{"id":184218,"date":"2025-12-15T17:00:00","date_gmt":"2025-12-15T16:00:00","guid":{"rendered":"https:\/\/www.ieseg.fr\/news\/de-la-vision-a-la-realite-mettre-en-pratique-les-declarations-de-mission-et-de-raison-detre-de-lentreprise\/"},"modified":"2025-12-19T17:40:45","modified_gmt":"2025-12-19T16:40:45","slug":"de-la-vision-a-la-realite-mettre-en-pratique-les-declarations-de-mission-et-de-raison-detre-de-lentreprise","status":"publish","type":"news","link":"https:\/\/www.ieseg.fr\/en\/news\/de-la-vision-a-la-realite-mettre-en-pratique-les-declarations-de-mission-et-de-raison-detre-de-lentreprise\/","title":{"rendered":"From vision to reality: Delivering on corporate mission & purpose statements"},"content":{"rendered":"\n

Many companies invest significant effort in developing mission and purpose statements to guide decision making, inspire employees and promote the organization externally. But how do they ensure that these goals and words are translated into concrete actions across the company?<\/p>\n\n\n\n

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Read article<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Many companies invest significant effort in developing mission and purpose statements to guide decision making, inspire employees and promote the organization externally. But how do they ensure that these goals […]<\/p>\n","protected":false},"author":51,"featured_media":184215,"menu_order":0,"template":"","news-category":[298],"acf":[],"yoast_head":"\nFrom vision to reality: Delivering on corporate mission & purpose statements - I\u00c9SEG<\/title>\n<meta name=\"description\" content=\"Many companies invest significant effort in developing mission and purpose statements to guide decision making, inspire employees and promote the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ieseg.fr\/en\/news\/de-la-vision-a-la-realite-mettre-en-pratique-les-declarations-de-mission-et-de-raison-detre-de-lentreprise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From vision to reality: Delivering on corporate mission & purpose statements - I\u00c9SEG\" \/>\n<meta property=\"og:description\" content=\"Many companies invest significant effort in developing mission and purpose statements to guide decision making, inspire employees and promote the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ieseg.fr\/en\/news\/de-la-vision-a-la-realite-mettre-en-pratique-les-declarations-de-mission-et-de-raison-detre-de-lentreprise\/\" \/>\n<meta property=\"og:site_name\" content=\"I\u00c9SEG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-19T16:40:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2025\/12\/share-your-vision.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1050\" \/>\n\t<meta property=\"og:image:height\" content=\"460\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alice GOYAU\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@IESEG\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ieseg.fr\/#organization\",\"name\":\"Ieseg\",\"url\":\"https:\/\/www.ieseg.fr\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/edu\/school?id=12453\",\"https:\/\/www.youtube.com\/user\/IESEGChannel\",\"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts\",\"https:\/\/twitter.com\/IESEG\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ieseg.fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg\",\"contentUrl\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg\",\"width\":\"1000\",\"height\":\"311\",\"caption\":\"Ieseg\"},\"image\":{\"@id\":\"https:\/\/www.ieseg.fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ieseg.fr\/#website\",\"url\":\"https:\/\/www.ieseg.fr\/\",\"name\":\"I\u00c9SEG\",\"description\":\"School of Management\",\"publisher\":{\"@id\":\"https:\/\/www.ieseg.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ieseg.fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ieseg.fr\/en\/news\/de-la-vision-a-la-realite-mettre-en-pratique-les-declarations-de-mission-et-de-raison-detre-de-lentreprise\/#primaryimage\",\"url\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2025\/12\/share-your-vision.jpg\",\"contentUrl\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2025\/12\/share-your-vision.jpg\",\"width\":1050,\"height\":460},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ieseg.fr\/en\/news\/de-la-vision-a-la-realite-mettre-en-pratique-les-declarations-de-mission-et-de-raison-detre-de-lentreprise\/#webpage\",\"url\":\"https:\/\/www.ieseg.fr\/en\/news\/de-la-vision-a-la-realite-mettre-en-pratique-les-declarations-de-mission-et-de-raison-detre-de-lentreprise\/\",\"name\":\"From vision to reality: Delivering on corporate mission & purpose statements - 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