{"id":10878,"date":"2012-12-17T00:26:47","date_gmt":"2012-12-17T00:26:47","guid":{"rendered":"http:\/\/www.ieseg.fr\/?page_id=10878"},"modified":"2026-10-15T11:51:21","modified_gmt":"2026-10-15T09:51:21","slug":"program-content","status":"publish","type":"page","link":"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-fashion-management\/program-content\/","title":{"rendered":"Master in Fashion Management Program"},"content":{"rendered":"\r\n<div id=\"keyfacts_program-block_46356ee8758522a001633922752e02af\" class=\"keyfacts_program\">\r\n\t<!-- KEYFACTS BEGIN -->\r\n\t<section class=\"keyfacts-container\">\r\n\t\t<div class=\"keyfacts-wrapper\">\r\n\t\t\t<div class=\"keyfacts-inner\">\r\n\t\t\t\t<p class=\"chapeau\">Premium preparation for your career in fashion and luxury.<\/p>\r\n\t\t\t\t<ul class=\"keyfacts\">\r\n\t\t\t\t\t<div class=\"row_custom\">\r\n\t\t\t\t\t\t<li class=\"keyfact\">\r\n\t\t\t\t\t\t\t<div class=\"picto\">\r\n\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Format\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/duree.svg\">\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t\t<!-- <p class=\"fact\">Format<\/p> -->\r\n\t\t\t\t\t\t\t\t<p class=\"key\">3 Terms + Capstone Project<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<li class=\"keyfact\">\r\n\t\t\t\t\t\t\t<div class=\"picto\">\r\n\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Languages\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/langues.svg\">\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t\t<!-- <p class=\"fact\">Language<\/p> -->\r\n\t\t\t\t\t\t\t\t<p class=\"key\">English<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<li class=\"keyfact\">\r\n\t\t\t\t\t\t\t<div class=\"picto\">\r\n\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Location\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/location-white.svg\">\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t\t<!-- <p class=\"fact\">Location<\/p> -->\r\n\t\t\t\t\t\t\t\t<p class=\"key\">Paris &#8211; France<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"row_custom\">\r\n\r\n\t\t\t\t\t\t<li class=\"keyfact\">\r\n\t\t\t\t\t\t\t<div class=\"picto\">\r\n\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Fees\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/cout.svg\">\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t\t<!-- <p class=\"fact\">Fee<\/p> -->\r\n\t\t\t\t\t\t\t\t<p class=\"key\">\u20ac28,300 (Fast Track) \/ \u20ac31,300 (Regular Track)<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<li class=\"keyfact\">\r\n\t\t\t\t\t\t\t<div class=\"picto\">\r\n\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Intake\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/rentree.svg\">\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t\t<!-- <p class=\"fact\">Intake<\/p> -->\r\n\t\t\t\t\t\t\t\t<p class=\"key\">September<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"keyfact\">\r\n\t\t\t\t\t\t\t\t<div class=\"picto\">\r\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Credits\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/credits.svg\">\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t\t\t<!-- <p class=\"fact\">Credits<\/p> -->\r\n\t\t\t\t\t\t\t\t\t<p class=\"key\">120 ECTS<\/p>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t\t\t\t<div class=\"accreditations\">\r\n\t\t\t\t\t\t<!-- <img decoding=\"async\" alt=\"Format\" src=\"\">-->\r\n\r\n\t\t\t\t\t\t<p>Accreditations<\/p>\r\n\t\t\t\t\t\t<!--picto1-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.ieseg.fr\/en\/accreditations-labels-business-school\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/blocks\/programme_blocks\/keyfacts\/img\/logo_accred_AACSB.png\"><\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<!--picto2-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<!--picto3-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<!--picto4-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.ieseg.fr\/en\/accreditations-labels-business-school\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/blocks\/programme_blocks\/keyfacts\/img\/logo_accred_EQUIS.png\"><\/a>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<!--picto5-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<!--picto6-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<!--picto7-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<!--picto8-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.ieseg.fr\/en\/accreditations-labels-business-school\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/blocks\/programme_blocks\/keyfacts\/img\/logo_accred_gm.png\"><\/a>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<!--picto9-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.ieseg.fr\/en\/accreditations-labels-business-school\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/blocks\/programme_blocks\/keyfacts\/img\/logo_accred_VISE.png\"><\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n\t<!-- KEYFACTS END -->\r\n\t<!-- SOUS-MENU BEGIN -->\r\n\t<section class=\"sousmenu-container\">\r\n\t\t<div class=\"sousmenu-wrapper\">\r\n\t\t\t<div class=\"sousmenu-inner\">\r\n\t\t\t\t<nav class=\"sousmenu-nav\">\r\n\t\t\t\t\t<ul>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<li><a href=\"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-fashion-management\/\"><span>Overview<\/span><\/a><\/li><li class=\"active\"><p><span>Program Content<\/span><\/p><\/li><li><a href=\"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-fashion-management\/admission-fees\/\"><span>Admission &#038; Fees<\/span><\/a><\/li><li><a href=\"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-fashion-management\/career-opportunities\/\"><span>Career Opportunities<\/span><\/a><\/li><li><a href=\"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/faq\/\"><span>FAQ<\/span><\/a><\/li>\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t<\/ul>\r\n\t\t\t\t<\/nav>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n\t<!-- SOUS-MENU END -->\r\n<\/div>\n\n\n<div class=\"wp-block-group block_modulable-container gray\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group block_modulable-wrapper\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group block_modulable-inner gray\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Curriculum<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Master in Fashion Management is the perfect program to specialize in Fashion and Luxury management.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The program is offered on a full-time basis and consists of two (fast track) or three (regular track) academic semesters followed by an internship or master thesis semester. The curriculum is developed around introductory courses to build a common managerial background; core management courses; and specialized courses in fashion and luxury. The second part of the third semester will be delivered in an asynchronous mode so students can start their capstone project in early September of the second academic year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our students benefit from a dedicated faculty with extensive experience and knowledge of the industry. There are collaborations with many companies and professionals operating in the fashion and luxury industry. Companies are involved in the program through guest lectures, Masterclasses, internships\/jobs, recruitment seminars and flagship stores visits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Courses will be a mix of interactive lectures and traditional classes; guest speakers from the academic and fashion business community; corporate visits and seminars; and problem-based learning cases.