{"id":17340,"date":"2013-10-10T10:09:09","date_gmt":"2013-10-10T08:09:09","guid":{"rendered":"http:\/\/www.ieseg.fr\/?page_id=17340"},"modified":"2025-12-02T11:23:08","modified_gmt":"2025-12-02T10:23:08","slug":"master-digital-marketing-customer-experience-management","status":"publish","type":"page","link":"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-digital-marketing-customer-experience-management\/","title":{"rendered":"Master in Digital Marketing &#038; Customer Experience Management"},"content":{"rendered":"\r\n<div id=\"keyfacts_program-block_5f3f88b1181b1\" class=\"keyfacts_program\">\r\n\t<!-- KEYFACTS BEGIN -->\r\n\t<section class=\"keyfacts-container\">\r\n\t\t<div class=\"keyfacts-wrapper\">\r\n\t\t\t<div class=\"keyfacts-inner\">\r\n\t\t\t\t<p class=\"chapeau\">Lead the digital revolution, inspire customer experience.<\/p>\r\n\t\t\t\t<ul class=\"keyfacts\">\r\n\t\t\t\t\t<div class=\"row_custom\">\r\n\t\t\t\t\t\t<li class=\"keyfact\">\r\n\t\t\t\t\t\t\t<div class=\"picto\">\r\n\t\t\t\t\t\t\t\t<img alt=\"Format\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/duree.svg\">\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t\t<!-- <p class=\"fact\">Format<\/p> -->\r\n\t\t\t\t\t\t\t\t<p class=\"key\">3 Terms + Capstone Project<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<li class=\"keyfact\">\r\n\t\t\t\t\t\t\t<div class=\"picto\">\r\n\t\t\t\t\t\t\t\t<img alt=\"Languages\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/langues.svg\">\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t\t<!-- <p class=\"fact\">Language<\/p> -->\r\n\t\t\t\t\t\t\t\t<p class=\"key\">English<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<li class=\"keyfact\">\r\n\t\t\t\t\t\t\t<div class=\"picto\">\r\n\t\t\t\t\t\t\t\t<img alt=\"Location\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/location-white.svg\">\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t\t<!-- <p class=\"fact\">Location<\/p> -->\r\n\t\t\t\t\t\t\t\t<p class=\"key\">Lille<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"row_custom\">\r\n\r\n\t\t\t\t\t\t<li class=\"keyfact\">\r\n\t\t\t\t\t\t\t<div class=\"picto\">\r\n\t\t\t\t\t\t\t\t<img alt=\"Fees\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/cout.svg\">\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t\t<!-- <p class=\"fact\">Fee<\/p> -->\r\n\t\t\t\t\t\t\t\t<p class=\"key\">\u20ac18,800 (Fast Track) \/ \u20ac21,800 (Regular Track)<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<li class=\"keyfact\">\r\n\t\t\t\t\t\t\t<div class=\"picto\">\r\n\t\t\t\t\t\t\t\t<img alt=\"Intake\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/rentree.svg\">\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t\t<!-- <p class=\"fact\">Intake<\/p> -->\r\n\t\t\t\t\t\t\t\t<p class=\"key\">September<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"keyfact\">\r\n\t\t\t\t\t\t\t\t<div class=\"picto\">\r\n\t\t\t\t\t\t\t\t\t<img alt=\"Credits\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/credits.svg\">\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t\t\t<!-- <p class=\"fact\">Credits<\/p> -->\r\n\t\t\t\t\t\t\t\t\t<p class=\"key\">120 ECTS<\/p>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t\t\t\t<div class=\"accreditations\">\r\n\t\t\t\t\t\t<!-- <img alt=\"Format\" src=\"\">-->\r\n\r\n\t\t\t\t\t\t<p>Accreditations<\/p>\r\n\t\t\t\t\t\t<!--picto1-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.ieseg.fr\/en\/accreditations-labels-business-school\/\"><img alt=\"\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/blocks\/programme_blocks\/keyfacts\/img\/logo_accred_AACSB.png\"><\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<!--picto2-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<!--picto3-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<!--picto4-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.ieseg.fr\/en\/accreditations-labels-business-school\/\"><img alt=\"\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/blocks\/programme_blocks\/keyfacts\/img\/logo_accred_EQUIS.png\"><\/a>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<!--picto5-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<!--picto6-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<!--picto7-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<!--picto8-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.ieseg.fr\/en\/accreditations-labels-business-school\/\"><img alt=\"\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/blocks\/programme_blocks\/keyfacts\/img\/logo_accred_gm.png\"><\/a>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<!--picto9-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.ieseg.fr\/en\/accreditations-labels-business-school\/\"><img alt=\"\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/blocks\/programme_blocks\/keyfacts\/img\/logo_accred_VISE.png\"><\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n\t<!-- KEYFACTS END -->\r\n\t<!