Lutti teams up with I\u00c9SEG to work on marketing cases - I\u00c9SEG<\/title>\n<meta name=\"description\" content=\"As part of their Marketing Management course, students in the 2nd year of the Grande \u00c9cole program have been working on marketing cases related to brands\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ieseg.fr\/en\/news\/lutti-teams-up-with-ieseg-to-work-on-marketing-cases\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lutti teams up with I\u00c9SEG to work on marketing cases - I\u00c9SEG\" \/>\n<meta property=\"og:description\" content=\"As part of their Marketing Management course, students in the 2nd year of the Grande \u00c9cole program have been working on marketing cases related to brands\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ieseg.fr\/en\/news\/lutti-teams-up-with-ieseg-to-work-on-marketing-cases\/\" \/>\n<meta property=\"og:site_name\" content=\"I\u00c9SEG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-30T08:53:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2016\/11\/Cwpe30WXAAA_9Zy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andrew Miller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@IESEG\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ieseg.fr\/#organization\",\"name\":\"Ieseg\",\"url\":\"https:\/\/www.ieseg.fr\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/edu\/school?id=12453\",\"https:\/\/www.youtube.com\/user\/IESEGChannel\",\"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts\",\"https:\/\/twitter.com\/IESEG\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ieseg.fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg\",\"contentUrl\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg\",\"width\":\"1000\",\"height\":\"311\",\"caption\":\"Ieseg\"},\"image\":{\"@id\":\"https:\/\/www.ieseg.fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ieseg.fr\/#website\",\"url\":\"https:\/\/www.ieseg.fr\/\",\"name\":\"I\u00c9SEG\",\"description\":\"School of Management\",\"publisher\":{\"@id\":\"https:\/\/www.ieseg.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ieseg.fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ieseg.fr\/en\/news\/lutti-teams-up-with-ieseg-to-work-on-marketing-cases\/#primaryimage\",\"url\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2016\/11\/Cwpe30WXAAA_9Zy.jpg\",\"contentUrl\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2016\/11\/Cwpe30WXAAA_9Zy.jpg\",\"width\":800,\"height\":400},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ieseg.fr\/en\/news\/lutti-teams-up-with-ieseg-to-work-on-marketing-cases\/#webpage\",\"url\":\"https:\/\/www.ieseg.fr\/en\/news\/lutti-teams-up-with-ieseg-to-work-on-marketing-cases\/\",\"name\":\"Lutti teams up with I\u00c9SEG to work on marketing cases - 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{"id":42536,"date":"2016-03-29T10:20:03","date_gmt":"2016-03-29T08:20:03","guid":{"rendered":"http:\/\/www.ieseg.fr\/en\/?post_type=news&p=42536"},"modified":"2018-05-30T10:53:21","modified_gmt":"2018-05-30T08:53:21","slug":"lutti-teams-up-with-ieseg-to-work-on-marketing-cases","status":"publish","type":"news","link":"https:\/\/www.ieseg.fr\/en\/news\/lutti-teams-up-with-ieseg-to-work-on-marketing-cases\/","title":{"rendered":"Lutti teams up with I\u00c9SEG to work on marketing cases"},"content":{"rendered":"

As part of their Marketing Management course, students in the 2nd year of the Grande \u00c9cole program <\/a>have been working on marketing cases related to brands of the leading confectionery company Lutti.<\/p>\n

$\"Lutti\"$ Divided into around 50\u00a0 teams, they were asked to focus on different brands from the Lutti range of candies (Magnificat, Arlequin, Surffizz, Bubbliz Bomb\u2026), looking at possibilities for launching new products, and defining their marketing strategy.<\/p>\n

At the end of the course, each team submitted a short presentation to the Lutti marketing team, which then selected their preferred proposal for each of the brands and provided feedback to students on winning proposals.<\/p>\n

Dr Veronique Pauwels- Delassus<\/a>, Marketing professor who coordinates this course, explains: \u201cThe course was designed to enable our students to have the opportunity to apply the theory they are learning to real marketing cases.\u201d<\/p>\n

Capucine Richard, marketing manager at Lutti, says: \u201cWe thank I\u00c9SEG students for their excellent ideas. Some were very creative while others were less creative but potentially profitable. This is a great\u00a0way for students to study marketing as professionals working in marketing have to pitch proposals to their manager. \u00a0Therefore, it gives them the possibility to practice formulating a proposal which should aim to be creative, but also profitable and feasible.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"