{"id":70653,"date":"2018-05-25T13:18:46","date_gmt":"2018-05-25T11:18:46","guid":{"rendered":"https:\/\/www.ieseg.fr\/?post_type=news&p=70653\/"},"modified":"2018-05-25T13:20:29","modified_gmt":"2018-05-25T11:20:29","slug":"komorebi-an-ethical-and-responsible-brand","status":"publish","type":"news","link":"https:\/\/www.ieseg.fr\/en\/news\/komorebi-an-ethical-and-responsible-brand\/","title":{"rendered":"Komorebi: an ethical and responsible brand, created by two I\u00c9SEG students"},"content":{"rendered":"
\"komorebi\"

Valentin DENIEUL et Julien MOUSSALLI<\/p><\/div>\n

For Julien Moussalli and Valentin Denieul, two I\u00c9SEG students, their entrepreneurial story began when they decided to go on an academic exchange in India, a country known for its role in the worldwide textile industry.<\/p>\n

The idea to start \u201cKomorebi,\u201d their brand of t-shirts, was born in August 2015, after they visited a cotton field in Tirupur, Southeast India, and a cooperative of natural cotton producers. Both students decided to stay a while to study this cooperative\u2019s business costs and their way of doing things.<\/p>\n

\u201cWe met Mr. Raja, who manages a small textile manufacturer cooperative, on a train ride,\u201d Valentin explained. \u201cThe artisans were working and living there in harmony, and all of them were living in the shantytown of Dharavi (in the heart of Mumbai). Their values were like ours, and we decided to launch our project with them. We spent three months in a factory, working next to artisans to create Komorebi t-shirts.\u201dThe distinctive trademark of these t-shirts (made of natural cotton, without fertilizers or pesticides) is the flags embroidered next to the heart. \u201cIt\u2019s not only about wearing the flag from your own country, but also that of your neighbor. It\u2019s also about discovering the beauty and wealth of cultures and nations that we may not already know about,\u201d the two students explain.<\/p>\n

Similarly, they also wanted their project to have a humanitarian aspect, by providing access to education. They thus developed a partnership with a school situated in the heart of Dharavi.<\/p>\n

For every t-shirt sold, Komorebi finances a complete scholastic kit for the children who attend this school. Komorebi then conducts follow-up work and renews the material when needed in order to accompany the students in the long term. In addition to the kits, Komorebi renovated the school\u2019s common areas in January 2017, and would like to be able to do this again.<\/p>\n

Since the launch of its t-shirts, the brand Komorebi has expanded with the launch of a line of caps and accessories available at: https:\/\/komorebiworld.com<\/a>\/. They hope to develop other products in the future, particularly leather travel goods.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

For Julien Moussalli and Valentin Denieul, two I\u00c9SEG students, their entrepreneurial story began when they decided to go on an academic exchange in India, a country known for its role […]<\/p>\n","protected":false},"author":51,"featured_media":69581,"menu_order":0,"template":"","news-category":[178,163,60],"acf":[],"yoast_head":"\nKomorebi: an ethical and responsible brand, created by two I\u00c9SEG students - I\u00c9SEG<\/title>\n<meta name=\"description\" content=\"For Julien Moussalli and Valentin Denieul, two I\u00c9SEG students, their entrepreneurial story began when they decided to go on an academic exchange in India.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ieseg.fr\/en\/news\/komorebi-an-ethical-and-responsible-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Komorebi: an ethical and responsible brand, created by two I\u00c9SEG students - 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