I\u00c9SEG Lille, winner of the 2015 Auchan Challenge - I\u00c9SEG<\/title>\n<meta name=\"description\" content=\"In May, a team of students from the I\u00c9SEG campus in Lille won the 2015 edition of the Auchan Challenge. Organized by Auchan, a total of 26 business\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ieseg.fr\/en\/news\/ieseg-lille-winner-of-the-2015-auchan-challenge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I\u00c9SEG Lille, winner of the 2015 Auchan Challenge - I\u00c9SEG\" \/>\n<meta property=\"og:description\" content=\"In May, a team of students from the I\u00c9SEG campus in Lille won the 2015 edition of the Auchan Challenge. 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{"id":31135,"date":"2015-06-08T13:56:12","date_gmt":"2015-06-08T11:56:12","guid":{"rendered":"http:\/\/www.ieseg.fr\/?post_type=news&p=31135"},"modified":"2015-06-08T13:56:12","modified_gmt":"2015-06-08T11:56:12","slug":"ieseg-lille-winner-of-the-2015-auchan-challenge","status":"publish","type":"news","link":"https:\/\/www.ieseg.fr\/en\/news\/ieseg-lille-winner-of-the-2015-auchan-challenge\/","title":{"rendered":"I\u00c9SEG Lille, winner of the 2015 Auchan Challenge"},"content":{"rendered":"

In May, a team of students from the I\u00c9SEG campus in Lille won the 2015 edition of the Auchan Challenge<\/a>.<\/p>\n

Organized by Auchan, a total of 26 business schools and universities worked on cases submitted by the hypermarkets in their regions. In each of the five regional branches of Auchan a finalist was nominated.<\/p>\n

$\"equipe$ The 5 teams that went through to the final in May worked on the resolution of a case study on the attractiveness of traditional fresh products for the youth market, which is a real business issue for Auchan. The students, in addition to their own personal and academic knowledge, were also supported for a limited time by their marketing professor.<\/p>\n

At the end of the final, the team of I\u00c9SEG Lille students were named the winners of the 2015 Auchan National Challenge.<\/p>\n","protected":false},"excerpt":{"rendered":"