{"id":104515,"date":"2020-12-09T08:52:10","date_gmt":"2020-12-09T07:52:10","guid":{"rendered":"https:\/\/www.ieseg.fr\/?page_id=104515"},"modified":"2026-02-19T15:22:24","modified_gmt":"2026-02-19T14:22:24","slug":"program","status":"publish","type":"page","link":"https:\/\/www.ieseg.fr\/en\/programs\/short-term-programs\/digital-marketing-summer-program\/program\/","title":{"rendered":"Digital Marketing Summer Program"},"content":{"rendered":"\r\n<div id=\"keyfacts_program-block_5fd07fb2744c1\" class=\"keyfacts_program\">\r\n\t<!-- KEYFACTS BEGIN -->\r\n\t<section class=\"keyfacts-container\">\r\n\t\t<div class=\"keyfacts-wrapper\">\r\n\t\t\t<div class=\"keyfacts-inner\">\r\n\t\t\t\t<p class=\"chapeau\">Summer immersion in Paris.<\/p>\r\n\t\t\t\t<ul class=\"keyfacts\">\r\n\t\t\t\t\t<div class=\"row_custom\">\r\n\t\t\t\t\t\t<li class=\"keyfact\">\r\n\t\t\t\t\t\t\t<div class=\"picto\">\r\n\t\t\t\t\t\t\t\t<img alt=\"Format\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/duree.svg\">\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t\t<!-- <p class=\"fact\">Format<\/p> -->\r\n\t\t\t\t\t\t\t\t<p class=\"key\">2 weeks<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<li class=\"keyfact\">\r\n\t\t\t\t\t\t\t<div class=\"picto\">\r\n\t\t\t\t\t\t\t\t<img alt=\"Languages\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/langues.svg\">\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t\t<!-- <p class=\"fact\">Language<\/p> -->\r\n\t\t\t\t\t\t\t\t<p class=\"key\">English<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<li class=\"keyfact\">\r\n\t\t\t\t\t\t\t<div class=\"picto\">\r\n\t\t\t\t\t\t\t\t<img alt=\"Location\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/location-white.svg\">\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t\t<!-- <p class=\"fact\">Location<\/p> -->\r\n\t\t\t\t\t\t\t\t<p class=\"key\">Paris &#8211; France<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"row_custom\">\r\n\r\n\t\t\t\t\t\t<li class=\"keyfact\">\r\n\t\t\t\t\t\t\t<div class=\"picto\">\r\n\t\t\t\t\t\t\t\t<img alt=\"Fees\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/cout.svg\">\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t\t<!-- <p class=\"fact\">Fee<\/p> -->\r\n\t\t\t\t\t\t\t\t<p class=\"key\">\u20ac2,155<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<li class=\"keyfact\">\r\n\t\t\t\t\t\t\t<div class=\"picto\">\r\n\t\t\t\t\t\t\t\t<img alt=\"Intake\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/rentree.svg\">\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t\t<!-- <p class=\"fact\">Intake<\/p> -->\r\n\t\t\t\t\t\t\t\t<p class=\"key\">July<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"keyfact\">\r\n\t\t\t\t\t\t\t\t<div class=\"picto\">\r\n\t\t\t\t\t\t\t\t\t<img alt=\"Credits\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/credits.svg\">\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t\t\t<!-- <p class=\"fact\">Credits<\/p> -->\r\n\t\t\t\t\t\t\t\t\t<p class=\"key\">6 ECTS<\/p>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n\t<!-- KEYFACTS END -->\r\n\t<!-- SOUS-MENU BEGIN -->\r\n\t<section class=\"sousmenu-container\">\r\n\t\t<div class=\"sousmenu-wrapper\">\r\n\t\t\t<div class=\"sousmenu-inner\">\r\n\t\t\t\t<nav class=\"sousmenu-nav\">\r\n\t\t\t\t\t<ul>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<li><a href=\"https:\/\/www.ieseg.fr\/en\/programs\/summer\/digital-marketing-summer-program\/\"><span>Overview<\/span><\/a><\/li><li class=\"active\"><p><span>Program Content<\/span><\/p><\/li><li><a href=\"https:\/\/www.ieseg.fr\/en\/programs\/summer\/digital-marketing-summer-program\/admission-fees\/\"><span>Admission &#038; Fees<\/span><\/a><\/li>\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t<\/ul>\r\n\t\t\t\t<\/nav>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n\t<!-- SOUS-MENU END -->\r\n<\/div>\n\n\n<div class=\"wp-container-3 wp-block-group block_modulable-container\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-container-2 wp-block-group block_modulable-wrapper\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-container-1 wp-block-group block_modulable-inner\"><div class=\"wp-block-group__inner-container\">\n<h2>PROGRAM<\/h2>\n\n\n\n<p>Each module contains a mix of lectures<strong>&nbsp;from both academics and professionals<\/strong>&nbsp;in the field.