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group block_modulable-container\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group block_modulable-wrapper\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group block_modulable-inner gray\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Program structure<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>I\u00c9SEG&#8217;s Master in Fashion Management is designed for students who are eager to live a multicultural and international experience, and offers two different tracks based on participants\u2019 academic background:<\/strong><\/p>\n\n\n\n<p class=\"has-ieseg-yellow-background-color has-background wp-block-paragraph\"><strong><span style=\"color: #fd9e00\">&gt;<\/span> Fast Track:<\/strong> Participants who have 4 years of higher education (4-year Bachelor, Master or &#8220;M1&#8221; validated by an official degree equivalent to at least 240 ECTS credits) may request exemption from the 3rd term.<\/p>\n\n\n\n<p class=\"has-ieseg-grey-background-color has-background wp-block-paragraph\"><strong><span style=\"color: #fd9e00\">&gt;<\/span> Regular Track:<\/strong> for all participants. Mandatory for participants who have 3 years of higher education (Bachelor in 3 years, Licence\/&#8221;Bac+3&#8243;) validated by an official degree with the equivalent of 180 ECTS credits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&gt; I\u00c9SEG reserves the right to admit candidates with a 4-year degree into the Regular Track depending on the quality of their application.<\/em><br><em>&gt; Due to a bilateral agreement between India and France, Indian students are required to take the Regular Track, regardless of the length of the Bachelor\u2019s degree obtained.<\/em><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" style=\"width: auto; max-width: 95%;\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/programs\/Schema-Structure-SpecializedMasters-EN.png\" alt=\"\" width=\"842\" height=\"350\"><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<section class=\"cours-container\"><div class=\"cours-wrapper\"><div class=\"cours-inner\"><h2 class=\"titre2\">Course Content<\/h2><div class=\"ects\"><p><strong>ECTS<\/strong><\/p><\/div><div class=\"cours\"><div class=\"cours-button\"><div class=\"arrow-button\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28.692\" height=\"27.058\" viewBox=\"0 0 28.692 27.058\"><g data-name=\"Soustraction 1\" fill=\"currentColor\"><path d=\"M14.937 26.558a1.936 1.936 0 01-1.404-.61 2.196 2.196 0 01-.007-2.986l6.757-6.463.9-.862H2.494C1.376 15.637.5 14.711.5 13.53c0-1.163.898-2.108 2.002-2.108H21.192l-.9-.862-6.757-6.463a2.197 2.197 0 01.007-2.987c.374-.393.87-.609 1.396-.609.526 0 1.025.217 1.403.61l.006.007.006.006L27.61 12.046c.38.368.582.875.582 1.467v.032c0 .592-.201 1.099-.581 1.467L16.353 25.935l-.006.006-.006.006c-.378.394-.877.61-1.404.61z\"\/><path d=\"M14.937 26.058c.39 0 .76-.163 1.043-.457l.012-.013.013-.012 11.258-10.924c.354-.342.429-.79.429-1.107v-.032c0-.316-.075-.765-.43-1.109L16.005 1.482l-.013-.012-.012-.013A1.44 1.44 0 0014.938 1a1.42 1.42 0 00-1.034.454c-.6.63-.605 1.653-.014 2.29l6.747 6.454 1.8 1.723H2.502c-.828 0-1.502.721-1.502 1.608 0 .902.656 1.608 1.494 1.608H22.429l-1.8 1.723-6.747 6.454a1.69 1.69 0 00.011 2.287 1.44 1.44 0 001.044.457m0 1a2.438 2.438 0 01-1.765-.764 2.696 2.696 0 010-3.685l6.765-6.472H2.494C1.116 16.137 0 14.997 0 13.53c0-1.443 1.116-2.608 2.502-2.608h17.444L13.18 4.449a2.696 2.696 0 010-3.685A2.418 2.418 0 0114.938 0c.636 0 1.274.255 1.763.764l11.257 10.923c.49.472.734 1.116.734 1.826v.032c0 .71-.245 1.353-.734 1.826L16.701 26.294c-.489.509-1.127.764-1.764.764z\"\/><\/g><\/svg><\/div><div class=\"texte_button\"><h4>TERM 1<\/h4><p><strong>30<\/strong><\/p><\/div><\/div><div class=\"cours-detail\"><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Fundamentals of Accounting<\/h5><p><strong>4<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This course introduces <strong>accounting principles<\/strong> from a business perspective, focusing on how <strong>financial information<\/strong> is created, interpreted, and used for decision-making. Students will learn how accounting supports managers, investors, and analysts by evaluating performance, assessing alternatives, and guiding strategic business choices.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Inside Luxury: Organizations, Creativity &#038; Industry Insights<\/h5><p><strong>4<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This course examines how <strong>luxury organizations<\/strong> are strategically designed to thrive in dynamic, experience-driven industries. Students will explore the <strong>global luxury market<\/strong>, organizational structures, and the drivers of creativity and innovation, gaining the tools to build agile, strategically aligned, and innovative organizations.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Marketing &#038; Influence Strategy<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>The objective of this course is to understand the new challenges that marketing teams face in fashion companies, more specifically:<\/p><p class=\"competence\">Sector key figures, and marketing challenges and opportunities in fashion &#038; luxury<\/p><p class=\"competence\">Experience and product management strategy for fashion &#038; luxury brands<\/p><p class=\"competence\">Customers and their behavior when purchasing fashion &#038; luxury brands<\/p><p class=\"competence\">Innovation and communication in fashion &#038; luxury companies<\/p><p>By the end of the course, students will understand key <strong>marketing theories<\/strong> and <strong>influence strategies<\/strong> and how they apply to fashion and luxury management. They will be able to develop a <strong>marketing plan<\/strong>, apply strategic marketing concepts, and perform both strategic and operational marketing analyses.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>The Power of Luxury across Industries: Prestige, Heritage, &#038; Innovation<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This course explores how <strong>luxury brands<\/strong> create identity, cultural relevance, and influence across diverse luxury industries. Through an immersion into sectors such as champagne, perfumes, and other luxury categories, students will examine the roles of prestige, heritage, and innovation in building enduring <strong>brand value<\/strong> and differentiation. The course provides insights into the strategies that enable brands to evolve from premium offerings into truly iconic luxury maisons.