{"id":24856,"date":"2015-02-05T09:46:55","date_gmt":"2015-02-05T08:46:55","guid":{"rendered":"http:\/\/www.ieseg.fr\/?post_type=news&#038;p=24856"},"modified":"2025-09-10T12:34:04","modified_gmt":"2025-09-10T10:34:04","slug":"future-big-text-analytics-dr-kristof-coussement-interviews-tom-h-c-anderson","status":"publish","type":"news","link":"https:\/\/www.ieseg.fr\/en\/news\/future-big-text-analytics-dr-kristof-coussement-interviews-tom-h-c-anderson\/","title":{"rendered":"The future of (big) \u201ctext analytics\u201d: Dr. Kristof Coussement interviews Tom H.C. Anderson"},"content":{"rendered":"<p><a title=\"Kristof Coussement \" href=\"https:\/\/www.ieseg.fr\/en\/faculty-and-research\/professor\/?id=1530\" target=\"_blank\" rel=\"noopener\">Dr. Kristof Coussement<\/a>, Professor in Marketing Analytics at I\u00c9SEG School of Management and Academic Director of the School\u2019s MSc in Big Data Analytics for Business, recently interviewed Tom H. C. Anderson, Managing Partner and Founder of Anderson Analytics, on a series of issues related to \u201ctext analytics\u201d.<\/p>\n<p>Text analytics refers to the application of text mining techniques to help provide strategic insights in a variety of business\/industry sectors (for example in terms of marketing \/market research).<\/p>\n<p>In 2005 Anderson Analytics became the first in the market research and consumer insights industry to leverage modern text analytics, and has won several awards for its work in the text mining field. It recently launched a new next generation text analytics platform called OdinText that has been featured in several high-profile industry case studies.<\/p>\n<p>Read the full interview on <a title=\"Interview with Tom H.C Anderson\" href=\"http:\/\/www.kristofcoussement.com\/bright-future-analysis-big-textual-information-sources\/\">Dr. Coussement\u2019s website<\/a>.<\/p>\n<p>More information on I\u00c9SEG\u2019s <a title=\"MSc in Big Data Analytics for Business\" href=\"https:\/\/www.ieseg.fr\/en\/programs\/masters-science\/msc-big-data\/\">MSc programme in Big Data Analytics for Business<\/a>.<\/p>\n<p><em>Dr. Coussement will also be organizing a series of webinars for those interested in finding out more about the program, the first of which will be on <strong>25 February<\/strong>. Details on how to register are available on the <a href=\"https:\/\/www.ieseg.fr\/en\/programs\/masters-science\/msc-big-data\/\">program website<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dr. Kristof Coussement, Professor in Marketing Analytics at I\u00c9SEG School of Management and Academic Director of the School\u2019s MSc in Big Data Analytics for Business, recently interviewed Tom H. C. [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"menu_order":0,"template":"","news-category":[298],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The future of (big) \u201ctext analytics\u201d: Dr. Kristof Coussement interviews Tom H.C. 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