&nbsp;<\/p>\n\n\n\n<p>This program will give you the opportunity to learn the new media that are transforming the business landscape. You will walk away having used digital media tools, gained an understanding of their respective strengths, and the synergistic effect from an integrated marketing communication that leverages the wide array of available tools,&nbsp;including:&nbsp;social networks, microblogs, and more.&nbsp;<\/p>\n\n\n\n<p>You will also discover what Brand is\u2013and isn\u2019t \u2013and how to explore the evolving world of Brand Management. You will gain an appreciation for the job of a Brand Manager who delivers a brand to you and your fellow consumers of today. You will leave having played the role of a brand manager in several ways and you will be able to audit and observe a real brand being managed in action. it will change the way you view your own experience with brands.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-container-6 wp-block-group block_modulable-container yellow\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-container-5 wp-block-group block_modulable-wrapper\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-container-4 wp-block-group block_modulable-inner\"><div class=\"wp-block-group__inner-container\">\n<h2>LEARNING OBJECTIVES<\/h2>\n\n\n\n<p>Students will learn basic knowledge in digital marketing through social media, but also through brand management.&nbsp;<\/p>\n\n\n\n<p>All of&nbsp;the key areas associated with the digital marketing, including marketing communication and strategy, positioning, the current strategies behind managing a brand in today\u2019s digital and social world.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\r\n<!--CONTENU DES COURS STARTS-->\r\n<section class=\"cours-container\">\r\n    <div class=\"cours-wrapper\">\r\n        <div class=\"cours-inner\">\r\n            <h2 class=\"titre2\">COURSES CONTENT<\/h2>\r\n            <ul>\n<li>2 intensive courses taught in English, 40 contact hours<\/li>\n<li>Input from companies<\/li>\n<li>6 ECTS<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div style=\"background-color: #FFDD00; padding: 1rem 1rem; display: flex; align-items:center; justify-content: center;\">\n<p class=\"titre3\">From July 6th to 17th, 2026<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n\r\n                            <div class=\"ects\"><p><strong>ECTS<\/strong><\/p><\/div>\r\n            \r\n\r\n            \r\n\r\n                    <div class=\"cours\">\r\n                        <!--NIVEAU 1-->\r\n                        <div class=\"cours-button\">\r\n                            <div class=\"arrow-button\">\r\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28.692\" height=\"27.058\" viewBox=\"0 0 28.692 27.058\"><g data-name=\"Soustraction 1\" fill=\"currentColor\"><path d=\"M14.937 26.558a1.936 1.936 0 01-1.404-.61 2.196 2.196 0 01-.007-2.986l6.757-6.463.9-.862H2.494C1.376 15.637.5 14.711.5 13.53c0-1.163.898-2.108 2.002-2.108H21.192l-.9-.862-6.757-6.463a2.197 2.197 0 01.007-2.987c.374-.393.87-.609 1.396-.609.526 0 1.025.217 1.403.61l.006.007.006.006L27.61 12.046c.38.368.582.875.582 1.467v.032c0 .592-.201 1.099-.581 1.467L16.353 25.935l-.006.006-.006.006c-.378.394-.877.61-1.404.61z\"\/><path d=\"M14.937 26.058c.39 0 .76-.163 1.043-.457l.012-.013.013-.012 11.258-10.924c.354-.342.429-.79.429-1.107v-.032c0-.316-.075-.765-.43-1.109L16.005 1.482l-.013-.012-.012-.013A1.44 1.44 0 0014.938 1a1.42 1.42 0 00-1.034.454c-.6.63-.605 1.653-.014 2.29l6.747 6.454 1.8 1.723H2.502c-.828 0-1.502.721-1.502 1.608 0 .902.656 1.608 1.494 1.608H22.429l-1.8 1.723-6.747 6.454a1.69 1.69 0 00.011 2.287 1.44 1.44 0 001.044.457m0 1a2.438 2.438 0 01-1.765-.764 2.696 2.696 0 010-3.685l6.765-6.472H2.494C1.116 16.137 0 14.997 0 13.53c0-1.443 1.116-2.608 2.502-2.608h17.444L13.18 4.449a2.696 2.696 0 010-3.685A2.418 2.418 0 0114.938 0c.636 0 1.274.255 1.763.764l11.257 10.923c.49.472.734 1.116.734 1.826v.032c0 .71-.245 1.353-.734 1.826L16.701 26.294c-.489.509-1.127.764-1.764.764z\"\/><\/g><\/svg>\r\n                            <\/div>\r\n                            <div class=\"texte_button\">\r\n                                <h4>Brand Management (16 Contacts Hours)<\/h4>\r\n                                <p><strong>3<\/strong><\/p>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n\r\n                        <!