{"id":40320,"date":"2016-01-11T17:13:25","date_gmt":"2016-01-11T16:13:25","guid":{"rendered":"http:\/\/www.ieseg.fr\/en\/?page_id=40320"},"modified":"2018-05-16T12:09:57","modified_gmt":"2018-05-16T10:09:57","slug":"19th-world-marketing-congress","status":"publish","type":"page","link":"https:\/\/www.ieseg.fr\/en\/faculty-and-research\/research\/19th-world-marketing-congress\/","title":{"rendered":"19th World Marketing Congress"},"content":{"rendered":"

Marketing at the Confluence between Entertainment and Analytics<\/h2>\n

Paris, I\u00c9SEG School of Management<\/h4>\n

19-23 July, 2016<\/h4>\n

\"logo_ams\"\"IESEG\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\"Logo<\/p>\n

With the support of
\n\"lem-logo\"
\n<\/em><\/p>\n

The 19th AMS World Marketing Congress will take place at I\u00c9SEG School of Management\u2019s Paris campus, situated within the Grande Arche of La D\u00e9fense, in sight of the Arc de Triomphe. The co-chairs of the 19th AMS World Marketing Congress invite scholars across all disciplines within marketing to question the validity of accepted managerial practices, theories, and methods in a context where the rise of experiential and analytical capabilities affects consumer and marketer behavior.<\/p>\n

We look forward to seeing you and engaging in the lively intellectual discussions and warm fellowship that are trademarks of the Academy of Marketing Science and the World Marketing Congress. <\/em><\/p>\n

Programme co-chairs<\/h2>\n
\n\n\n\n\n
Catherine Demangeot<\/strong><\/td>\nJean-Luc Herrmann <\/strong><\/td>\nDavid J. Ortinau <\/strong><\/td>\n<\/tr>\n
\n

IESEG School of Management, France<\/p>\n

c.demangeot@ieseg.fr<\/a><\/td>\n

\n

University of Lorraine, France<\/p>\n

jean-luc.herrmann@univ-lorraine.fr<\/a><\/td>\n

\n

University of South Florida, USA<\/p>\n

dortinau@usf.edu<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

I\u00c9SEG School of Management<\/h2>\n

\"campus-paris\"I\u00c9SEG School of Management<\/a> is one of the top business schools in France belonging to the prestigious grande \u00e9cole<\/i> system.<\/p>\n

It was established in 1964 and for the last several years has been rapidly developing as a leading research and teaching institution in Europe<\/strong>.<\/p>\n

Its Parisian\u00a0campus is located in the La Defense financial district. The school has about 4300 students and more than 100 permanent international faculty members, and is EQUIS and AACSB accredited.<\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing at the Confluence between Entertainment and Analytics Paris, I\u00c9SEG School of Management 19-23 July, 2016 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 With the support of The 19th AMS World Marketing Congress will take place […]<\/p>\n","protected":false},"author":28,"featured_media":40391,"parent":883,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"acf":[],"yoast_head":"\n19th World Marketing Congress - I\u00c9SEG<\/title>\n<meta name=\"description\" content=\"Marketing at the Confluence between Entertainment and Analytics Paris, I\u00c9SEG School of Management 19-23 July, 2016 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 With the support of The 19th AMS\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"19th World Marketing Congress - I\u00c9SEG\" \/>\n<meta property=\"og:description\" content=\"Marketing at the Confluence between Entertainment and Analytics Paris, I\u00c9SEG School of Management 19-23 July, 2016 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 With the support of The 19th AMS\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ieseg.fr\/en\/faculty-and-research\/research\/19th-world-marketing-congress\/\" \/>\n<meta property=\"og:site_name\" content=\"I\u00c9SEG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-16T10:09:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2016\/01\/defense-ams.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"786\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anais ANDREOSSO\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@IESEG\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ieseg.fr\/#organization\",\"name\":\"Ieseg\",\"url\":\"https:\/\/www.ieseg.fr\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/edu\/school?id=12453\",\"https:\/\/www.youtube.com\/user\/IESEGChannel\",\"https:\/\/www.facebook.com\/pages\/IESEG-School-of-Management\/358733860458?fref=ts\",\"https:\/\/twitter.com\/IESEG\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ieseg.fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg\",\"contentUrl\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/IESEG-Logo-2012-rgb.jpg\",\"width\":\"1000\",\"height\":\"311\",\"caption\":\"Ieseg\"},\"image\":{\"@id\":\"https:\/\/www.ieseg.fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ieseg.fr\/#website\",\"url\":\"https:\/\/www.ieseg.fr\/\",\"name\":\"I\u00c9SEG\",\"description\":\"School of Management\",\"publisher\":{\"@id\":\"https:\/\/www.ieseg.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ieseg.fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ieseg.fr\/en\/faculty-and-research\/research\/19th-world-marketing-congress\/#primaryimage\",\"url\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2016\/01\/defense-ams.jpg\",\"contentUrl\":\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2016\/01\/defense-ams.jpg\",\"width\":2000,\"height\":786,\"caption\":\"D\u00e9fense AMS\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ieseg.fr\/en\/faculty-and-research\/research\/19th-world-marketing-congress\/#webpage\",\"url\":\"https:\/\/www.ieseg.fr\/en\/faculty-and-research\/research\/19th-world-marketing-congress\/\",\"name\":\"19th World Marketing Congress - 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