{"id":60645,"date":"2017-09-19T16:31:38","date_gmt":"2017-09-19T14:31:38","guid":{"rendered":"https:\/\/www.ieseg.fr\/?page_id=60645\/"},"modified":"2017-10-27T11:03:37","modified_gmt":"2017-10-27T09:03:37","slug":"workshop-on-omni-channel-retailing","status":"publish","type":"page","link":"https:\/\/www.ieseg.fr\/en\/faculty-and-research\/research-events\/workshop-on-omni-channel-retailing\/","title":{"rendered":"Workshop on Omni-channel retailing"},"content":{"rendered":"

Workshop on Omni-channel retailing<\/h3>\n

October, 20th 2017<\/h4>\n

Organized by I\u00c9SEG School of Management and IMMD<\/h4>\n
\n

In a context where mobile use exceeds PC use, retailers offer to their customers many channels through which they can interact and shop.
\nOnline, mobile and in-store experience<\/strong>\u00a0are no longer considered by customers as separate channels.
\nThe challenge for retailer is to\u00a0integrate brick-and-mortar, mobile and desktop experiences to provide a seamless omni-channel experience.<\/strong><\/p>\n

During this workshop, we will welcome keynote speakers such as\u00a0Peter VERHOEF<\/strong>\u00a0and\u00a0Lanlan CAO<\/strong>\u00a0as well as doctoral candidates conducting research on omni-channel in retailing.<\/p>\n

The participation to the workshop is free but you must register.<\/p>\n

\n

Program – 20th october 2017<\/h2>\n

09:30 Welcoming of participants<\/h3>\n

10:00 Introduction of the workshop<\/h3>\n

Isabelle COLLIN-LACHAUD (Professeur, IMMD, MERCUR, Universit\u00e9 de Lille)
\nNathalie DEMOULIN (Associate Professeur, I\u00c9SEG School of Management, LEM)<\/p>\n

10:15 Session 1<\/h3>\n

Keynote speaker, Peter VERHOEF, Professor of Marketing, University of Groningen Multi-channel Research: Where are we and where do we go to?<\/p>\n

11:15 Session 2<\/h3>\n

1. Helen COCCO, PhD candidate, I\u00c9SEG School of Management, LEM Conceptualization and measurement of the shopping experience in an omni-channel context
\n2. Guillaume DO VALE, PhD candidate, University of Lille, LSMRC-MERCUR, LEM Operating an omni-channel transformation: effects on retailers business models<\/p>\n

14:00 Session 3<\/h3>\n

1. Huan LIU, PhD candidate, University of Groningen The effect of mobile channel usage on purchase behavior: A study for a Chinese online health retailer
\n2. Thiphaine CHAUTARD, PhD candidate, University of Lille, LSMRC-MERCUR “Once upon a time, the omni-channel transition”: how retailers use internal storytelling to promote readiness to change?<\/p>\n

15:50 Session 4<\/h3>\n

Keynote speaker, Lanlan CAO, Associate Professor in Marketing, NEOMA Business School “Stock Market\u2019s Responses to Retailers\u2019 Search-, Purchase-Related, or Hybrid Mobile Channel Additions”<\/p>\n

16:50 Cocktail and end of the workshop<\/h4>\n
\n

\"logo_lille2b\"\"logo-immd-carre\"\"IESEG<\/p>\n

\"lem-logotype-2015-eng-quadri\"<\/p>\n","protected":false},"excerpt":{"rendered":"

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