--NIVEAU 2-->\r\n                        <div class=\"cours-detail\">\r\n                            \r\n                                    <!--niveau2-->\r\n                                    <div class=\"cours-detail-button\">\r\n                                        <div class=\"plus-button\">\r\n                                            <img src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\"\/>\r\n                                        <\/div>\r\n                                        <div class=\"texte_button\">\r\n                                            <h5>Description<\/h5>\r\n                                            <p><strong>3<\/strong><\/p>\r\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                    <!--NIVEAU 3-->\r\n                                    <!--niveau3-->\r\n                                    <div class=\"cours-intro\">\r\n\r\n                                        <p><br><strong>At the end of this module students should be able to:<\/strong><\/p>\r\n                                    \r\n                                                <p class=\"competence\">Develop an appreciation for the role of a brand manager <\/p>\r\n                                        \r\n                                                <p class=\"competence\">Understand Brand Identity, Positioning and Image <\/p>\r\n                                        \r\n                                                <p class=\"competence\">Learn the current strategies behind managing a brand in today\u2019s Digital and Social world <\/p>\r\n                                                                                <p>Manage brand extensions and alliances<br><br><a class=\"btn btn-blanc\" href=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2026\/01\/DMSP-2026-Brand-Management.pdf\" target=\"_blank\"><strong>Brand Management<\/strong><br>Download the syllabus<\/a><\/p>\r\n                                    <\/div>\r\n\r\n                                                        <\/div>\r\n                    <\/div>\r\n\r\n                \r\n\r\n                    <div class=\"cours\">\r\n                        <!--NIVEAU 1-->\r\n                        <div class=\"cours-button\">\r\n                            <div class=\"arrow-button\">\r\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28.692\" height=\"27.058\" viewBox=\"0 0 28.692 27.058\"><g data-name=\"Soustraction 1\" fill=\"currentColor\"><path d=\"M14.937 26.558a1.936 1.936 0 01-1.404-.61 2.196 2.196 0 01-.007-2.986l6.757-6.463.9-.862H2.494C1.376 15.637.5 14.711.5 13.53c0-1.163.898-2.108 2.002-2.108H21.192l-.9-.862-6.757-6.463a2.197 2.197 0 01.007-2.987c.374-.393.87-.609 1.396-.609.526 0 1.025.217 1.403.61l.006.007.006.006L27.61 12.046c.38.368.582.875.582 1.467v.032c0 .592-.201 1.099-.581 1.467L16.353 25.935l-.006.006-.006.006c-.378.394-.877.61-1.404.61z\"\/><path d=\"M14.937 26.058c.39 0 .76-.163 1.043-.457l.012-.013.013-.012 11.258-10.924c.354-.342.429-.79.429-1.107v-.032c0-.316-.075-.765-.43-1.109L16.005 1.482l-.013-.012-.012-.013A1.44 1.44 0 0014.938 1a1.42 1.42 0 00-1.034.454c-.6.63-.605 1.653-.014 2.29l6.747 6.454 1.8 1.723H2.502c-.828 0-1.502.721-1.502 1.608 0 .902.656 1.608 1.494 1.608H22.429l-1.8 1.723-6.747 6.454a1.69 1.69 0 00.011 2.287 1.44 1.44 0 001.044.457m0 1a2.438 2.438 0 01-1.765-.764 2.696 2.696 0 010-3.685l6.765-6.472H2.494C1.116 16.137 0 14.997 0 13.53c0-1.443 1.116-2.608 2.502-2.608h17.444L13.18 4.449a2.696 2.696 0 010-3.685A2.418 2.418 0 0114.938 0c.636 0 1.274.255 1.763.764l11.257 10.923c.49.472.734 1.116.734 1.826v.032c0 .71-.245 1.353-.734 1.826L16.701 26.294c-.489.509-1.127.764-1.764.764z\"\/><\/g><\/svg>\r\n                            <\/div>\r\n                            <div class=\"texte_button\">\r\n                                <h4>Digital Marketing Strategy (16 Contacts Hours)<\/h4>\r\n                                <p><strong>3<\/strong><\/p>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n\r\n                        <!