I\u00c9SEG launches \u00ab Big Data & Digital Banking \u00bb Chair with the support of Cr\u00e9dit Agricole Nord de France - I\u00c9SEG<\/title>\n<meta name=\"description\" content=\"I\u00c9SEG and Cr\u00e9dit Agricole Nord de France have announced the launch of the \u00ab Big Data-Digital Banking \u00bb Chair that will incorporate an applied research program\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ieseg.fr\/en\/news\/ieseg-launches-big-data-digital-banking-chair\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I\u00c9SEG launches \u00ab Big Data & Digital Banking \u00bb Chair with the support of Cr\u00e9dit Agricole Nord de France - I\u00c9SEG\" \/>\n<meta property=\"og:description\" content=\"I\u00c9SEG and Cr\u00e9dit Agricole Nord de France have announced the launch of the \u00ab Big Data-Digital Banking \u00bb Chair that will incorporate an applied research program\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ieseg.fr\/en\/news\/ieseg-launches-big-data-digital-banking-chair\/\" \/>\n<meta property=\"og:site_name\" content=\"I\u00c9SEG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2016\/10\/CANDF-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"279\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andrew Miller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@IESEG\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ieseg.fr\/#organization\",\"name\":\"Ieseg\",\"url\":\"https:\/\/www.ieseg.fr\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/edu\/school?id=12453\",\"https:\/\/www.youtube.com\/user\/IESEGChannel\",\"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts\",\"https:\/\/twitter.com\/IESEG\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ieseg.fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg\",\"contentUrl\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg\",\"width\":\"1000\",\"height\":\"311\",\"caption\":\"Ieseg\"},\"image\":{\"@id\":\"https:\/\/www.ieseg.fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ieseg.fr\/#website\",\"url\":\"https:\/\/www.ieseg.fr\/\",\"name\":\"I\u00c9SEG\",\"description\":\"School of Management\",\"publisher\":{\"@id\":\"https:\/\/www.ieseg.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ieseg.fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ieseg.fr\/en\/news\/ieseg-launches-big-data-digital-banking-chair\/#primaryimage\",\"url\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2016\/10\/CANDF-1.jpg\",\"contentUrl\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2016\/10\/CANDF-1.jpg\",\"width\":600,\"height\":279},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ieseg.fr\/en\/news\/ieseg-launches-big-data-digital-banking-chair\/#webpage\",\"url\":\"https:\/\/www.ieseg.fr\/en\/news\/ieseg-launches-big-data-digital-banking-chair\/\",\"name\":\"I\u00c9SEG launches \u00ab Big Data & Digital Banking \u00bb Chair with the support of Cr\u00e9dit Agricole Nord de France - 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{"id":49589,"date":"2016-10-10T15:16:32","date_gmt":"2016-10-10T13:16:32","guid":{"rendered":"http:\/\/www.ieseg.fr\/en\/?post_type=news&p=49589"},"modified":"2016-10-10T15:16:32","modified_gmt":"2016-10-10T13:16:32","slug":"ieseg-launches-big-data-digital-banking-chair","status":"publish","type":"news","link":"https:\/\/www.ieseg.fr\/en\/news\/ieseg-launches-big-data-digital-banking-chair\/","title":{"rendered":"I\u00c9SEG launches \u00ab Big Data & Digital Banking \u00bb Chair with the support of Cr\u00e9dit Agricole Nord de France"},"content":{"rendered":"

$\"Cr\u00e9dit$ I\u00c9SEG and Cr\u00e9dit Agricole Nord de France have announced the launch of the \u00ab Big Data-Digital Banking \u00bb Chair that will incorporate an applied research program developed by the School and its Center for Marketing Analytics, ICMA<\/a>.<\/p>\n

The research program will include an innovative project focusing on the contribution of big data to customer relation management and digital marketing. A doctoral candidate\u2019s work will focus on enriching and exploiting anonymized data to explore and improve the customer experience (and which is carried out in the framework of the company\u2019s charter of ethics relating to data).<\/p>\n

In addition to his research on business models relating to \u2018connected insurance\u2019 and the take up of \u2018connected objects\u2019, Yvon Moysan<\/a>, a lecturer in digital marketing at I\u00c9SEG, is leading a series of workshops with Cr\u00e9dit Agricole Nord de France and different entities of the Cr\u00e9dit Agricole Group. These are designed to help participants share best practices and experience on topics related to digital banking (connected objects, big data\u2026).\u00a0 They will also permit exchanges and reflections on these topics and will help facilitate the transition between the research topics and the operational roll out of initiatives in the future.<\/p>\n

$\"logo_site\"$ “Big Data is creating new opportunities to serve customers and bank employees better. Applications include the customization of client services, fraud detection, and improved customer advice. We are\u00a0delighted to bring the analytical expertise of ICMA to this Chair which is supported by Cr\u00e9dit Agricole\u201d, explain Dr. Koen De Bock <\/a>and Dr. Kristof Coussement<\/a>, marketing professors at IESEG and co-directors of ICMA.<\/p>\n

In terms of educational opportunities, the Chair will support the future development of the Master of Science in “Big Data Analytics for Business” which this year welcomes more than 20 participants.<\/p>\n

“We are delighted to expand our longstanding collaboration with Cr\u00e9dit Agricole Nord de France. Such projects, developed with businesses, \u00a0are essential for disseminating innovative knowledge and for developing academic expertise that responds to current business challenges. Chairs such as these also help to develop the learning experience for students and managers who come to I\u00c9SEG, ” explains Sophie Gu\u00e9rin, Director of Corporate Relations at I\u00c9SEG.<\/p>\n

“Cr\u00e9dit Agricole Nord de France is deighted to support I\u00c9SEG\u2019s new Big Data\u00a0– Digital Banking Chair. The Chair will explore the uses of datascience in its scientific dimensions (applied statistics and machine learning), marketing and ethics. The ability of I\u00c9SEG to conduct applied transdisciplinary research, in particular by cooperating with the law faculty and ethicists from the Universit\u00e9 Catholique de Lille, is particularly rewarding for students, teachers and businesses, and will be profitable, we hope, for customers, \u201cnotes Thierry Lebrun, from Cr\u00e9dit Agricole Nord de France.<\/p>\n","protected":false},"excerpt":{"rendered":"