{"id":69667,"date":"2018-04-18T14:54:03","date_gmt":"2018-04-18T12:54:03","guid":{"rendered":"https:\/\/www.ieseg.fr\/?post_type=news&#038;p=69667\/"},"modified":"2025-09-10T12:25:11","modified_gmt":"2025-09-10T10:25:11","slug":"danone-product-brand-innovation-challenge","status":"publish","type":"news","link":"https:\/\/www.ieseg.fr\/en\/news\/danone-product-brand-innovation-challenge\/","title":{"rendered":"I\u00c9SEG students work with Danone on product &#038; brand innovation challenge"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"img-responsive alignleft wp-image-66460 size-medium\" src=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2018\/01\/Promenade-de-lArche-Campus-de-Paris-300x212.jpg\" alt=\"promenade-de-larche-campus-de-paris\" width=\"300\" height=\"212\" srcset=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2018\/01\/Promenade-de-lArche-Campus-de-Paris-300x212.jpg 300w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2018\/01\/Promenade-de-lArche-Campus-de-Paris-768x543.jpg 768w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2018\/01\/Promenade-de-lArche-Campus-de-Paris-1024x724.jpg 1024w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2018\/01\/Promenade-de-lArche-Campus-de-Paris-150x106.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>In the framework of the School\u2019s partnership with Danone, nearly 400 2<sup>nd<\/sup> year students on the <a href=\"https:\/\/www.ieseg.fr\/en\/programs\/masters-science\/grande-ecole-programme-5-years\/\">Grande Ecole program<\/a> have been working on real product and brand innovation challenges supplied by this leading international food company.<\/p>\n<p>As part of their marketing management course, they have been split into small groups, of around 5 students, to work on issues related to different dairy brands within the Danone portfolio; Actimel, Activia, Taillefine, Danette and Velout\u00e9 Fruix.<\/p>\n<p>Following a presentation of the dairy food market and the company\u2019s objectives in this domain, the students were asked to look at ways to innovate for the different brands (whether in terms of potential new products, target consumers, or branding).<\/p>\n<p>Each group will have to present a summary of their findings, which will be submitted to the company who will then select the winning ideas. These are due to be announced during the School\u2019s next Graduation ceremony (19 May 2018), which is being<img loading=\"lazy\" class=\"size-medium wp-image-69475 alignright\" src=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2018\/04\/DANONE_LOGO_HORIZONTAL-300x131.png\" alt=\"danone_logo_horizontal\" width=\"300\" height=\"131\" srcset=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2018\/04\/DANONE_LOGO_HORIZONTAL-300x131.png 300w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2018\/04\/DANONE_LOGO_HORIZONTAL-150x65.png 150w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2018\/04\/DANONE_LOGO_HORIZONTAL.png 344w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/> <a href=\"https:\/\/www.ieseg.fr\/en\/news\/danone-sponsor-of-the-ieseg-graduating-classes\/\">sponsored by Danone<\/a>, represented by I\u00c9SEG alumnus Bruno de Fougeroux (General Manager Danone Water France &amp; Benelux).<\/p>\n<p>Professor <a href=\"https:\/\/www.ieseg.fr\/enseignement-et-recherche\/enseignant\/?id=1276\">V\u00e9ronique Pauwels<\/a>, who is responsible for this course, explains: \u201cThis is a fantastic opportunity for students to work on real marketing and innovation challenges with a leading global company. This will provide them with extremely valuable experience for their future careers. We are very grateful to Danone for this collaboration and look forward to their feedback on our students\u2019 proposals.\u201d<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the framework of the School\u2019s partnership with Danone, nearly 400 2nd year students on the Grande Ecole program have been working on real product and brand innovation challenges supplied [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":69717,"menu_order":0,"template":"","news-category":[195,297,60],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>I\u00c9SEG students work with Danone on product &amp; brand innovation challenge - I\u00c9SEG<\/title>\n<meta name=\"description\" content=\"Nearly 400 2nd year students on the Grande Ecole program have been working on real product and brand innovation challenges supplied by Danone.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ieseg.fr\/en\/news\/danone-product-brand-innovation-challenge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I\u00c9SEG students work with Danone on product &amp; 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