--NIVEAU 2-->\r\n                        <div class=\"cours-detail\">\r\n                            \r\n                                    <!--niveau2-->\r\n                                    <div class=\"cours-detail-button\">\r\n                                        <div class=\"plus-button\">\r\n                                            <img src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\"\/>\r\n                                        <\/div>\r\n                                        <div class=\"texte_button\">\r\n                                            <h5>Description<\/h5>\r\n                                            <p><strong>3<\/strong><\/p>\r\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                    <!--NIVEAU 3-->\r\n                                    <!--niveau3-->\r\n                                    <div class=\"cours-intro\">\r\n\r\n                                        <p><br><strong>At the end of this module students should be able to:<\/strong><\/p>\r\n                                    \r\n                                                <p class=\"competence\">Know the steps involved in developing an informed Digital Marketing Strategy <\/p>\r\n                                        \r\n                                                <p class=\"competence\">Understand the diversity that exists among digital platforms and their varied fit in creating value for the brand<\/p>\r\n                                        \r\n                                                <p class=\"competence\">Understand the buyer journey and touch points, describe customer personas, identify micro-moments that help target customers achieve their objectives<\/p>\r\n                                        \r\n                                                <p class=\"competence\">Evaluating webpages design and revising webpages to maximize conversion rate<\/p>\r\n                                        \r\n                                                <p class=\"competence\">Learn how to track website user behavior<\/p>\r\n                                        \r\n                                                <p class=\"competence\">Understand SEO and KPIs <\/p>\r\n                                        \r\n                                                <p class=\"competence\">Develop a deeper understanding of earned, versus paid, social media strategies<\/p>\r\n                                                                                <p>Create actionable insights from marketing data<br><br><a class=\"btn btn-blanc\" href=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2026\/01\/DMSP-2026-Digital-Marketing-Strategy.pdf\" target=\"_blank\"><strong>Digital Marketing Strategy<\/strong><br>Download the syllabus<\/a><\/p>\r\n                                    <\/div>\r\n\r\n                                                        <\/div>\r\n                    <\/div>\r\n\r\n                \r\n\r\n                    <div class=\"cours\">\r\n                        <!