{"id":89732,"date":"2020-03-25T07:45:17","date_gmt":"2020-03-25T06:45:17","guid":{"rendered":"https:\/\/www.ieseg.fr\/?post_type=news&#038;p=89732\/"},"modified":"2020-03-25T09:13:14","modified_gmt":"2020-03-25T08:13:14","slug":"les-appretes-a-responsible-fashion-startup-born-out-of-a-long-ieseg-friendship","status":"publish","type":"news","link":"https:\/\/www.ieseg.fr\/en\/news\/les-appretes-a-responsible-fashion-startup-born-out-of-a-long-ieseg-friendship\/","title":{"rendered":"Les Appr\u00eat\u00e9s: a responsible fashion startup born out of a long I\u00c9SEG friendship"},"content":{"rendered":"<div id=\"attachment_89499\" style=\"width: 297px\" class=\"wp-caption alignleft\"><img aria-describedby=\"caption-attachment-89499\" loading=\"lazy\" class=\"img-responsive wp-image-89499 size-medium\" src=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2020\/03\/Les-appr\u00eat\u00e9s-287x300.jpg\" alt=\"Les appr\u00eat\u00e9s\" width=\"287\" height=\"300\" srcset=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2020\/03\/Les-appr\u00eat\u00e9s-287x300.jpg 287w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2020\/03\/Les-appr\u00eat\u00e9s-768x804.jpg 768w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2020\/03\/Les-appr\u00eat\u00e9s-979x1024.jpg 979w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2020\/03\/Les-appr\u00eat\u00e9s-143x150.jpg 143w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2020\/03\/Les-appr\u00eat\u00e9s.jpg 1034w\" sizes=\"(max-width: 287px) 100vw, 287px\" \/><p id=\"caption-attachment-89499\" class=\"wp-caption-text\">Marie Brandicourt and Anne-Claire Chanvin<\/p><\/div>\n<p>Marie Brandicourt and Anne-Claire Chanvin (I\u00c9SEG 2014) met at I\u00c9SEG in 2009. After an exchange program in the Czech Republic, and their five years at the School, the two friends worked together for three years in the same company. Their story continues with a new entrepreneurial adventure, created in 2019: <a href=\"https:\/\/www.kisskissbankbank.com\/fr\/projects\/les-appretes\" target=\"_blank\">Les Appr\u00eat\u00e9s<\/a>, a responsible clothing rental service (that will be available in France , Luxembourg and Belgium) for men and women, which is also a part of I\u00c9SEG\u2019s Incubator.<\/p>\n<p>The startup, which is committed to making fashion more responsible and accessible with three different types of subscriptions, has launched a <a href=\"https:\/\/www.kisskissbankbank.com\/fr\/projects\/les-appretes\" target=\"_blank\">crowdfunding campaign<\/a> at the beginning of March (via pre-sales). Based on their five pillars of responsibility, circularity, quality, desirability and transparency, Marie and Anne-Claire founded partnerships only with responsible brands (who offer clothes that have been, for example, upcycled, recycled, or produced in a responsible way, etc.).<\/p>\n<p>Clients will be able to choose from three different monthly subscriptions (without making a commitment), from \u20ac59 to \u20ac119. Once they have a subscription, they will be able to select from a catalogue of partner brands\u2019 clothing and accessories, then receive a package and enjoy the contents for one month. At the end of the month, they will send the package back and can keep their favorite items for a preferential price\u2026and then start again.<\/p>\n<p>\u201cLittle by little, we have been moving towards consuming better. Last year, we thought about how we could align the way we dress with the way we consume in general. We looked at many things that exist (recycled, upcycled clothing, etc.), but we had difficulty understanding why these options were not better known. We found that the prices were higher than that of other brands, and we figured that there was something we could do to make this type of fashion accessible,\u201d Marie explained.<\/p>\n<p>\u201cLast year, we attended a Creathon organized by Makesense, during which time we collaborated with responsible fashion designers and volunteers in Lille. We thought that we would need to find a solution for brands (more visibility) and consumers (more accessible, less waste, etc.). We realized that renting clothing could meet both of these needs. For brands, it meant going further with the circular economy. The idea of a digital platform was born.\u201d<\/p>\n<p>The two alumni joined I\u00c9SEG\u2019s Incubator in 2019: \u201cThis allowed us to evolve in an ecosystem of entrepreneurs where everyone has experiences and expertise to share. The I\u00c9SEG Incubator allows us to have personalized coaching and a privileged contact with the Incubator\u2019s partner companies,\u201d Marie and Anne-Claire explained.<\/p>\n<p>In March 2020, the startup hopes to collect more than 150 pre-sales that will help launch the business and develop its reputation. For these pre-sales, Les Appr\u00eat\u00e9s already have over 10 partner brands and plans to integrate around 10 new brands by the end of the year.<\/p>\n<p>You can follow the startup (in French) via:<br \/>\nInstagram: <a href=\"https:\/\/www.instagram.com\/les.appretes\/\" target=\"_blank\">https:\/\/www.instagram.com\/les.appretes\/<\/a><br \/>\nFacebook: <a href=\"https:\/\/www.facebook.com\/les.appretes\/\" target=\"_blank\">https:\/\/www.facebook.com\/les.appretes\/<\/a><br \/>\nLinkedin: <a href=\"https:\/\/www.linkedin.com\/company\/34641553\/\" target=\"_blank\">https:\/\/www.linkedin.com\/company\/34641553\/<\/a><br \/>\nCrowdfunding campaign: <a href=\"https:\/\/www.kisskissbankbank.com\/fr\/projects\/les-appretes\" target=\"_blank\">https:\/\/www.kisskissbankbank.com\/fr\/projects\/les-appretes<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marie Brandicourt and Anne-Claire Chanvin (I\u00c9SEG 2014) met at I\u00c9SEG in 2009. After an exchange program in the Czech Republic, and their five years at the School, the two friends [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":89507,"menu_order":0,"template":"","news-category":[180,178,163],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les Appr\u00eat\u00e9s: a responsible fashion startup born out of a long I\u00c9SEG friendship - I\u00c9SEG<\/title>\n<meta name=\"description\" content=\"Marie Brandicourt and Anne-Claire Chanvin (I\u00c9SEG 2014) created a new entrepreneurial adventure in 2019: Les Appr\u00eat\u00e9s, a responsible clothing rental service.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ieseg.fr\/en\/news\/les-appretes-a-responsible-fashion-startup-born-out-of-a-long-ieseg-friendship\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les Appr\u00eat\u00e9s: a responsible fashion startup born out of a long I\u00c9SEG friendship - 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