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Running &#038; Managing Fashion Shows<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>The class focuses on <strong>managing events<\/strong> and organizing <strong>fashion shows<\/strong>. It covers:<\/p><p class=\"competence\">Managing events in luxury<\/p><p class=\"competence\">History and evolution of fashion shows<\/p><p class=\"competence\">Today&#8217;s context of fashion shows: general structure of fashion weeks and cultural specificities<\/p><p class=\"competence\">The secrets of backstage (understanding how a show is produced, and who the different players are)<\/p><p class=\"competence\">Production companies and model agencies<\/p><p class=\"competence\">Key success factors and challenges: creating and planning events<\/p><p class=\"competence\">From diversity to inclusivity<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Strategy<\/h5><p><strong>3<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>At the end of the course, students will be able to understand and define the various aspects of <strong>business strategy<\/strong> in the fashion and luxury industry. They should be able to explore the <strong>competitive forces<\/strong> of the market environment and examine the internal issues of the organization that determine upcoming trends in this industry. This should allow them to examine and evaluate analytically, without overlooking details, the formulation of the firm&#8217;s long-term strategy.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Supply Chain Management &#038; Operations in Fashion<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This course explores the key concepts and challenges of international <strong>supply chains<\/strong> and <strong>logistics<\/strong>, with a focus on the fashion and luxury industries. Students will learn how to design resilient, sustainable, and efficient supply chains while understanding the impact of digitalization on their optimization and management.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Pattern Making &#038; Cutting<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This course introduces the fundamentals of <strong>pattern making<\/strong> and <strong>cutting<\/strong>, guiding students through the transformation of design concepts into wearable garments. Students will learn to create basic and advanced patterns, understand fabric behavior, and select appropriate materials based on texture, drape, and construction needs.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>History of Fashion &#038; Dress<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This course traces the evolution of <strong>fashion in the 20th century<\/strong>, after an introduction to the <strong>history of costume<\/strong>.<\/p><p>Clothing, accessories, textiles, hair and make-up, production, distribution and acquisition are analyzed through art, literature and other primary sources. Students will learn about the principal contributions made by <strong>famous designers<\/strong> to the world of fashion, and will study in depth how each designer was influenced by contemporary events and the world of art.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Use of Fabrics &#038; Garment Making<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This course introduces students to the fundamental characteristics, properties, and applications of <strong>natural and synthetic fabrics<\/strong> used in the fashion industry. Through the study of <strong>textile fibers<\/strong>, weaves, and finishes, students develop the knowledge needed to make informed design, sourcing, and product development decisions.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Sustainability &#038; Business Ethics<\/h5><p><strong>3<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This course provides students with the knowledge and critical perspectives needed to address the <strong>sustainability<\/strong> and ethical challenges facing organizations in a rapidly changing global environment.<\/p><p>The first part of the course introduces major sustainability issues affecting businesses, including:<\/p><p class=\"competence\">Climate change<\/p><p class=\"competence\">Biodiversity loss<\/p><p class=\"competence\">Social justice<\/p><p class=\"competence\">Labor conditions<\/p><p class=\"competence\">Global supply chains<\/p><p>Students explore key concepts, frameworks, tools, and standards for assessing environmental, social, and governance (<strong>ESG<\/strong>) impacts, and how organizations can rethink their strategies and redesign their business models to support sustainability transitions. Throughout the course, they reflect critically on ecological limits, stakeholder responsibilities, and the ethical role of business in advancing <strong>sustainable development<\/strong>.<\/p><p>The second part of the course is devoted to program-specific applications tailored to the needs of each master&#8217;s program.<\/p><p>By the end of the course, students will be able to critically evaluate sustainability and ethical challenges, apply relevant ESG frameworks and ethical reasoning to organizational decision-making, and propose practical solutions that contribute to sustainable business practices.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Language Courses<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>Credited language courses for all levels are included in the program. French is mandatory for all non-French-speaking students.<\/p><p>Native French-speaking students can choose another language (Chinese, Spanish, German; list subject to change).<\/p><\/div><\/div><\/div><div class=\"cours\"><div class=\"cours-button\"><div class=\"arrow-button\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28.692\" height=\"27.058\" viewBox=\"0 0 28.692 27.058\"><g data-name=\"Soustraction 1\" fill=\"currentColor\"><path d=\"M14.937 26.558a1.936 1.936 0 01-1.404-.61 2.196 2.196 0 01-.007-2.986l6.757-6.463.9-.862H2.494C1.376 15.637.5 14.711.5 13.53c0-1.163.898-2.108 2.002-2.108H21.192l-.9-.862-6.757-6.463a2.197 2.197 0 01.007-2.987c.374-.393.87-.609 1.396-.609.526 0 1.025.217 1.403.61l.006.007.006.006L27.61 12.046c.38.368.582.875.582 1.467v.032c0 .592-.201 1.099-.581 1.467L16.353 25.935l-.006.006-.006.006c-.378.394-.877.61-1.404.61z\"\/><path d=\"M14.937 26.058c.39 0 .76-.163 1.043-.457l.012-.013.013-.012 11.258-10.924c.354-.342.429-.79.429-1.107v-.032c0-.316-.075-.765-.43-1.109L16.005 1.482l-.013-.012-.012-.013A1.44 1.44 0 0014.938 1a1.42 1.42 0 00-1.034.454c-.6.63-.605 1.653-.014 2.29l6.747 6.454 1.8 1.723H2.502c-.828 0-1.502.721-1.502 1.608 0 .902.656 1.608 1.494 1.608H22.429l-1.8 1.723-6.747 6.454a1.69 1.69 0 00.011 2.287 1.44 1.44 0 001.044.457m0 1a2.438 2.438 0 01-1.765-.764 2.696 2.696 0 010-3.685l6.765-6.472H2.494C1.116 16.137 0 14.997 0 13.53c0-1.443 1.116-2.608 2.502-2.608h17.444L13.18 4.449a2.696 2.696 0 010-3.685A2.418 2.418 0 0114.938 0c.636 0 1.274.255 1.763.764l11.257 10.923c.49.472.734 1.116.734 1.826v.032c0 .71-.245 1.353-.734 1.826L16.701 26.294c-.489.509-1.127.764-1.764.764z\"\/><\/g><\/svg><\/div><div class=\"texte_button\"><h4>TERM 2<\/h4><p><strong>30<\/strong><\/p><\/div><\/div><div class=\"cours-detail\"><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Brand Management<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>The contemporary convergence of art, design and lifestyle is becoming a new frontier of fashion, often underground and yet to be deciphered, where tomorrow&#8217;s trends find fertile ground.