﻿{"id":72868,"date":"2018-08-31T11:16:45","date_gmt":"2018-08-31T09:16:45","guid":{"rendered":"https:\/\/www.ieseg.fr\/?post_type=news&#038;p=72868\/"},"modified":"2019-02-19T11:49:27","modified_gmt":"2019-02-19T10:49:27","slug":"responsibility-seminar","status":"publish","type":"news","link":"https:\/\/www.ieseg.fr\/en\/news\/responsibility-seminar\/","title":{"rendered":"\u201cResponsibility Seminar\u201d: I\u00c9SEG teaches its new 1st-year students about responsible communication"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"img-responsive alignleft wp-image-72856 size-medium\" title=\"responsibility\" src=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2018\/08\/Responsibility-Day-photo-300x200.jpg\" alt=\"responsibility-day-photo\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2018\/08\/Responsibility-Day-photo-300x200.jpg 300w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2018\/08\/Responsibility-Day-photo-768x512.jpg 768w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2018\/08\/Responsibility-Day-photo-1024x683.jpg 1024w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2018\/08\/Responsibility-Day-photo-150x100.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Every year, I\u00c9SEG organizes a seminar with a responsibility\/corporate social responsibility (CSR)-related pedagogical challenge during the first week of the academic year for new students in the first year of the <a href=\"https:\/\/www.ieseg.fr\/en\/programs\/masters-science\/grande-ecole-programme-5-years\/\">Grande Ecole Program<\/a>. This seminar aims to increase students\u2019 awareness about the impact of their actions on society and in the world in general. It also sensitizes them to issues relating to ethics, social responsibility, all the while teaching them to work collectively.<\/p>\n<p>Around 800 students participated in the two-day responsible communication challenge on both campuses (Lille and Paris).<\/p>\n<p>Divided into groups of 8 to 12, their mission was to propose a coherent set of actions in terms of responsible communication for a fictive company. In order to do this, each student had a particular role: writer, information collector, presenter, monitor\/manager of the ethical dimension of the project, innovation manager, and general program administrator.<\/p>\n<p>Together, they had to brainstorm about issues such as:<br \/>\n\u2022 Customer prevention and awareness campaigns concerning the use of products and services,<br \/>\n\u2022 The respectful use of clients\u2019 data,<br \/>\n\u2022 Ecological awareness in communication tools.<\/p>\n<p>Each group had the possibility of obtaining additional information through access to a decentralized headquarters, made up of professors and students of other years from the program, where they could ask questions if needed in order to go about their mission.<\/p>\n<p><img loading=\"lazy\" class=\"img-responsibility alignright wp-image-72861 size-medium\" title=\"responsibility\" src=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2018\/08\/Responsibility-Day-2-300x200.jpg\" alt=\"responsibility-day-2\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2018\/08\/Responsibility-Day-2-300x200.jpg 300w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2018\/08\/Responsibility-Day-2-768x512.jpg 768w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2018\/08\/Responsibility-Day-2-1024x683.jpg 1024w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2018\/08\/Responsibility-Day-2-150x100.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>At the end of these two days, the teams turned in their recommendations and presented their results in front of a jury of professors. This jury chose the six winning teams on each campus, and awarded a special prize to two additional teams.<\/p>\n<h4>Testimonial from Sabine Choquet, a researcher who has jointly been in charge of this challenge:<\/h4>\n<p>\u201cThis year, we decided to work on a current issue that affects companies, as well as society as a whole. Responsible communication provides the public with complete, clear, trustworthy, pertinent and verifiable information. It takes into account its impact on the community and the environment. Similarly, it aims to minimize negative effects in terms of the environment, and to have positive economic and social benefits. Beyond the CSR aspect, this activity aims to teach students to work collectively, to be aware of the impact of their actions and their decisions (on their environment), to vary their sources of information and to be curious in order to enrich their responses.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every year, I\u00c9SEG organizes a seminar with a responsibility\/corporate social responsibility (CSR)-related pedagogical challenge during the first week of the academic year for new students in the first year of [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":72866,"menu_order":0,"template":"","news-category":[195,103,76,60],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cResponsibility Seminar\u201d: I\u00c9SEG teaches its new 1st-year students about responsible communication - I\u00c9SEG<\/title>\n<meta name=\"description\" content=\"Every year, I\u00c9SEG organizes a seminar with a responsibility\/(CSR)-related pedagogical challenge during the first week of the academic year\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ieseg.fr\/en\/news\/responsibility-seminar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cResponsibility Seminar\u201d: I\u00c9SEG teaches its new 1st-year students about responsible communication - 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