--NIVEAU 1-->\r\n                        <div class=\"cours-button\">\r\n                            <div class=\"arrow-button\">\r\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28.692\" height=\"27.058\" viewBox=\"0 0 28.692 27.058\"><g data-name=\"Soustraction 1\" fill=\"currentColor\"><path d=\"M14.937 26.558a1.936 1.936 0 01-1.404-.61 2.196 2.196 0 01-.007-2.986l6.757-6.463.9-.862H2.494C1.376 15.637.5 14.711.5 13.53c0-1.163.898-2.108 2.002-2.108H21.192l-.9-.862-6.757-6.463a2.197 2.197 0 01.007-2.987c.374-.393.87-.609 1.396-.609.526 0 1.025.217 1.403.61l.006.007.006.006L27.61 12.046c.38.368.582.875.582 1.467v.032c0 .592-.201 1.099-.581 1.467L16.353 25.935l-.006.006-.006.006c-.378.394-.877.61-1.404.61z\"\/><path d=\"M14.937 26.058c.39 0 .76-.163 1.043-.457l.012-.013.013-.012 11.258-10.924c.354-.342.429-.79.429-1.107v-.032c0-.316-.075-.765-.43-1.109L16.005 1.482l-.013-.012-.012-.013A1.44 1.44 0 0014.938 1a1.42 1.42 0 00-1.034.454c-.6.63-.605 1.653-.014 2.29l6.747 6.454 1.8 1.723H2.502c-.828 0-1.502.721-1.502 1.608 0 .902.656 1.608 1.494 1.608H22.429l-1.8 1.723-6.747 6.454a1.69 1.69 0 00.011 2.287 1.44 1.44 0 001.044.457m0 1a2.438 2.438 0 01-1.765-.764 2.696 2.696 0 010-3.685l6.765-6.472H2.494C1.116 16.137 0 14.997 0 13.53c0-1.443 1.116-2.608 2.502-2.608h17.444L13.18 4.449a2.696 2.696 0 010-3.685A2.418 2.418 0 0114.938 0c.636 0 1.274.255 1.763.764l11.257 10.923c.49.472.734 1.116.734 1.826v.032c0 .71-.245 1.353-.734 1.826L16.701 26.294c-.489.509-1.127.764-1.764.764z\"\/><\/g><\/svg>\r\n                            <\/div>\r\n                            <div class=\"texte_button\">\r\n                                <h4>Corporate Sessions (8 Contacts Hours) <\/h4>\r\n                                <p><strong><\/strong><\/p>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n\r\n                        <!--NIVEAU 2-->\r\n                        <div class=\"cours-detail\">\r\n                            \r\n                                    <!--niveau2-->\r\n                                    <div class=\"cours-detail-button\">\r\n                                        <div class=\"plus-button\">\r\n                                            <img src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\"\/>\r\n                                        <\/div>\r\n                                        <div class=\"texte_button\">\r\n                                            <h5>Description (subject to change upon arrival)<\/h5>\r\n                                            <p><strong><\/strong><\/p>\r\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                    <!--NIVEAU 3-->\r\n                                    <!--niveau3-->\r\n                                    <div class=\"cours-intro\">\r\n\r\n                                        <p><\/p>\r\n                                    \r\n                                                <p class=\"competence\"><strong>Workshops (e.g.)<\/strong><br>Demystifying Trends &#038; Cultural Strategy, Fundraising and Marketing for Non-Profits <\/p>\r\n                                        \r\n                                                <p class=\"competence\"><strong>Corporate talks (e.g.)<\/strong><br>We Are Social<\/p>\r\n                                                                                <p><strong>Potential business sector for visits (e.g)<\/strong><br>Maison Carita<\/p>\r\n                                    <\/div>\r\n\r\n                                                        <\/div>\r\n                    <\/div>\r\n\r\n                            \r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n<!--CONTENU DES COURS ENDS-->\r\n\n\n\n<div class=\"wp-container-9 wp-block-group block_modulable-container gray\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-container-8 wp-block-group block_modulable-wrapper\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-container-7 wp-block-group block_modulable-inner\"><div class=\"wp-block-group__inner-container\">\n<h2>Grades&nbsp;and Credits<\/h2>\n\n\n\n<p>Students\u2019 work is graded out of 20 points, the lowest passing grade is 10\/20. Grades may be awarded for final examinations, individual and\/or group papers and reports, and class participation. Most grades are a mix of several of these types of assessment.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a class=\"btn btn-blanc\" href=\"https:\/\/www.ieseg.fr\/en\/programs\/summer\/practical-information\/#grades-credits\"><strong>Grades and Credits, Transcription and Credit Transfer<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>PROGRAM Each module contains a mix of lectures&nbsp;from both academics and professionals&nbsp;in the field.