<\/p><p>Designing a strategy and managing its processes in fashion means, first of all, recognizing and interpreting the signals, explicit and implicit, coming from international markets, in order to build a clear and convincing proposition: an individual and collective experience, a close dialogue between the brand and the individual.<\/p><p>Through the study of <strong>fashion branding<\/strong> processes, related to product design, communication, service and above all distribution, students will develop a detailed strategy aimed at strengthening a brand. Numerous successful international case studies will help them codify the processes through which a brand concretely acquires uniqueness and charisma. The course invites each participant to build a <strong>360\u00b0 brand-strengthening strategy<\/strong> in a specific fashion context.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Corporate Finance in Fashion &#038; Luxury<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>By the end of the course, students will be able to distinguish between different types of firms in the fashion and luxury sector and understand how budgeting, financing, and investment decisions impact <strong>firm value<\/strong>. They will also gain practical skills in applying <strong>corporate finance<\/strong> tools to support strategic decision-making within luxury businesses.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Digital Luxury<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>The course lays the foundations for students to understand how to create and sustain a <strong>competitive advantage<\/strong> through <strong>digitalization<\/strong>, by acting on the key drivers of such advantage in the specific context of the luxury industry.<\/p><p>In particular, it focuses on the internal challenges that digitalization brings to organizations in fashion, including the latest technological and organizational tools that allow them to fully digitize their business processes, their products, and their business models.<\/p><p>The course also provides a critical view of the <strong>digital innovation<\/strong> trend, allowing students to understand and discuss the disruptive effects of IT at both the individual and organizational levels.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Human Dynamics in Leading Business &#038; People<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This course explores team dynamics, <strong>leadership<\/strong> and organizational culture within the luxury industry, emphasizing <strong>emotional intelligence<\/strong>, influence, and decision-making. It focuses on the key drivers of <strong>customer experience<\/strong> and the skills required to manage a store as a successful business unit in today&#8217;s retail environment.<\/p><p>Students will develop emotional intelligence, communication, and leadership capabilities to effectively motivate and manage diverse teams. Through practical exercises, they will also strengthen their <strong>negotiation<\/strong> skills and learn how to create value in team interactions and decision-making.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Managing Communication &#038; Events<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This course explores the principles of <strong>communication management<\/strong> and <strong>event planning<\/strong> within the luxury and fashion industries. Students learn how to design and manage impactful events and communication strategies that strengthen brand identity and engage target audiences.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Analysis of Fashion-Related Industries<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This course aims to give students a clear understanding of the global <strong>cosmetics and fragrance industry<\/strong>, including the cosmetic products industry, its brands and its products. They will learn about the different product categories, the legal framework, and the main trends, brands and innovations.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Design Research &#038; Creativity Direction<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>Students will explore the fundamental processes and timelines that shape the <strong>fashion system<\/strong>, gaining insight into the roles of key industry players. They will study past, present, and future <strong>fashion trends<\/strong>, learning how trends emerge and influence product development.<\/p><p>Through a creative, discussion-based approach with group projects and brainstorming sessions, students will analyze the connections between fashion trends and broader social, political, and economic contexts.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>From the Idea to the Product: Style, Creativity &#038; Design in Fashion<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This course explores the unique dynamics of the fashion industry, brand typologies, and the full <strong>product development process<\/strong>. By the end, students will:<\/p><p class=\"competence\">Gain a clear understanding of the fashion market and brand positioning<\/p><p class=\"competence\">Analyze how creativity is applied to fashion and luxury product design<\/p><p class=\"competence\">Learn how various organizations manage product development and design processes<\/p><p class=\"competence\">Understand the fashion value chain, with emphasis on production and sourcing<\/p><p class=\"competence\">Acquire foundational knowledge of fabric sourcing, supplier management, manufacturing techniques, supply chain, and related information systems<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Merchandising &#038; Buying<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This course introduces the principles and strategies of <strong>fashion merchandising<\/strong>, focusing on product planning, assortment development, pricing, and retail performance. Students learn how to align consumer demand with business objectives to create successful and profitable product offerings.<\/p><p>Students will learn the difference between <strong>collection merchandising<\/strong> (the creative part of merchandising, focused on the product and on technical knowledge) and <strong>retail merchandising<\/strong> (technical management tools, the merchandise plan and open to buy, and how to link them correctly).<\/p><p>They will also understand the pivotal role of the <strong>fashion buyer<\/strong> in fashion retail, and more precisely as a key stakeholder in the fashion buying value chain.<\/p><p>By the end of the course, students should be able to link the merchandise plan logically to the range plan, while building a balanced collection of branded or private-label apparel.