{"id":186158,"date":"2026-02-03T17:51:00","date_gmt":"2026-02-03T16:51:00","guid":{"rendered":"https:\/\/www.ieseg.fr\/news\/orchestration-parcours-client\/"},"modified":"2026-02-06T18:00:15","modified_gmt":"2026-02-06T17:00:15","slug":"orchestration-parcours-client","status":"publish","type":"news","link":"https:\/\/www.ieseg.fr\/en\/news\/orchestration-parcours-client\/","title":{"rendered":"Orchestrating the customer journey: why and how to implement it?"},"content":{"rendered":"\n<p><em>Customers no longer follow a linear path. They navigate between stores, websites, apps, and social media, interact with dozens of touchpoints, and actively build their own experience instead of following the path laid out for them. Why is this a problem? While customers expect a seamless, personalized experience, most companies remain trapped in their organizational and technological silos, unable to coordinate their different interactions in a coherent manner.<\/em><\/p>\n\n\n\n<div class=\"wp-container-1 wp-block-buttons\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/orchestrating-the-customer-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the article<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Customers no longer follow a linear path. They navigate between stores, websites, apps, and social media, interact with dozens of touchpoints, and actively build their own experience instead of following [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":186155,"menu_order":0,"template":"","news-category":[298],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Orchestrating the customer journey: why and how to implement it? - I\u00c9SEG<\/title>\n<meta name=\"description\" content=\"Customers no longer follow a linear path. They navigate between stores, websites, apps, and social media, interact with dozens of touchpoints, and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ieseg.fr\/en\/news\/orchestration-parcours-client\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orchestrating the customer journey: why and how to implement it? - I\u00c9SEG\" \/>\n<meta property=\"og:description\" content=\"Customers no longer follow a linear path. 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