&nbsp; This program will give you the opportunity to learn the new media that are transforming the [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":0,"parent":86065,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-page-programs.php","meta":{"inline_featured_image":false},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Marketing Summer Program - I\u00c9SEG<\/title>\n<meta name=\"description\" content=\"PROGRAM Each module contains a mix of lectures&nbsp;from both academics and professionals&nbsp;in the field.&nbsp; This program will give you the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ieseg.fr\/en\/programs\/short-term-programs\/digital-marketing-summer-program\/program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Summer Program - I\u00c9SEG\" \/>\n<meta property=\"og:description\" content=\"PROGRAM Each module contains a mix of lectures&nbsp;from both academics and professionals&nbsp;in the field.&nbsp; This program will give you the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ieseg.fr\/en\/programs\/short-term-programs\/digital-marketing-summer-program\/program\/\" \/>\n<meta property=\"og:site_name\" content=\"I\u00c9SEG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-19T14:22:24+00:00\" \/>\n<meta name=\"author\" content=\"Anais ANDREOSSO\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@IESEG\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ieseg.fr\/#organization\",\"name\":\"Ieseg\",\"url\":\"https:\/\/www.ieseg.fr\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/edu\/school?id=12453\",\"https:\/\/www.youtube.com\/user\/IESEGChannel\",\"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts\",\"https:\/\/twitter.com\/IESEG\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ieseg.fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg\",\"contentUrl\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg\",\"width\":\"1000\",\"height\":\"311\",\"caption\":\"Ieseg\"},\"image\":{\"@id\":\"https:\/\/www.ieseg.fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ieseg.fr\/#website\",\"url\":\"https:\/\/www.ieseg.fr\/\",\"name\":\"I\u00c9SEG\",\"description\":\"School of Management\",\"publisher\":{\"@id\":\"https:\/\/www.ieseg.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ieseg.fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ieseg.fr\/en\/programs\/short-term-programs\/digital-marketing-summer-program\/program\/#webpage\",\"url\":\"https:\/\/www.ieseg.fr\/en\/programs\/short-term-programs\/digital-marketing-summer-program\/program\/\",\"name\":\"Digital Marketing Summer Program - I\u00c9SEG\",\"isPartOf\":{\"@id\":\"https:\/\/www.ieseg.fr\/#website\"},\"datePublished\":\"2020-12-09T07:52:10+00:00\",\"dateModified\":\"2026-02-19T14:22:24+00:00\",\"description\":\"PROGRAM Each module contains a mix of lectures&nbsp;from both academics and professionals&nbsp;in the field.&nbsp; This program will give you the\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ieseg.fr\/en\/programs\/short-term-programs\/digital-marketing-summer-program\/program\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ieseg.fr\/en\/programs\/short-term-programs\/digital-marketing-summer-program\/program\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ieseg.fr\/en\/programs\/short-term-programs\/digital-marketing-summer-program\/program\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"I\u00c9SEG\",\"item\":\"https:\/\/www.ieseg.fr\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Programs\",\"item\":\"https:\/\/www.ieseg.fr\/en\/programs\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Short-Term Programs\",\"item\":\"https:\/\/www.ieseg.fr\/en\/programs\/short-term-programs\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Digital Marketing Summer Program\",\"item\":\"https:\/\/www.ieseg.fr\/en\/programs\/short-term-programs\/digital-marketing-summer-program\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Digital Marketing Summer Program\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Marketing Summer Program - I\u00c9SEG","description":"PROGRAM Each module contains a mix of lectures&nbsp;from both academics and professionals&nbsp;in the field.