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Semiology &#038; Sociology<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>The course aims to show students the sign and perceptual values (marketing-oriented) of communication and its <strong>visual representation<\/strong>, to help them choose the best solution when creating and representing products and services, and to sharpen their critical approach and design.<\/p><p>By the end of the course, students should be able to decide which signs, codes and <strong>communication strategies<\/strong> are best suited to designing and communicating according to the perceptual effects to be achieved, so as to give their communication the iconic or symbolic values most likely to arouse the end user&#8217;s <strong>desire to purchase<\/strong>.<\/p><p>They will thus understand that <strong>semiomarketing<\/strong> is the fast track to optimizing the target-client conversion rate and customer loyalty.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Retail, Client Experience &#038; Omnichannel Excellence<\/h5><p><strong>4<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This course offers an in-depth exploration of <strong>luxury retail experiences<\/strong> and <strong>visual merchandising<\/strong> as essential drivers of brand value and customer engagement. Students will discover how luxury brands craft exceptional retail and client experiences across both physical and digital touchpoints, examining the interplay between heritage and innovation in creating seamless <strong>omnichannel strategies<\/strong>.<\/p><p>The course explores how personalized service, storytelling, and immersive brand environments elevate the <strong>customer journey<\/strong> and strengthen brand identity. Particular emphasis is placed on visual merchandising (VM) as a strategic tool that connects brand, product, and consumer experiences across online and offline channels.<\/p><p>Through a combination of theoretical frameworks, case studies, and practical exercises, students will examine the history and evolution of visual merchandising, including:<\/p><p class=\"competence\">Window and interior design<\/p><p class=\"competence\">Product presentation techniques<\/p><p class=\"competence\">Experiential retail concepts<\/p><p>The course also highlights how VM supports broader corporate strategies, enhances customer engagement, and creates career opportunities within the luxury and retail industries.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Research Methods for Business<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This course equips students with the knowledge and skills required to investigate complex organizational challenges through rigorous <strong>research methods<\/strong>. Students learn to identify and analyze business problems, select and apply appropriate research methodologies, and critically engage with academic and professional sources to build robust, evidence-based knowledge.<\/p><p>Emphasis is placed on developing creative solutions to organizational issues and communicating research findings effectively through clear, persuasive, and professional presentation techniques. The course combines a common foundation in research methods with program-specific applications that reflect the research needs and practices of each master&#8217;s program.<\/p><p>By the end of the course, students will be able to design and conduct methodologically sound research that supports <strong>informed decision-making<\/strong> in organizational and business contexts.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Career Program<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>The Career Program aims to help I\u00c9SEG students build and implement their <strong>career plan<\/strong> in line with their aspirations, skills and the socio-economic reality of the market.<\/p><p>The objective is to facilitate their integration into the <strong>job market<\/strong>, in an environment that allows them to develop personally and professionally.<\/p><p>All students benefit from a credited program tailored to their track or major, taught by a dedicated team of experienced professionals. The Career Program includes collective credited courses, digital resources, and on-demand <strong>coaching<\/strong> provided by the Career team for those who need additional support.<\/p><p>A cycle of thematic events fosters connections with companies and helps students build their <strong>professional networks<\/strong>. Our teaching approach blends various methods, including digital modules, interactive and blended learning, coaching, peer-to-peer learning, learning by doing, live scenarios, debriefing, and reflection, in line with I\u00c9SEG&#8217;s teaching and learning strategy.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Language Courses<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>Credited language courses for all levels are included in the program. French is mandatory for all non-French-speaking students.<\/p><p>Native French-speaking students can choose another language (Chinese, Spanish, German; list subject to change).<\/p><\/div><\/div><\/div><div class=\"cours\"><div class=\"cours-button\"><div class=\"arrow-button\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28.692\" height=\"27.058\" viewBox=\"0 0 28.692 27.058\"><g data-name=\"Soustraction 1\" fill=\"currentColor\"><path d=\"M14.937 26.558a1.936 1.936 0 01-1.404-.61 2.196 2.196 0 01-.007-2.986l6.757-6.463.9-.862H2.494C1.376 15.637.5 14.711.5 13.53c0-1.163.898-2.108 2.002-2.108H21.192l-.9-.862-6.757-6.463a2.197 2.197 0 01.007-2.987c.374-.393.87-.609 1.396-.609.526 0 1.025.217 1.403.61l.006.007.006.006L27.61 12.046c.38.368.582.875.582 1.467v.032c0 .592-.201 1.099-.581 1.467L16.353 25.935l-.006.006-.006.006c-.378.394-.877.61-1.404.61z\"\/><path d=\"M14.937 26.058c.39 0 .76-.163 1.043-.457l.012-.013.013-.012 11.258-10.924c.354-.342.429-.79.429-1.107v-.032c0-.316-.075-.765-.43-1.109L16.005 1.482l-.013-.012-.012-.013A1.44 1.44 0 0014.938 1a1.42 1.42 0 00-1.034.454c-.6.63-.605 1.653-.014 2.29l6.747 6.454 1.8 1.723H2.502c-.828 0-1.502.721-1.502 1.608 0 .902.656 1.608 1.494 1.608H22.429l-1.8 1.723-6.747 6.454a1.69 1.69 0 00.011 2.287 1.44 1.44 0 001.044.457m0 1a2.438 2.438 0 01-1.765-.764 2.696 2.696 0 010-3.685l6.765-6.472H2.494C1.116 16.137 0 14.997 0 13.53c0-1.443 1.116-2.608 2.502-2.608h17.444L13.18 4.449a2.696 2.696 0 010-3.685A2.418 2.418 0 0114.938 0c.636 0 1.274.255 1.763.764l11.257 10.923c.49.472.734 1.116.734 1.826v.032c0 .71-.245 1.353-.734 1.826L16.701 26.294c-.489.509-1.127.764-1.764.764z\"\/><\/g><\/svg><\/div><div class=\"texte_button\"><h4>TERM 3<\/h4><p><strong>30<\/strong><\/p><\/div><\/div><div class=\"cours-detail\"><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Digital Marketing<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This course explores the <strong>digital transformation<\/strong> of the fashion and luxury market, from shifting consumer behaviors to the rise of <strong>e-commerce<\/strong> and mobile marketing. Students will learn to use strategic tools tailored to the luxury sector, such as POEMS, social media, SEO, and CRM. The course also covers emerging technologies such as AR, AI, and omnichannel retail that are shaping the future of luxury experiences.