-- SOUS-MENU BEGIN -->\r\n\t<section class=\"sousmenu-container\">\r\n\t\t<div class=\"sousmenu-wrapper\">\r\n\t\t\t<div class=\"sousmenu-inner\">\r\n\t\t\t\t<nav class=\"sousmenu-nav\">\r\n\t\t\t\t\t<ul>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<li class=\"active\"><p><span>Overview<\/span><\/p><\/li><li><a href=\"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-digital-marketing-customer-experience-management\/program-content\/\"><span>Program Content<\/span><\/a><\/li><li><a href=\"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-digital-marketing-customer-experience-management\/admission-fees\/\"><span>Admission &#038; Fees<\/span><\/a><\/li><li><a href=\"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-digital-marketing-customer-experience-management\/career-opportunities\/\"><span>Career Opportunities<\/span><\/a><\/li><li><a href=\"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/faq\/\"><span>FAQ<\/span><\/a><\/li>\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t<\/ul>\r\n\t\t\t\t<\/nav>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n\t<!-- SOUS-MENU END -->\r\n<\/div>\n\n\n<div class=\"wp-container-3 wp-block-group block_modulable-container gray\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-container-2 wp-block-group block_modulable-wrapper\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-container-1 wp-block-group block_modulable-inner\"><div class=\"wp-block-group__inner-container\">\n<h2>Overview<\/h2>\n\n\n\n<p><strong>The Master in Digital Marketing &amp; Customer Experience Management is a program completely taught in English which prepare future managers to work in Digital Marketing and Customer Experience Management, two rapidly emerging and complementary fields that introduce innovative approaches to marketing and improving customer experience.<\/strong><\/p>\n\n\n\n<p>The program focuses on combining theory with practical knowledge. This is the foundation for the development of all professionals who would like to improve their effective digital marketing strategy by capitalizing on customers\u2019 data. Students will also gain an understanding of the importance of ethical managing customer experience in a day-to-day business environment.&nbsp;<\/p>\n\n\n\n<p><strong>QS Business Masters Rankings 2025:<\/strong> I\u00c9SEG is ranked 10th worldwide in Class &amp; Faculty diversity for its Master in Digital Marketing &amp; Customer Experience Management.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\r\n<div id=\"directeur_block-block_5f3f8a69181c2\" class=\"directeur_block\">\r\n    <!-- MOT DU DIRECTEUR STARTS-->\r\n    <section class=\"directeur-container\">\r\n        <div class=\"directeur-wrapper\">\r\n            <div class=\"directeur-inner\">\r\n\t\t\t\t                    <h2 class=\"titre\">Director\u2019s foreword<\/h2>\r\n\t\t\t\t\r\n                <article class=\"directeur\">\r\n                    <div class=\"thumbnail_custom\">\r\n                        <img src=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2021\/11\/1I5A6122-min-scaled.jpg\"\r\n                             class=\"\"\r\n                             alt=\"Master in Digital Marketing &#038; Customer Experience Management\"\/>\r\n                    <\/div>\r\n                    <div class=\"infos\">\r\n                        <h3 class=\"titre\">Dr. Nico HEUVINCK                        <\/h3>\r\n                        <p class=\"meta\">Academic Director, Professor of Marketing<\/p>\r\n                    <\/div>\r\n\r\n                    <div class=\"testi-excerpt\">\r\n                        <p>EMPOWER YOUR INNOVATIVE MINDSET TO BOOST DIGITAL &#038; CXM STRATEGIES!<br><br>Digitalization and real-time access to information has completely changed marketing practice and has led to new forms of communication and commercialization. Today, developing online communication with potential customers, building long term relationships with them, and providing superb customer experience are top priorities for all marketing professionals in this rapidly evolving environment.<\/p>\r\n                    <\/div>\r\n                <\/article>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n    <!-- MOT DU DIRECTEUR ENDS-->\r\n<\/div>\r\n\r\n\r\n\r\n\r\n\r\n\n\n\r\n<div id=\"video_programme-block_5f4f6ded95b81\" class=\"video_programme\">\r\n    <!-- VIDEO BEGIN -->\r\n    <section class=\"video-container\">\r\n        <div class=\"video-wrapper\">\r\n            <div class=\"video-inner \">\r\n                <button class=\"open_player\">Discover the detailed program in video<\/button>\r\n                <div class=\"player\">\r\n                    <figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n                        <div class=\"wp-block-embed__wrapper\">\r\n                            <iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GIwOcLX81U8\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\r\n\r\n                        <\/div>\r\n                    <\/figure>\r\n                    <p class=\"chapeau\">Master in Digital Marketing &#038; Customer Experience Management &#8211; Presentation<\/p>                <\/div>\r\n                <button class=\"open_player\"><img src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/picto_open-player-video.svg\" \/><\/button>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n    <!