{"id":60667,"date":"2017-09-19T17:00:36","date_gmt":"2017-09-19T15:00:36","guid":{"rendered":"https:\/\/www.ieseg.fr\/?page_id=60667\/"},"modified":"2017-09-20T09:49:00","modified_gmt":"2017-09-20T07:49:00","slug":"overview","status":"publish","type":"page","link":"https:\/\/www.ieseg.fr\/en\/faculty-and-research\/research-events\/workshop-on-omni-channel-retailing\/overview\/","title":{"rendered":"Overview"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-60668 size-medium alignleft\" src=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2017\/09\/AGR3462-300x201.jpg\" alt=\"_agr3462\" width=\"300\" height=\"201\" srcset=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2017\/09\/AGR3462-300x201.jpg 300w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2017\/09\/AGR3462-768x514.jpg 768w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2017\/09\/AGR3462-1024x685.jpg 1024w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2017\/09\/AGR3462-150x100.jpg 150w, https:\/\/www.ieseg.fr\/wp-content\/uploads\/2017\/09\/AGR3462.jpg 2000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>In a context where mobile use exceeds PC use, retailers offer to their customers many channels through which they can interact and shop.<br \/>\n<strong>Online, mobile and in-store experience<\/strong> are no longer considered by customers as separate channels.<br \/>\nThe challenge for retailer is to <strong>integrate brick-and-mortar, mobile and desktop experiences to provide a seamless omni-channel experience.<\/strong><\/p>\n<p>During this workshop, we will welcome keynote speakers such as <strong>Peter VERHOEF<\/strong> and <strong>Lanlan CAO<\/strong> as well as doctoral candidates conducting research on omni-channel in retailing.<\/p>\n<p>The participation to the workshop is free but you must register.<\/p>\n<p style=\"text-align: center;\"><a class=\"btn\" href=\"https:\/\/www.eventbrite.com\/e\/workshop-on-omni-channel-retailing-on-the-20th-of-october-2017-organized-by-ieseg-school-of-tickets-37841707566\">Registration<\/a><\/p>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>In a context where mobile use exceeds PC use, retailers offer to their customers many channels through which they can interact and shop. Online, mobile and in-store experience are no [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":0,"parent":60645,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-60667","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Overview - I\u00c9SEG<\/title>\n<meta name=\"description\" content=\"In a context where mobile use exceeds PC use, retailers offer to their customers many channels through which they can interact and shop. Online, mobile\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ieseg.fr\/en\/faculty-and-research\/research-events\/workshop-on-omni-channel-retailing\/overview\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Overview - I\u00c9SEG\" \/>\n<meta property=\"og:description\" content=\"In a context where mobile use exceeds PC use, retailers offer to their customers many channels through which they can interact and shop. 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