites-et-risques\/"},"modified":"2026-02-16T16:25:23","modified_gmt":"2026-02-16T15:25:23","slug":"ia-metiers-de-la-vente-comment-naviguer-entre-opportunites-et-risques","status":"publish","type":"news","link":"https:\/\/www.ieseg.fr\/en\/news\/ia-metiers-de-la-vente-comment-naviguer-entre-opportunites-et-risques\/","title":{"rendered":"AI &#038; sales professions \u2013 how to navigate between opportunities and risks?"},"content":{"rendered":"\n<p>Artificial intelligence (AI) is profoundly transforming sales professions and the role of sales directors. In this interview, Laurianne SCHMITT and Sandra ARRIV\u00c9 analyze the impact of these technologies as well as the opportunities and risks for the sector. The two experts also offer some tips on how sales directors can incorporate AI into their strategy while maintaining a human and authentic approach.<\/p>\n\n\n\n<div class=\"wp-container-1 wp-block-buttons\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/ai-sales-professions-opportunities-risks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read more<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Artificial intelligence (AI) is profoundly transforming sales professions and the role of sales directors. In this interview, Laurianne SCHMITT and Sandra ARRIV\u00c9 analyze the impact of these technologies as well [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":181577,"menu_order":0,"template":"","news-category":[303,298],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI &amp; sales professions \u2013 how to navigate between opportunities and risks? - I\u00c9SEG<\/title>\n<meta name=\"description\" content=\"Artificial intelligence (AI) is profoundly transforming sales professions and the role of sales directors. In this interview, Laurianne SCHMITT and Sandra\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ieseg.fr\/en\/news\/ia-metiers-de-la-vente-comment-naviguer-entre-opportunites-et-risques\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI &amp; sales professions \u2013 how to navigate between opportunities and risks? - I\u00c9SEG\" \/>\n<meta property=\"og:description\" content=\"Artificial intelligence (AI) is profoundly transforming sales professions and the role of sales directors. 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