{"id":184479,"date":"2025-12-23T11:17:00","date_gmt":"2025-12-23T10:17:00","guid":{"rendered":"https:\/\/www.ieseg.fr\/?post_type=news&p=184479"},"modified":"2026-02-16T16:24:58","modified_gmt":"2026-02-16T15:24:58","slug":"mastering-ai-for-strategic-business-success","status":"publish","type":"news","link":"https:\/\/www.ieseg.fr\/en\/news\/mastering-ai-for-strategic-business-success\/","title":{"rendered":"“Mastering AI for Strategic Business Success”: moving beyond the talk about AI to make it a true strategic lever"},"content":{"rendered":"\n

Artificial intelligence is omnipresent in managerial, media, and academic discussions. Amid spectacular promises, ethical concerns, and trends, it is becoming increasingly difficult for decision-makers, students, and educators to distinguish the real strategic challenges of AI from oversimplified or purely technological narratives. This need for clarity is precisely what Mastering AI for Strategic Business Success\u2014the new book by Jonas DEBRULLE<\/a>, Lo\u00efc<\/a> <\/a>PL\u00c9<\/a> (I\u00c9SEG) and Elliroma GARDINER<\/a> (QUT Business School), published by McGraw Hill<\/a>\u2014sets out to address.<\/p>\n\n\n\n

Far from being just another book on the potential of AI, this book offers a structured, rigorous, and actionable reading, allowing readers to understand how and why AI truly transforms business strategies, and above all, how organizations can leverage it for a sustainable competitive advantage in a responsible and ethical manner.<\/p>\n\n\n\n

Linking AI to fundamental strategic decisions<\/h3>\n\n\n\n

What makes the book original is its integrated approach, which closely links AI technologies and business strategy. The chapters alternate and combine technological and strategic perspectives to show how AI capabilities concretely influence organizational choices, business models, and competitive dynamics.<\/p>\n\n\n\n

The book does not just explain what AI is: it shows what it enables strategically, at different levels \u2013 from the macro-environment to operational decisions.<\/p>\n\n\n\n

Concrete examples and reference company cases<\/h3>\n\n\n\n

To illustrate these challenges, the book draws on numerous concrete examples and in-depth case studies from various sectors. It specifically analyzes how organizations such as Netflix, Amazon, Spotify, Ocado, Adecco Group, 9altitudes, NatWest Group, and AlterEos leverage AI to enhance their performance, rethink their operations, or create new sources of value.<\/p>\n\n\n\n

These examples help readers move beyond an abstract view of AI and understand its real and measurable applications.<\/p>\n\n\n\n

A comprehensive and innovative educational system<\/h3>\n\n\n\n

Designed as a true learning tool, the book “Mastering AI for Strategic Business Success”<\/strong> also stands out for the richness of its educational approach. Each chapter includes clearly identified learning objectives, introductory vignettes based on real-life situations, and “Quick Fact,” “Hands On,” “Under the Hood,” and “Key Takeaways” boxes, allowing readers to deepen concepts, understand technical aspects, and take action. Finally, instructors will find case studies, discussion questions, and multiple-choice quizzes, accompanied by supporting materials.<\/p>\n\n\n\n

The book is complemented by access to the McGraw Hill Connect\u00ae platform, which offers simulations, videos, an adaptive SmartBook, a bank of self-graded questions, and short videos of the authors explaining key concepts.<\/p>\n\n\n\n

A progressive and balanced structure<\/h3>\n\n\n\n

The book is organized into eight chapters covering both the fundamentals and strategic implications of AI. This structure allows for a gradual skill development, suitable for both academic use and professional reading.<\/p>\n\n\n\n

“Mastering AI for Strategic Business Success” is already available on the McGraw Hill<\/a> website. <\/p>\n\n\n\n

Read the authors’ interview here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Artificial intelligence is omnipresent in managerial, media, and academic discussions. 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