{"id":81935,"date":"2019-06-07T09:45:50","date_gmt":"2019-06-07T07:45:50","guid":{"rendered":"https:\/\/www.ieseg.fr\/?post_type=news&#038;p=81935\/"},"modified":"2025-08-26T12:03:11","modified_gmt":"2025-08-26T10:03:11","slug":"activities-big-data-digital-banking-chair-with-credit-agricole-nord-de-france","status":"publish","type":"news","link":"https:\/\/www.ieseg.fr\/en\/news\/activities-big-data-digital-banking-chair-with-credit-agricole-nord-de-france\/","title":{"rendered":"A look back at the activities of the Big Data &#038; Digital Banking Chair with Cr\u00e9dit Agricole Nord de France"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"size-medium wp-image-81946 alignright\" src=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2019\/06\/Cr\u00e9dit-Agricole-300x135.jpg\" alt=\"Cr\u00e9dit Agricole\" width=\"300\" height=\"135\" srcset=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2019\/06\/Cr\u00e9dit-Agricole-300x135.jpg 300w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2019\/06\/Cr\u00e9dit-Agricole-150x68.jpg 150w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2019\/06\/Cr\u00e9dit-Agricole-378x171.jpg 378w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2019\/06\/Cr\u00e9dit-Agricole.jpg 620w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Three years ago, I\u00c9SEG and the <a href=\"https:\/\/www.credit-agricole.fr\/ca-norddefrance\/particulier.html\" target=\"_blank\" rel=\"noopener\"><em>Cr\u00e9dit Agricole Nord de France<\/em><\/a> (or CANDF) created a \u201cBig Data &amp; Digital Banking Chair\u201d, which incorporates an applied research program developed by the School and its Center for Marketing Analytics (ICMA \u2013 <a href=\"http:\/\/icma.ieseg.fr\/\">I\u00c9SEG Center for Marketing Analytics<\/a>).<\/p>\n<p>A few months before the end of this collaboration, we look back at some of the main activities undertaken:<\/p>\n<p><strong>Applied and academic research: new applications for the bank and dissemination of results<\/strong><\/p>\n<p>The research part of the new Chair concentrated, for example, on an innovative project on the contribution of big data in developing customer relation management and digital marketing. Arno de Caigny, a doctoral candidate at the School, worked in particular on the enrichment and use of textual data to explore and improve customer paths, better anticipate them and interact proactively by incorporating the framework of <em>Cr\u00e9dit Agricole&#8217;s<\/em> Data Ethics Charter.<\/p>\n<p>In collaboration with Prof. Kristof Coussement, founder of the ICMA, his research allowed for the creation of new prediction models by using machine learning and deep learning methods. This may help the CANDF to better manage and anticipate the needs of their clients. On the academic research level, the two researchers also used their work to publish three articles in some of the best scientific reviews worldwide in the area of \u201coperational research\u201d. They also presented at research conferences in order to share their work with academic experts in the sector.<\/p>\n<p><strong>Workshops to engage in good practices at CANDF and the Groupe Cr\u00e9dit Agricole<\/strong><\/p>\n<p>In addition to these research activities, Yvon Moysan, Academic Director for the <a href=\"https:\/\/www.ieseg.fr\/programmes\/masters-science\/programme-grande-ecole\/master-alternance\/digital-marketing-innovation\/\">Master in Digital Marketing and Innovation<\/a> and expert in digital banking at I\u00c9SEG, also led a series of workshops at <em>Cr\u00e9dit Agricole Nord de France<\/em> and at different entities of the <em>Groupe Cr\u00e9dit Agricole<\/em>.<\/p>\n<p>With an objective to share good practices and feedback from <em>Cr\u00e9dit Agricole<\/em> about digital banking (connected objects, big data, artificial intelligence, etc.), these workshops also fueled the overall reflection on these subjects by analyzing different initiatives on an international level and\/or by having external stakeholders in this ecosystem talk about their experience (Fintech, SSII, etc.).<\/p>\n<p>In December 2017, he led a workshop on artificial intelligence and virtual assistants for participants from <em>Cr\u00e9dit Agricole Nord de France<\/em>. Participants were shown ways that this can be used in various sectors, such as the movie industry, retail, and publicity, along with the banking and insurance domains. In order to do this, a number of practical cases about customer relationships, product offering and services, along with the fight against fraud, were shared. For this occasion, five Master of Science in Investment Banking &amp; Capital Markets students presented their FinTech project, which had been developed during their \u201cDigital Banking and Fintech\u201d course, in front of around 30 <em>Cr\u00e9dit Agricole Nord de France<\/em> executives.