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Digital Transformation<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>The Digital Transformation in Fashion and Luxury course gives master&#8217;s students a comprehensive understanding of the emerging trends and technologies that are revolutionizing the fashion and luxury industry. Students will explore transformative concepts such as gamification, the <strong>metaverse<\/strong> (including VR\/AR), <strong>blockchain<\/strong> (including NFTs) and <strong>generative AI<\/strong>, gaining insights into their profound implications for fashion and luxury brand strategies.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Customer Psychology &#038; Consumer Behaviour<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This course explores <strong>consumer behavior<\/strong> through the analysis of <strong>decision-making processes<\/strong>, including attitudes, behaviors, and the evaluation of alternatives. Students will examine how perception, learning, memory, identity, personality, and lifestyle influence consumer choices. The course also investigates the role of social influence, status, and cultural dynamics in shaping consumer experiences and behaviors.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Fashion Industry Law: IP\/Trademark Issues, Copying &#038; Counterfeiting<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>These are some of the topics students will explore during this course:<\/p><p class=\"competence\">What is the law related to fashion?<\/p><p class=\"competence\">How to protect your fashion creations, innovations and brands?<\/p><p class=\"competence\">Some legal issues related to the manufacture and trade of fashion products<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Research Methods for Business<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This course equips students with the knowledge and skills required to investigate complex organizational challenges through rigorous <strong>research methods<\/strong>. Students learn to identify and analyze business problems, select and apply appropriate research methodologies, and critically engage with academic and professional sources to build robust, evidence-based knowledge.<\/p><p>Emphasis is placed on developing creative solutions to organizational issues and communicating research findings effectively through clear, persuasive, and professional presentation techniques. The course combines a common foundation in research methods with program-specific applications that reflect the research needs and practices of each master&#8217;s program.<\/p><p>By the end of the course, students will be able to design and conduct methodologically sound research that supports <strong>informed decision-making<\/strong> in organizational and business contexts.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Entrepreneurship &#038; New Business Development<\/h5><p><strong>4<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This course gives participants an in-depth understanding of <strong>entrepreneurship<\/strong>, new business development, and <strong>business plan<\/strong> writing.<\/p><p>Through lectures, testimonials, fieldwork, and group assignments, participants are confronted with the how, where, when, with whom, and why of starting and developing new business activities.<\/p><p>As part of an international and multicultural team, participants work on an operational business plan with one of two aims:<\/p><p class=\"competence\">The <strong>creation of a new venture<\/strong> (NVC track)<\/p><p class=\"competence\">The acceleration of new business for an already established SME (NBD track)<\/p><p>The course thus goes beyond theory: hands-on experience is gained through out-of-class <strong>fieldwork<\/strong> covering all steps of the entrepreneurial decision-making process, for example idea generation, feasibility analysis, industry study, market analysis, marketing plan, production plan, product development, and financial statements.<\/p><p>In doing so, participants acquire entrepreneurial knowledge and behaviors that support innovative solutions and new value creation.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Geopolitics for Business<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This course equips students with the analytical tools and strategic perspective to understand how <strong>geopolitical dynamics<\/strong> impact global business environments. Through an interdisciplinary approach, students explore the influence of <strong>political risk<\/strong>, international relations, and global power shifts on trade, investment, supply chains, and corporate strategy.<\/p><p>Emphasis is placed on real-world cases and interactive discussions to help students assess geopolitical risk and adapt business decisions accordingly. By the end of the course, participants will be able to integrate geopolitical thinking into <strong>strategic planning<\/strong>, enabling responsible and resilient decision-making in complex international contexts.<\/p><p>Particular attention is given to the social impact of geopolitical shifts, encouraging students to consider how business decisions can promote inclusive growth, ethical practices, and long-term societal resilience.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Mastering AI for Strategic Business Success<\/h5><p><strong>4<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This is a modular, asynchronous course designed to give participants a comprehensive and integrated understanding of <strong>AI<\/strong> and its transformative impact on <strong>business strategy<\/strong>. Bridging technical knowledge and strategic insight, the course guides learners through a rich curriculum that explores how AI drives innovation, enhances operational efficiency, and creates sustainable <strong>competitive advantages<\/strong>.<\/p><p>The learning journey culminates in real-world case studies that demonstrate how leading organizations have successfully integrated AI into their strategies, operations, and innovation processes. These examples provide actionable insights and help bridge theory and practice.<\/p><p>Crucially, the course also addresses the broader societal and environmental impacts of AI, placing ethical, ecological, and workforce considerations at the heart of strategic decision-making. By the end of the course, participants will understand not only how AI works, but also how to deploy it responsibly and strategically for long-term business success in complex, dynamic environments.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Leading for Creativity &#038; Design Thinking<\/h5><p><strong>4<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>Creativity is one of the critical components of an organization&#8217;s ability to survive and thrive in today&#8217;s competitive and dynamic markets. This course gives participants a rich understanding of how <strong>creativity<\/strong> can be fostered and managed in a work setting.<\/p><p>They will acquire knowledge of the various theoretical conceptualizations of creativity (how to define it), its antecedents (what makes you and others more creative) and its outcomes (what impact it has), as well as of <strong>design thinking<\/strong> techniques and tools to lead teams through the creative journey.