-- VIDEO END -->\r\n<\/div>\n\n\n<div class=\"wp-container-6 wp-block-group block_modulable-container\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-container-5 wp-block-group block_modulable-wrapper\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-container-4 wp-block-group block_modulable-inner\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"titre2\">Key Program Advantages<\/h3>\n\n\n\n<ul><li>A specialized and innovative program designed by academic and industry experts<\/li><li>An interactive approach integrating both academics and professionals<\/li><li>The possibility of obtaining various certifications, including Google, Meta, LinkedIn, HubSpot, Salesforce, Hootsuite, etc. \u00a0<\/li><li>Exposure to leading technologies and software such as Salesforce, SPSS, Python, Mention, Mailchimp and many others<\/li><li>A course focused on Data &amp; AI in Marketing by two professionals working at Google\u00a0\u00a0<\/li><li>A partnership with Le Wagon &#8211; a leading international coding School<\/li><\/ul>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-container-13 wp-block-group block_modulable-container gray\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-container-12 wp-block-group block_modulable-wrapper\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-container-11 wp-block-group block_modulable-inner\"><div class=\"wp-block-group__inner-container\">\n<p class=\"titre2\">Examples of companies involved in this program<\/p>\n\n\n\n<div class=\"wp-container-10 wp-block-columns\">\n<div class=\"wp-container-7 wp-block-column\">\n<ul><li>L\u2019OR\u00c9AL<\/li><li>ORANGE<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-container-8 wp-block-column\">\n<ul><li>AB INBEV FRANCE<\/li><li>LVMH FRAGRANCE BRANDS<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-container-9 wp-block-column\"><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-container-16 wp-block-group block_modulable-container\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-container-15 wp-block-group block_modulable-wrapper\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-container-14 wp-block-group block_modulable-inner\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"titre2\">Master Degree<\/h3>\n\n\n\n<p>Upon successful completion of the program (120 ECTS), students get the <strong>State-recognized \u2018Grade de Master\u2019 for this Postgraduate program<\/strong> <em>(\u201cDESMI &#8211; Dipl\u00f4me d\u2019\u00c9tudes Sp\u00e9cialis\u00e9es en Management International\u201d)<\/em>, with the specialization \u201cDigital Marketing &amp; Customer Experience Management\u201d.<\/p>\n\n\n\n<p>The degree is delivered by the French Ministry of Higher Education and Research, and <strong>registered with the French RNCP<\/strong> (the National Registry of Professional Certification) under the number RNCP41034.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-container-23 wp-block-group block_modulable-container yellow\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-container-22 wp-block-group block_modulable-wrapper\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-container-21 wp-block-group block_modulable-inner\"><div class=\"wp-block-group__inner-container\">\n<h2>Career opportunities<\/h2>\n\n\n\n<p>Today the business environment requires proficiency in online marketing and Customer Experience Management. This innovative program has been designed by experts to teach the fundamentals of online business practices. Graduates will have mastered new techniques to optimize communication strategies and improve customer relations. Career opportunities can be found in diverse sectors in positions such as:<\/p>\n\n\n\n<div class=\"wp-container-20 wp-block-columns\">\n<div class=\"wp-container-17 wp-block-column\">\n<ul><li>E-commerce Revenue Growth Manager<\/li><li>Global Product Manager<\/li><li>Account Executive\/Enterprise Corporate Sales<\/li><li>Digital Experience Associate<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-container-18 wp-block-column\">\n<ul><li>Digital Project Manager<\/li><li>SEO Manager<\/li><li>E-commerce Account Manager<\/li><li>Customer Activation Specialist<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-container-19 wp-block-column\">\n<ul><li>Webmarketing Assistant<\/li><li>Brand Specialist<\/li><li>E-commerce Manager<\/li><\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-container-29 wp-block-group block_modulable-container\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-container-28 wp-block-group block_modulable-wrapper\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-container-27 wp-block-group block_modulable-inner\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-container-26 wp-block-columns\">\n<div class=\"wp-container-24 wp-block-column\">\n<h2>CLASS PROFILE<\/h2>\n\n\n\n<p>Our program attracts a wide range of people with diverse perspectives, reflecting cultures, opinions and talents from different regions of the world. This year, we welcome another diverse group of students:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-container-25 wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.ieseg.fr\/images\/program-charts\/MDM_AcademicBG_en.png\" alt=\"\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-container-32 wp-block-group block_modulable-container gray\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-container-31 wp-block-group block_modulable-wrapper\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-container-30 wp-block-group block_modulable-inner\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"titre2\">Study in an&nbsp;International environment<\/h3>\n\n\n\n<p><strong>Where our students come from?