<\/p>\n<p>Based on their own personal difficulties related to purchasing and selling cryptocurrencies (several transactional platforms used for a single transaction, missing information, complicated account maintenance, etc.) and on the Boursorama success story, these students had the idea to put forward FinTech Crytex: a centralized platform combining existing cryptocurrencies, a source of financial information and analysis, all based on the reputation of <em>Cr\u00e9dit Agricole Nord de France.<\/em><\/p>\n<h4>Implication in School life<\/h4>\n<p>The Chair\u2019s activities also contributed to different pedagogical initiatives at the School, such as hackathons for the <a href=\"http:\/\/www.ieseg.fr\/programmes\/msc-big-data\/\">Master of Science in Big Data Analytics for Business<\/a> on I\u00c9SEG\u2019s Lille campus.<\/p>\n<p>This \u2018data science\u2019 challenge aimed to provide students with the opportunity to work on issues identified by <em>Cr\u00e9dit Agricole<\/em> by using different techniques and methodologies learned during their program. <em>Cr\u00e9dit Agricole<\/em> also participated in the hackathon organized by the Master Digital Marketing and Innovation Master students on the I\u00c9SEG Paris campus. The business issue concerned opportunities offered by connected objects, notably in the insurance sector.<\/p>\n<p><em>Cr\u00e9dit Agricole Nord de France<\/em> is also very involved in different School activities, such as career fairs, conferences, recruitment sessions, etc., and welcomes numerous I\u00c9SEG interns and alumni. Two of the bank\u2019s collaborators also received their Executive MBA from the School in March 2019.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Three years ago, I\u00c9SEG and the Cr\u00e9dit Agricole Nord de France (or CANDF) created a \u201cBig Data &amp; Digital Banking Chair\u201d, which incorporates an applied research program developed by the [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":81946,"menu_order":0,"template":"","news-category":[56,298,293],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A look back at the activities of the Big Data &amp; Digital Banking Chair with Cr\u00e9dit Agricole Nord de France - I\u00c9SEG<\/title>\n<meta name=\"description\" content=\"I\u00c9SEG and the Cr\u00e9dit Agricole Nord de France (or CANDF) created a \u201cBig Data &amp; Digital Banking Chair\u201d incorporates an applied research program.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ieseg.fr\/en\/news\/activities-big-data-digital-banking-chair-with-credit-agricole-nord-de-france\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A look back at the activities of the Big Data &amp; Digital Banking Chair with Cr\u00e9dit Agricole Nord de France - I\u00c9SEG\" \/>\n<meta property=\"og:description\" content=\"I\u00c9SEG and the Cr\u00e9dit Agricole Nord de France (or CANDF) created a \u201cBig Data &amp; Digital Banking Chair\u201d incorporates an applied research program.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ieseg.fr\/en\/news\/activities-big-data-digital-banking-chair-with-credit-agricole-nord-de-france\/\" \/>\n<meta property=\"og:site_name\" content=\"I\u00c9SEG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-26T10:03:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2019\/06\/Cr\u00e9dit-Agricole.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alice GOYAU\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@IESEG\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ieseg.fr\/#organization\",\"name\":\"Ieseg\",\"url\":\"https:\/\/www.ieseg.fr\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/edu\/school?id=12453\",\"https:\/\/www.youtube.com\/user\/IESEGChannel\",\"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts\",\"https:\/\/twitter.com\/IESEG\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ieseg.fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg\",\"contentUrl\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg\",\"width\":\"1000\",\"height\":\"311\",\"caption\":\"Ieseg\"},\"image\":{\"@id\":\"https:\/\/www.ieseg.fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ieseg.fr\/#website\",\"url\":\"https:\/\/www.ieseg.fr\/\",\"name\":\"I\u00c9SEG\",\"description\":\"School of Management\",\"publisher\":{\"@id\":\"https:\/\/www.ieseg.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ieseg.fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ieseg.fr\/en\/news\/activities-big-data-digital-banking-chair-with-credit-agricole-nord-de-france\/#primaryimage\",\"url\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2019\/06\/Cr\u00e9dit-Agricole.jpg\",\"contentUrl\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2019\/06\/Cr\u00e9dit-Agricole.jpg\",\"width\":620,\"height\":280},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ieseg.fr\/en\/news\/activities-big-data-digital-banking-chair-with-credit-agricole-nord-de-france\/#webpage\",\"url\":\"https:\/\/www.ieseg.fr\/en\/news\/activities-big-data-digital-banking-chair-with-credit-agricole-nord-de-france\/\",\"name\":\"A look back at the activities of the Big Data & Digital Banking Chair with Cr\u00e9dit Agricole Nord de France - 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