<\/p><p>Here are some of the questions we will address:<\/p><p class=\"competence\">How do creative ideas happen?<\/p><p class=\"competence\">How can we foster our creativity and the creativity of those around us?<\/p><p class=\"competence\">What are the paths of creative development of individuals who succeed in their creative endeavors?<\/p><p class=\"competence\">What are the implications for fostering and managing creativity in the workplace?<\/p><p class=\"competence\">What are the obstacles to creativity?<\/p><p class=\"competence\">What is the nature of creativity in teams and organizations?<\/p><p>During the course, a variety of teaching and learning techniques (including design thinking) will be used to help participants think critically and imaginatively about different perspectives on creativity.<\/p><p>To make learning a shared experience between participants and the instructor, the course integrates real challenges and practical experiences of creativity: projects, presentations, experiential exercises, and critical reflection on the course materials.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Strategic People Management<\/h5><p><strong>4<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This advanced course offers a comprehensive exploration of how organizations can effectively manage, measure, and align performance at individual, team, and organizational levels. It begins by clarifying the concept of <strong>performance management<\/strong>: what it is, what it is not, and what characterizes effective strategic performance practices.<\/p><p>Students will examine the challenges of defining and measuring performance accurately, and how to align performance indicators with broader strategic goals such as <strong>employee engagement<\/strong>, retention, and organizational growth. Throughout the course, they will work with a range of <strong>human resource management<\/strong> tools applicable at the various stages of the performance management cycle. Legal, ethical, and reporting considerations, as well as software solutions, are also addressed to provide a holistic understanding of modern performance systems.<\/p><p>A key focus of the course is the social dimension of performance management. Students will explore how to design systems that are valid, reliable, and fair for all employees, with a strong emphasis on eliminating bias and supporting diversity, inclusion, and social justice.<\/p><p>The course encourages critical assessment of whether performance systems genuinely enable all individuals, regardless of background, to demonstrate their full potential. This includes addressing how organizational culture, leadership behaviors, and system design can unintentionally disadvantage certain groups, and how such challenges can be effectively mitigated in practice.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Language Courses<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>Credited language courses for all levels are included in the program. French is mandatory for all non-French-speaking students.<\/p><p>Native French-speaking students can choose another language (Chinese, Spanish, German; list subject to change).<\/p><\/div><\/div><\/div><div class=\"cours\"><div class=\"cours-button\"><div class=\"arrow-button\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28.692\" height=\"27.058\" viewBox=\"0 0 28.692 27.058\"><g data-name=\"Soustraction 1\" fill=\"currentColor\"><path d=\"M14.937 26.558a1.936 1.936 0 01-1.404-.61 2.196 2.196 0 01-.007-2.986l6.757-6.463.9-.862H2.494C1.376 15.637.5 14.711.5 13.53c0-1.163.898-2.108 2.002-2.108H21.192l-.9-.862-6.757-6.463a2.197 2.197 0 01.007-2.987c.374-.393.87-.609 1.396-.609.526 0 1.025.217 1.403.61l.006.007.006.006L27.61 12.046c.38.368.582.875.582 1.467v.032c0 .592-.201 1.099-.581 1.467L16.353 25.935l-.006.006-.006.006c-.378.394-.877.61-1.404.61z\"\/><path d=\"M14.937 26.058c.39 0 .76-.163 1.043-.457l.012-.013.013-.012 11.258-10.924c.354-.342.429-.79.429-1.107v-.032c0-.316-.075-.765-.43-1.109L16.005 1.482l-.013-.012-.012-.013A1.44 1.44 0 0014.938 1a1.42 1.42 0 00-1.034.454c-.6.63-.605 1.653-.014 2.29l6.747 6.454 1.8 1.723H2.502c-.828 0-1.502.721-1.502 1.608 0 .902.656 1.608 1.494 1.608H22.429l-1.8 1.723-6.747 6.454a1.69 1.69 0 00.011 2.287 1.44 1.44 0 001.044.457m0 1a2.438 2.438 0 01-1.765-.764 2.696 2.696 0 010-3.685l6.765-6.472H2.494C1.116 16.137 0 14.997 0 13.53c0-1.443 1.116-2.608 2.502-2.608h17.444L13.18 4.449a2.696 2.696 0 010-3.685A2.418 2.418 0 0114.938 0c.636 0 1.274.255 1.763.764l11.257 10.923c.49.472.734 1.116.734 1.826v.032c0 .71-.245 1.353-.734 1.826L16.701 26.294c-.489.509-1.127.764-1.764.764z\"\/><\/g><\/svg><\/div><div class=\"texte_button\"><h4>CAPSTONE PROJECT<\/h4><p><strong>30<\/strong><\/p><\/div><\/div><div class=\"cours-detail\"><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Internship\/work experience or thesis\/consulting project<\/h5><p><strong>30<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>4- to 6-month internship or work experience anywhere in the world. Alternatively, students can opt for a consulting project or a thesis.<\/p><\/div><\/div><\/div><p><em>Please note that courses are subject to change; please check with the local contact if you have any questions.<\/em><\/p>\n<\/div><\/div><\/section>\n\n\n\r\n<div id=\"zoom-block_0dbce424e8ab519d13f56ab097bcbeea\" class=\"zoom\">\r\n    <!--ZOOM SUR STARTS -->\r\n    <section class=\"zoom-container\">\r\n        <div class=\"zoom-wrapper\">\r\n            <div class=\"zoom-inner\">\r\n                <div class=\"title\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/zoom.svg\"\/>\r\n                    <h3>Zoom on\u2026 company visits<\/h3>\r\n                <\/div>\r\n                <p><p><strong>Over the year students have the opportunity to do several visits and attend events related to the luxury industry.<\/strong> Previous visits included: Galerie Dior, Vuitton (LV Dream), 19M (Chanel and \u00c9cole Lesage), Mus\u00e9es des Arts D\u00e9coratifs. Fondation Azzedine Ala\u00efa, Musee Yves Saint Laurent, among others. They also visited iconic places of fashion shows and attended prestigious fairs, such as Premiere Vision.<\/p>\n<\/p>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n    <!-- ZOOM SUR ENDS -->\r\n<\/div>\n\n\r\n<div id=\"devperso-block_44e0a9fc29c15e798231edad111e79d8\" class=\"devperso\">\r\n    <!--DEVELOPPEMENT PERSONNEL STARTS -->\r\n    <section class=\"devperso-container\">\r\n        <div class=\"devperso-wrapper\">\r\n            <div class=\"devperso-inner\">\r\n                <div class=\"title\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/developpement-personnel.svg\"\/>\r\n                    <h3>Workshops and Corporate Events<\/h3>\r\n                <\/div>\r\n                <p><p>Alongside the courses, the program includes additional workshops and corporate events to develop participants\u2019 personal and professional skills further. These cover a range of topics such as conflict management in cross-cultural environments and intercultural communication.