&nbsp; This program will give you the","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ieseg.fr\/en\/programs\/short-term-programs\/digital-marketing-summer-program\/program\/","og_locale":"en_US","og_type":"article","og_title":"Digital Marketing Summer Program - I\u00c9SEG","og_description":"PROGRAM Each module contains a mix of lectures&nbsp;from both academics and professionals&nbsp;in the field.&nbsp; This program will give you the","og_url":"https:\/\/www.ieseg.fr\/en\/programs\/short-term-programs\/digital-marketing-summer-program\/program\/","og_site_name":"I\u00c9SEG","article_publisher":"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts","article_modified_time":"2026-02-19T14:22:24+00:00","author":"Anais ANDREOSSO","twitter_card":"summary_large_image","twitter_site":"@IESEG","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.ieseg.fr\/#organization","name":"Ieseg","url":"https:\/\/www.ieseg.fr\/","sameAs":["https:\/\/www.linkedin.com\/edu\/school?id=12453","https:\/\/www.youtube.com\/user\/IESEGChannel","https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts","https:\/\/twitter.com\/IESEG"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ieseg.fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg","contentUrl":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg","width":"1000","height":"311","caption":"Ieseg"},"image":{"@id":"https:\/\/www.ieseg.fr\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.ieseg.fr\/#website","url":"https:\/\/www.ieseg.fr\/","name":"I\u00c9SEG","description":"School of Management","publisher":{"@id":"https:\/\/www.ieseg.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ieseg.fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.ieseg.fr\/en\/programs\/short-term-programs\/digital-marketing-summer-program\/program\/#webpage","url":"https:\/\/www.ieseg.fr\/en\/programs\/short-term-programs\/digital-marketing-summer-program\/program\/","name":"Digital Marketing Summer Program - I\u00c9SEG","isPartOf":{"@id":"https:\/\/www.ieseg.fr\/#website"},"datePublished":"2020-12-09T07:52:10+00:00","dateModified":"2026-02-19T14:22:24+00:00","description":"PROGRAM Each module contains a mix of lectures&nbsp;from both academics and professionals&nbsp;in the field.&nbsp; This program will give you the","breadcrumb":{"@id":"https:\/\/www.ieseg.fr\/en\/programs\/short-term-programs\/digital-marketing-summer-program\/program\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ieseg.fr\/en\/programs\/short-term-programs\/digital-marketing-summer-program\/program\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ieseg.fr\/en\/programs\/short-term-programs\/digital-marketing-summer-program\/program\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"I\u00c9SEG","item":"https:\/\/www.ieseg.fr\/en\/"},{"@type":"ListItem","position":2,"name":"Programs","item":"https:\/\/www.ieseg.fr\/en\/programs\/"},{"@type":"ListItem","position":3,"name":"Short-Term Programs","item":"https:\/\/www.ieseg.fr\/en\/programs\/short-term-programs\/"},{"@type":"ListItem","position":4,"name":"Digital Marketing Summer Program","item":"https:\/\/www.ieseg.fr\/en\/programs\/short-term-programs\/digital-marketing-summer-program\/"},{"@type":"ListItem","position":5,"name":"Digital Marketing Summer Program"}]}]}},"_links":{"self":[{"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/pages\/104515"}],"collection":[{"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/comments?post=104515"}],"version-history":[{"count":85,"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/pages\/104515\/revisions"}],"predecessor-version":[{"id":186790,"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/pages\/104515\/revisions\/186790"}],"up":[{"embeddable":true,"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/pages\/86065"}],"wp:attachment":[{"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/media?parent=104515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}