<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img src=\"https:\/\/www.ieseg.fr\/images\/program-maps\/MDM_ClassProfile_en.png\" alt=\"\"\/><\/figure><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-container-35 wp-block-group block_modulable-container\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-container-34 wp-block-group block_modulable-wrapper\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-container-33 wp-block-group block_modulable-inner\"><div class=\"wp-block-group__inner-container\">\n<h2><strong>Meet with us<\/strong><\/h2>\n\n\n\n<p>All year round, I\u00c9SEG is present at many events in France and abroad: fairs, open days, live events, etc. Discover our next events and don&#8217;t hesitate to come and meet us! We would be happy to meet with you on this occasion.<\/p>\n\n\n\n<a href=\"https:\/\/www.ieseg.fr\/en\/discover-ieseg\/meet-with-us\/\" class=\"btn btn-jaune\" target=\"_blank\" rel=\"noopener\"> Meet with us<\/a>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The main objective of the program is to prepare future managers to work in Digital Marketing and CRM, two rapidly emerging &amp; complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.<\/p>\n","protected":false},"author":28,"featured_media":147141,"parent":554,"menu_order":0,"comment_status":"open","ping_status":"open","template":"template-page-programs-presentation.php","meta":{"inline_featured_image":false},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Master in Digital Marketing &amp; Customer Experience Management - I\u00c9SEG<\/title>\n<meta name=\"description\" content=\"The main objective of the program is to prepare future managers to work in Digital Marketing and CRM, two rapidly emerging &amp; complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-digital-marketing-customer-experience-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Master in Digital Marketing &amp; Customer Experience Management - I\u00c9SEG\" \/>\n<meta property=\"og:description\" content=\"The main objective of the program is to prepare future managers to work in Digital Marketing and CRM, two rapidly emerging &amp; complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-digital-marketing-customer-experience-management\/\" \/>\n<meta property=\"og:site_name\" content=\"I\u00c9SEG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-02T10:23:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2023\/09\/Master-DigitalMarketingCRM.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"455\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anais ANDREOSSO\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@IESEG\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ieseg.fr\/#organization\",\"name\":\"Ieseg\",\"url\":\"https:\/\/www.ieseg.fr\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/edu\/school?id=12453\",\"https:\/\/www.youtube.com\/user\/IESEGChannel\",\"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts\",\"https:\/\/twitter.com\/IESEG\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ieseg.fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg\",\"contentUrl\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg\",\"width\":\"1000\",\"height\":\"311\",\"caption\":\"Ieseg\"},\"image\":{\"@id\":\"https:\/\/www.ieseg.fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ieseg.fr\/#website\",\"url\":\"https:\/\/www.ieseg.fr\/\",\"name\":\"I\u00c9SEG\",\"description\":\"School of Management\",\"publisher\":{\"@id\":\"https:\/\/www.ieseg.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ieseg.fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-digital-marketing-customer-experience-management\/#primaryimage\",\"url\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2023\/09\/Master-DigitalMarketingCRM.jpg\",\"contentUrl\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2023\/09\/Master-DigitalMarketingCRM.jpg\",\"width\":1366,\"height\":455,\"caption\":\"Master in Digital Marketing and CRM\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-digital-marketing-customer-experience-management\/#webpage\",\"url\":\"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-digital-marketing-customer-experience-management\/\",\"name\":\"Master in Digital Marketing & Customer Experience Management - I\u00c9SEG\",\"isPartOf\":{\"@id\":\"https:\/\/www.ieseg.fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-digital-marketing-customer-experience-management\/#primaryimage\"},\"datePublished\":\"2013-10-10T08:09:09+00:00\",\"dateModified\":\"2025-12-02T10:23:08+00:00\",\"description\":\"The main objective of the program is to prepare future managers to work in Digital Marketing and CRM, two rapidly emerging &amp; complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-digital-marketing-customer-experience-management\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-digital-marketing-customer-experience-management\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-digital-marketing-customer-experience-management\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"I\u00c9SEG\",\"item\":\"https:\/\/www.ieseg.fr\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Programs\",\"item\":\"https:\/\/www.ieseg.fr\/en\/programs\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Specialized Masters\",\"item\":\"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Master in Digital Marketing &#038; Customer Experience Management\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Master in Digital Marketing & Customer Experience Management - I\u00c9SEG","description":"The main objective of the program is to prepare future managers to work in Digital Marketing and CRM, two rapidly emerging &amp; complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-digital-marketing-customer-experience-management\/","og_locale":"en_US","og_type":"article","og_title":"Master in Digital Marketing & Customer Experience Management - I\u00c9SEG","og_description":"The main objective of the program is to prepare future managers to work in Digital Marketing and CRM, two rapidly emerging &amp; complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.","og_url":"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-digital-marketing-customer-experience-management\/","og_site_name":"I\u00c9SEG","article_publisher":"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts","article_modified_time":"2025-12-02T10:23:08+00:00","og_image":[{"width":1366,"height":455,"url":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2023\/09\/Master-DigitalMarketingCRM.jpg","type":"image\/jpeg"}],"author":"Anais ANDREOSSO","twitter_card":"summary_large_image","twitter_site":"@IESEG","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.ieseg.fr\/#organization","name":"Ieseg","url":"https:\/\/www.ieseg.fr\/","sameAs":["https:\/\/www.linkedin.com\/edu\/school?id=12453","https:\/\/www.youtube.com\/user\/IESEGChannel","https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts","https:\/\/twitter.com\/IESEG"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ieseg.fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg","contentUrl":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg","width":"1000","height":"311","caption":"Ieseg"},"image":{"@id":"https:\/\/www.ieseg.fr\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.ieseg.fr\/#website","url":"https:\/\/www.ieseg.fr\/","name":"I\u00c9SEG","description":"School of Management","publisher":{"@id":"https:\/\/www.ieseg.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ieseg.fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-digital-marketing-customer-experience-management\/#primaryimage","url":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2023\/09\/Master-DigitalMarketingCRM.jpg","contentUrl":"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2023\/09\/Master-DigitalMarketingCRM.jpg","width":1366,"height":455,"caption":"Master in Digital Marketing and CRM"},{"@type":"WebPage","@id":"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-digital-marketing-customer-experience-management\/#webpage","url":"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-digital-marketing-customer-experience-management\/","name":"Master in Digital Marketing & Customer Experience Management - I\u00c9SEG","isPartOf":{"@id":"https:\/\/www.ieseg.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-digital-marketing-customer-experience-management\/#primaryimage"},"datePublished":"2013-10-10T08:09:09+00:00","dateModified":"2025-12-02T10:23:08+00:00","description":"The main objective of the program is to prepare future managers to work in Digital Marketing and CRM, two rapidly emerging &amp; complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.","breadcrumb":{"@id":"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-digital-marketing-customer-experience-management\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-digital-marketing-customer-experience-management\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-digital-marketing-customer-experience-management\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"I\u00c9SEG","item":"https:\/\/www.ieseg.fr\/en\/"},{"@type":"ListItem","position":2,"name":"Programs","item":"https:\/\/www.ieseg.fr\/en\/programs\/"},{"@type":"ListItem","position":3,"name":"Specialized Masters","item":"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/"},{"@type":"ListItem","position":4,"name":"Master in Digital Marketing &#038; Customer Experience Management"}]}]}},"_links":{"self":[{"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/pages\/17340"}],"collection":[{"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/comments?post=17340"}],"version-history":[{"count":137,"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/pages\/17340\/revisions"}],"predecessor-version":[{"id":183062,"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/pages\/17340\/revisions\/183062"}],"up":[{"embeddable":true,"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/pages\/554"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/media\/147141"}],"wp:attachment":[{"href":"https:\/\/www.ieseg.fr\/en\/wp-json\/wp\/v2\/media?parent=17340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}