<\/p>\n<p>Our Talent program helps participants to establish their professional career plan by working on their skills, personal strengths, and using networking tools to be prepared to meet recruiters\u2019 expectations internationally.<\/p>\n<p><a class=\"btn btn-transparent\" href=\"https:\/\/www.ieseg.fr\/en\/programs\/career-program\/\">Discover the <strong>Career Program<\/strong><\/a><\/p>\n<\/p>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n    <!-- DEVELOPPEMENT PERSONNEL ENDS -->\r\n<\/div>\r\n\r\n\r\n\r\n\r\n\r\n\n\n\r\n    <div id=\"partnerships-block_79cb2c456859c0af5680fa2b17d2a859\" class=\"partnerships\">\r\n\r\n\r\n        <!--PARTNERSHIPS STARTS -->\r\n        <section class=\"partnerships-container\">\r\n            <div class=\"partnerships-wrapper\">\r\n                <div class=\"partnerships-inner\">\r\n                    <div class=\"title\">\r\n                        <img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/partnerships.svg\"\/>\r\n                        <h3>Partnerships<\/h3>\r\n                    <\/div>\r\n\r\n                                                <div class=\"partnership-box\">\r\n                                <div class=\"logo\">\r\n                                    <img decoding=\"async\"  src=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2020\/09\/istituto-marangoni_logo.png\"\/>\r\n                                <\/div>\r\n                                <p>\r\n                                    <span class=\"titre3\">Partnership with Istituto Marangoni<\/span><br><br> <strong>Some of the courses offered during the Master in Fashion Management program are offered by faculty from Istituto Marangoni.<\/strong><br><br> Founded in Milan in 1935 by the tailor Giulio Marangoni, Istituto Marangoni is now a globally recognized institution that leads Higher Education in the creative and managerial disciplines within the luxury industry, ranked among the world\u2019s top 50 universities for Art &#038; Design in the QS World University Rankings\u00ae by Subject. The institute offers programs in fashion, design, management, communication, beauty, hospitality, and art. For 90 years, Istituto Marangoni has been delivering cutting-edge, innovative learning experiences aimed at nurturing talent and fostering a sustainable mindset to support the development of the creative and luxury industries worldwide. With campuses in Milan, Florence, London, Paris, Dubai, Riyadh, Mumbai, Shanghai, Istituto Marangoni offers a range of undergraduate and postgraduate programs taught by highly qualified faculty and industry professionals. These programs combine academic excellence with real-world experience, industry projects, and networking opportunities with top brands, ensuring that students are well-prepared for successful careers.<br><br><strong>The curriculum has been developed around core management courses, with a specific focus on the Fashion and Luxury industry and specialized courses on the creation and development of fashion and luxury products.\u00a0<\/strong><br\/><br\/>\r\n                                    <i> For more information, visit <a href=\"https:\/\/www.istitutomarangoni.com\" target=\"_blank\">www.istitutomarangoni.com<\/a><\/i>\r\n                                <\/p>\r\n                            <\/div>\r\n                        \r\n                <\/div>\r\n            <\/div>\r\n        <\/section>\r\n        <!-- PARTNERSHIPS ENDS -->\r\n\r\n    <\/div>\r\n\n\n\n<div class=\"wp-block-group block_modulable-container\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group block_modulable-wrapper\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group block_modulable-inner\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Corporate involvement in the program<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Companies are an integral part of the academic life of this Specialized Master.<\/strong>&nbsp;Throughout the program, students have the opportunity to meet and network with companies of all sizes on topics related to the master, such as conferences, in-class interventions, challenges or tailor-made recruitment. Partnerships may vary from one to another and new opportunities may be proposed according to needs and availability.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Examples of previous events organized*:<\/strong><br><strong><span class=\"chevron-orange\">><\/span><\/strong>\u00a0Company presentation \u2013 <strong>GUERLAIN \u2013 GUCCI &#8211; PUIG<\/strong><br><strong><span class=\"chevron-orange\">><\/span><\/strong>\u00a0Company presentation and internships opportunities: \u2013\u00a0<strong>Christian Dior COUTURE \u2013 Parfums Christain Dior \u2013 Louis Vuitton<\/strong>\u00a0<br><strong><span class=\"chevron-orange\">><\/span><\/strong>\u00a0Masterclass \u2013 <strong>CHRISTIAN LOUBOUTIN \u2013 MESSIKA \u2013 RALPH LAUREN\u00a0<\/strong><br><strong><span class=\"chevron-orange\">><\/span><\/strong>\u00a0Intervention in class: <strong>MEMO PARIS \u2013 CHRISITIAN LOUBOUTIN \u2013 EST\u00c9E LAUDER \u2013 PARFUM CHRISTIAN DIOR<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">*<em>Non-exhaustive list<\/em><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group block_modulable-container gray\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group block_modulable-wrapper\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group block_modulable-inner\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">A double degree opportunity for Grande Ecole students<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I\u00c9SEG students already enrolled in the Grande Ecole Program admitted in the Master in Fashion Management can obtain a double degree: the GE (Grandes Ecoles) and the Master in Fashion Management, by adding just a semester to the 5-years Master program.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To be admitted, students are expected to validate their first year Master (4th year \u2013 GE program), by having finished the two semesters of courses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During their 5th-year, I\u00c9SEG students will follow all the fashion courses listed in the program and some of the compulsory management courses\/guest lectures. They will write the memoire\/project consulting on a fashion management topic, and during the additional semester (first semester of the 6th year), they&nbsp;will undertake a 6 months internship in a fashion company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fee for the additional semester: 5000 euros<\/strong><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The MSc in Fashion Management is the perfect program to specialize in Fashion Business.<\/p>\n","protected":false},"author":28,"featured_media":146848,"parent":10873,"menu_order":0,"comment_status":"open","ping_status":"open","template":"template-page-programs.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-10878","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Master in Fashion Management Program - 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